🔹 Job Title: Marketing – Product and Messaging Manager
🔹 Company: Bridgestone Americas
🔹 Location: Bridgestone Golf, Covington, Georgia, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the golf industry, market trends, and consumer behavior. The ideal candidate will have experience in product management, marketing, or a related field and be able to work effectively in a cross-functional team environment.
✅ Manage and plan product development for all golf products.
✅ Communicate brand and product messages to accounts, consumers, and media.
✅ Recommend marketing goals and strategies directly connected to all golf products.
✅ Research, analyze, and monitor technological and demographic factors to capitalize on market opportunities and minimize competitive effects.
✅ Collaborate with the Director and VP of Marketing to develop optimal advertising campaigns and story creation for all golf products.
✅ Research market (market analysis, competitor analysis) to develop new products and improve existing products on sales/profit/market share/inventory.
✅ Recommend and manage pricing strategy to increase sales and market share.
✅ Evaluate the market with an emphasis on product offering, messaging, and design for all golf products to determine the best methods to improve and differentiate product and brand.
✅ Lead accessory design process and work with Accessory Manager on technical requirements and details.
✅ Responsible for sales communication on all golf-related topics.
✅ Conduct marketing surveys on current and new product concepts, either personally or through outside agencies.
✅ Work with R&D and Fitting leader to develop claims and messaging around the golf ball category/product using both internal and external data.
✅ Work with the Accessory Manager to gather and present information affecting the design and development of new products, including production capabilities, manufacturing problems, and economic trends.
✅ Review technical publications, articles, and magazines to stay informed of developments within the golf industry.
✅ Collaborate with Japan (Bridgestone Sports) and Bridgestone Golf liaison (USA) to align product (when applicable) and understand marketing strategy for the Japan and other markets.
✅ Ensure assets and product information are available and accurate on all platforms.
✅ Formulate and support the execution of launch plans/announcement plans of all golf products in conjunction with other relevant marketing team members.
✅ Other duties may be assigned.
ASSUMPTION: This role requires strong analytical, communication, and project management skills. The ideal candidate will be able to balance strategic thinking with tactical execution and work effectively in a fast-paced, dynamic environment.
Education: Bachelor's degree (B.A.) from a four-year College or university
Experience: Two to four years of related experience and/or training
Required Skills:
Preferred Skills:
ASSUMPTION: While a background in marketing or a related field is preferred, Bridgestone is open to considering candidates from other industries who can demonstrate transferable skills and a strong understanding of the golf market.
Salary Range: $75,000 - $100,000 per year (Based on industry standards for a mid-level marketing role in the United States)
Benefits:
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional overtime as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the United States. Actual compensation may vary based on factors such as experience, skills, and company performance.
Industry: Bridgestone Americas is a subsidiary of Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions. The company operates the world's largest chain of company-owned auto care and tire stores, with four retail brands and over 2,200 stores nationwide.
Company Size: Bridgestone Americas has over 5,000 employees, providing a large and diverse work environment with ample opportunities for growth and development.
Founded: Bridgestone Corporation was founded in 1931, and Bridgestone Americas was established in 1990.
Company Description:
Company Specialties:
Company Website: Bridgestone Retail Operations
ASSUMPTION: Bridgestone Americas offers a dynamic and challenging work environment with opportunities for growth and development in a large and diverse organization.
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Director of Marketing and works closely with the VP of Marketing, as well as cross-functional teams in product development, sales, and operations.
Work Arrangement: This is an on-site role based at the Bridgestone Golf facility in Covington, Georgia. Occasional travel may be required for industry events, conferences, or meetings with external partners.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing function or explore related roles within the organization.
Office Type: On-site, corporate office environment
Office Location(s): Bridgestone Golf, Covington, Georgia, USA
Geographic Context:
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional overtime as needed)
ASSUMPTION: The Covington, Georgia area offers a mix of urban and rural living options, with a mild climate and ample opportunities for networking and professional growth. The on-site, corporate office environment provides a structured and collaborative work environment.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Product Management, Golf Industry, Market Research, Advertising Campaigns, Brand Messaging, Pricing Strategy, Competitive Analysis, Market Analysis, Product Development, Cross-Functional Teams
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on industry knowledge, market trends, and cultural fit. Applicants should tailor their application materials to highlight relevant experience and skills and prepare for behavioral interview questions that assess their problem-solving skills, communication abilities, and cultural fit.
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, marketing automation tools, data analysis tools, project management tools, and CRM software. Familiarity with industry-specific tools and technologies may also be beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Bridgestone Americas values a data-driven and analytical work style, with a strong focus on collaboration, adaptability, and results-focused action. Candidates should be able to demonstrate their ability to work effectively in a team environment and adapt to changes in the market or industry.
ASSUMPTION: This role presents several challenges, including managing multiple projects and deadlines, keeping up with industry trends and market changes, and collaborating effectively with cross-functional teams. Candidates should be prepared to work in a fast-paced and dynamic environment and be able to adapt to changes as needed.
ASSUMPTION: This role is unique to the golf industry, with specific market trends, product development processes, and regulatory requirements. While there may be some overlap with similar roles in other industries, the golf industry-specific knowledge and experience are critical for success in this role.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, including market research, product development, and pricing strategy.
ASSUMPTION: These key questions help applicants better understand the role, the organization, and the opportunities for growth and development. Candidates should prepare thoughtful and insightful questions to demonstrate their interest and engagement in the role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.