📌 Core Information
🔹 Job Title: Marketing Praktikant (w/m/d)
🔹 Company: Spread Group
🔹 Location: Berlin, Germany
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (remote within Germany)
🚀 Job Overview
Key aspects of this role include:
- Supporting the SEO team in implementing effective search engine optimization strategies
- Conducting keyword research and optimizing content for marketplaces
- Analyzing performance data and creating internal reports and dashboards
- Tracking and reporting SEO KPIs using tools like Google Search Console, SEMrush, and Sistrix
- Coordinating off-page SEO measures
ASSUMPTION: This role is ideal for a recent graduate or student looking to gain practical experience in SEO and digital marketing. The role requires a good understanding of SEO concepts and strong analytical skills.
📋 Key Responsibilities
✅ Conducting keyword research to support the creation of content and landing pages for marketplaces
✅ Optimizing content for better performance in search engines
✅ Analyzing performance and competitor data, and creating internal reports and dashboards
✅ Tracking and reporting SEO KPIs using tools like Google Search Console, SEMrush, and Sistrix
✅ Coordinating off-page SEO measures
ASSUMPTION: The role may involve working with a team to implement SEO strategies and requires strong communication and collaboration skills.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing, Business, or a related field
Experience: No professional experience required, but relevant internships or projects are a plus
Required Skills:
- Good understanding of SEO concepts and best practices
- Strong analytical skills and data-driven mindset
- Excellent communication and teamwork skills
- Proficient in German and English
Preferred Skills:
- Experience with SEO tools like SEMrush, Ahrefs, or Google Search Console
- Knowledge of HTML and CSS
- Familiarity with content management systems (CMS)
ASSUMPTION: Candidates should have a strong interest in digital marketing, internet technologies, and AI developments. They should also be structured, independent workers with a keen eye for detail.
💰 Compensation & Benefits
Salary Range: €1,200 - €1,500 per month (industry standard for entry-level marketing internships in Germany)
Benefits:
- Flexible working hours and remote work options
- 30 vacation days per year
- Family-friendly working conditions
- Regular general assemblies and onboarding programs
- Language courses and interdisciplinary workshops
- Exclusive discounts on products and services from partner companies
- Modern, inspiring offices with a rooftop terrace and communal kitchen
- Company events and team-building activities
- Casual dress code and pet-friendly offices
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing internships in Germany. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Spread Group is a global provider of customized fashion and lifestyle products, operating in the technology, information, and internet industry
Company Size: Spread Group has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and development
Founded: Spread Group was founded in 2002 in Leipzig, Germany
Company Description:
- Spread Group offers customized fashion and lifestyle products through its brands Spreadshirt, Teamshirts, and Spreadshop
- The company provides digital services for the individualization of fashion and lifestyle products, including product design, marketing, sales, production, payment processing, worldwide shipping, and customer service
- Spread Group operates five production sites in the U.S. and Europe and has annual revenues of over €175 million
Company Specialties:
- No minimum order quantity
- Free merchandising shop
- Bulk and group orders
- Over 150 shipping countries
- Become a T-shirt millionaire
- Create your own
- Spreadshop
- Drop shipping
- Teamshirts
- Licensed content
- Available in 12 languages and 11 currencies
- Make money with selling your ideas on products
- Self-expression
- Personalized products
- Socialcommerce
- Sustainability
- Made to order
- Over 145,000 active sellers
- Creator economy
- Corporate fashion
Company Website: www.spreadgroup.com
ASSUMPTION: Spread Group is a well-established company with a strong focus on innovation and digitalization. The company offers a range of benefits and opportunities for professional growth and development.
📊 Role Analysis
Career Level: Entry-level (0-2 years) marketing role with opportunities for growth and development
Reporting Structure: The Marketing Praktikant will report directly to the SEO team
Work Arrangement: Hybrid work arrangement with remote work options within Germany
Growth Opportunities:
- Gain practical experience in SEO and digital marketing
- Work with a team to implement SEO strategies and improve search engine rankings
- Develop analytical and data-driven skills
- Build a professional network within the company and the industry
ASSUMPTION: This role offers a unique opportunity for candidates to gain practical experience in SEO and digital marketing while working with a team to implement SEO strategies and improve search engine rankings.
