Marketing Praktikant (m/w/d) in digitalem Fertigungsunternehmen

📌 Core Information

🔹 Job Title: Marketing Intern (m/f/d) in Digital Manufacturing Company

🔹 Company: formary

🔹 Location: Backnang, Baden-Württemberg, Germany

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Diving deep into data-driven B2B marketing
• Gaining hands-on experience with SEO and AI-driven tools
• Collaborating with cross-functional teams to drive marketing strategies
• Working in a dynamic, growing startup environment

ASSUMPTION: This role is ideal for students looking to gain practical experience in marketing, with a focus on digital and data-driven strategies.

📋 Key Responsibilities

✅ SEO & AEO: Optimize content for Google and AI search, analyze online visibility

✅ Content Creation: Develop high-quality whitepapers, blog posts, and visual assets using Canva

✅ Analytics & Reporting: Prepare data for strategy meetings using tools like HubSpot, Google Search Console, Matomo, Sistrix, and Hotjar

✅ Social Media: Create and plan LinkedIn posts, develop captions, graphics, and formats, and support founders' social selling efforts

✅ All-round Support: Assist with market analyses, CRM data management, and AI automations as needed

ASSUMPTION: The role requires a proactive and self-motivated individual who can adapt to various tasks and learn quickly.

🎯 Required Qualifications

Education: Pursuing a degree in Marketing, Communication, Business Administration, Media, or a related field

Experience: Mandatory internship as part of your studies

Required Skills:

• Strong communication skills in German
• Proactive mindset and ability to work independently
• Good understanding of texts, design, and digital tools
• Ability to give and receive feedback

Preferred Skills:

• Experience with HubSpot, Canva, Sistrix, or similar tools
• Basic knowledge of SEO and AI-driven marketing

ASSUMPTION: Applicants should have a strong foundation in marketing principles and be eager to learn and apply them in a practical setting.

💰 Compensation & Benefits

Salary Range: €1,200 - €1,500 per month (gross, based on German internship standards for marketing students)

Benefits:

• Steep learning curve in growth, content creation, marketing automation, and analytics tools
• Close collaboration with marketing, sales, and tech teams
• Regular team events and a friendly work environment
• Full equipment, flexible working hours, home office option, climate-controlled office, free drinks, Lunch Tuesdays, Snack Thursdays, and office dog Paula

Working Hours: Full-time (40 hours/week) with flexible hours and hybrid work arrangement

ASSUMPTION: The salary range is estimated based on German internship standards for marketing students and may vary depending on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: formary is a B2B platform that digitizes the traditional thermoforming industry, based in Backnang near Stuttgart

Company Size: Small (11-50 employees) – offers a close-knit team and growth opportunities

Founded: 2021 – formary aims to change inefficient and traditional processes in the procurement of thermoformed parts

Company Description:

• formary offers a digital configurator for individual thermoformed parts, with offers provided within 24 hours
• The company assigns the optimal supplier from its network to each inquiry, saving customers time and effort
• formary offers roll and sheet manufacturing, as well as various finishing operations
• The company prioritizes sustainable and fair relationships with suppliers and customers

Company Specialties:

• Thermoforming
• Digitalization
• Separation and connection technologies
• Surface treatment
• Storage and transportation
• Automation and Industry 4.0
• Manufacturing as a Service
• Lean Manufacturing
• Purchasing
• Roll and sheet manufacturing
• Technical plastics
• Thermoplastics
• Plastic processing
• Design for Manufacturing
• 3D Tray Generator
• Online shop for trays and inlays

Company Website: formary.de

ASSUMPTION: formary's focus on digitalization and sustainability makes it an attractive employer for tech-savvy marketing students.

📊 Role Analysis

Career Level: Entry-level (Intern) – ideal for students seeking practical marketing experience

Reporting Structure: The intern will work closely with the marketing, sales, and tech teams, reporting directly to the hiring manager, Lisa

Work Arrangement: Hybrid – a mix of on-site and remote work, with flexible hours and the option to work from home

Growth Opportunities:

• Steep learning curve in various marketing aspects
• Potential full-time employment after the internship, depending on performance and company needs
• Opportunities to contribute ideas and gain responsibility from day one

ASSUMPTION: This internship offers a unique opportunity for students to gain hands-on experience in a dynamic, growing startup environment.

🌍 Location & Work Environment

Office Type: Modern, climate-controlled office with full equipment and free drinks

Office Location(s): Backnang-Waldrems, Germany

Geographic Context:

• Backnang is located near Stuttgart, offering easy access to urban amenities and a lower cost of living compared to larger cities
• The region is known for its strong manufacturing industry and vibrant startup scene
• Backnang offers a mix of urban and rural environments, with plenty of green spaces and recreational opportunities

Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work from home

ASSUMPTION: The hybrid work arrangement and flexible hours allow for a good work-life balance, while the modern office environment fosters creativity and collaboration.

💼 Interview & Application Insights

Typical Process:

• Upload CV
• Complete a short questionnaire
• Attend a web interview
• On-site meeting with the team (if both parties agree)

Key Assessment Areas:

• Communication skills and cultural fit
• Problem-solving and analytical skills
• Enthusiasm for marketing and digital tools
• Proactivity and self-motivation

Application Tips:

• Tailor your CV and cover letter to highlight relevant skills and experiences
• Demonstrate your understanding of formary's mission and values
• Prepare questions to ask during the interview, showing your interest in the role and company

ATS Keywords: Marketing, Intern, SEO, AEO, Content Creation, Analytics, Social Media, Data Analysis, Graphic Design, Communication, Teamwork, Self-Motivation, Digital Tools, ChatGPT, Market Analysis, CRM, AI Automation

ASSUMPTION: The application process is designed to be quick and uncomplex, focusing on finding the best fit for both the intern and the company.

🛠️ Tools & Technologies

• HubSpot
• Canva
• Sistrix
• Google Search Console
• Matomo
• Hotjar

ASSUMPTION: Familiarity with these tools is not required but would be beneficial for a successful internship.

👔 Cultural Fit Considerations

Company Values:

• Sustainability and fairness
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Proactive and self-motivated
• Adaptable and open to learning new skills
• Strong communication and teamwork skills

Self-Assessment Questions:

• Do you share formary's commitment to sustainability and fairness?
• Are you comfortable working in a dynamic, growing startup environment?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Applicants who align with formary's values and work style will be more likely to succeed in this internship.

⚠️ Potential Challenges

• Balancing multiple responsibilities and learning new tools quickly
• Adapting to a dynamic, growing startup environment
• Working in a hybrid setting, requiring strong communication and time management skills
• Potential language barriers, as the primary working language is German

ASSUMPTION: These challenges can be overcome with strong communication, proactivity, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• formary's internship offers a broader range of responsibilities and more hands-on experience compared to traditional marketing internships
• formary's focus on digitalization and sustainability sets it apart from other manufacturing companies
• This internship provides an excellent opportunity for career growth and learning, with potential full-time employment after the internship

ASSUMPTION: Applicants should consider their career goals and preferences when comparing this internship to other opportunities.

📝 Sample Projects

• Developing a comprehensive SEO strategy for formary's website
• Creating a series of engaging LinkedIn posts to promote formary's services and thought leadership
• Analyzing user data to identify trends and optimize marketing campaigns

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and learning opportunities available in this internship.

❓ Key Questions to Ask During Interview

• What are the key priorities for this internship in the first 30, 60, and 90 days?
• How does formary support the professional development of its interns?
• What are the most rewarding and challenging aspects of working at formary?
• How does formary measure the success of its marketing campaigns, and what KPIs are most important?
• What opportunities are there for growth and advancement within the company after the internship?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company and the internship.

📌 Next Steps for Applicants

To apply for this position:

• Upload your CV and complete the short questionnaire through the provided link
• Prepare a tailored cover letter highlighting your relevant skills and experiences
• If selected, attend a web interview with the hiring manager, Lisa
• If both parties agree, attend an on-site meeting with the team to discuss the role and company culture
• Follow up after the interview with a thank-you note and any additional questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.