🌍 Location & Work Environment
Office Type: Modern, inspiring offices with a rooftop terrace and communal kitchen
Office Location(s): Leipzig, Saxony, Germany
Geographic Context:
- Leipzig is the largest city in the federal state of Saxony, Germany
- The city is known for its rich cultural heritage, including museums, galleries, and historical buildings
- Leipzig has a vibrant startup scene and is home to several tech companies
Work Schedule: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: Leipzig offers a unique blend of history, culture, and innovation, providing an ideal environment for candidates looking to gain practical experience in SEO and digital marketing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Background check and onboarding
Key Assessment Areas:
- Understanding of SEO concepts and best practices
- Analytical skills and data-driven mindset
- Communication and teamwork skills
- Cultural fit with the company and team
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Demonstrate your understanding of SEO concepts and best practices in your application materials
- Showcase your analytical skills and data-driven mindset through relevant projects or examples
- Prepare questions to ask the interviewer about the role, the team, and the company
ATS Keywords: SEO, keyword research, content optimization, performance data analysis, SEO KPIs, Google Search Console, SEMrush, Sistrix, marketing internship, entry-level marketing
ASSUMPTION: The application process for this role may involve several stages, including an online application submission, phone or video screening, and on-site or virtual interview with the hiring manager and team members.
🛠️ Tools & Technologies
- SEMrush
- Ahrefs
- Google Search Console
- Content management systems (CMS)
- HTML and CSS
ASSUMPTION: The tools and technologies listed are commonly used in SEO and digital marketing. Candidates should be familiar with these tools and technologies to be successful in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Sustainability
- Integrity
Work Style:
- Structured and independent
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- Do I have a strong understanding of SEO concepts and best practices?
- Am I a structured and independent worker with a keen eye for detail?
- Do I have strong communication and teamwork skills?
- Am I adaptable and open to feedback?
ASSUMPTION: Candidates should assess their fit with the company's values and work style before applying to ensure a successful and fulfilling experience in the role.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment
- Keeping up with the latest trends and best practices in SEO and digital marketing
- Managing multiple projects and priorities
- Collaborating with a team to implement SEO strategies and improve search engine rankings
ASSUMPTION: The role may present challenges related to working in a fast-paced and dynamic environment, keeping up with the latest trends and best practices in SEO and digital marketing, managing multiple projects and priorities, and collaborating with a team to implement SEO strategies and improve search engine rankings.
📈 Similar Roles Comparison
- This role is similar to other entry-level marketing internships, but with a focus on SEO and digital marketing
- The role offers a unique opportunity to gain practical experience in SEO and digital marketing while working with a team to implement SEO strategies and improve search engine rankings
- The role may have different career path options compared to other marketing internships, depending on the company and industry
ASSUMPTION: This role is similar to other entry-level marketing internships, but with a focus on SEO and digital marketing. The role offers a unique opportunity to gain practical experience in SEO and digital marketing while working with a team to implement SEO strategies and improve search engine rankings. The role may have different career path options compared to other marketing internships, depending on the company and industry.
📝 Sample Projects
- Conducting keyword research and optimizing content for a specific market or product category
- Analyzing performance data and creating internal reports and dashboards for the SEO team
- Tracking and reporting SEO KPIs using tools like Google Search Console, SEMrush, and Sistrix
ASSUMPTION: These sample projects are based on the key responsibilities listed in the job description. Candidates should be prepared to work on similar projects during their internship.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the key challenges facing the SEO team, and how can this role help address them?
- What opportunities are there for professional growth and development in this role?
- What is the work environment like, and how does the team collaborate and communicate?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company. Candidates should prepare additional questions based on their own interests and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Greenhouse job board
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for the interview by researching the company, the role, and the industry
- Prepare questions to ask the interviewer about the role, the team, and the company
- Follow up after the interview with a thank-you note and any additional information or questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
