Marketing Product Manager

📌 Core Information

🔹 Job Title: Marketing Product Manager

🔹 Company: Colonist

🔹 Location: Fully Remote

🔹 Job Type: Full-Time

🔹 Category: Computer Games

🔹 Date Posted: 2025-04-29

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Owning the product lifecycle to drive user activation, retention, and virality
• Analyzing user feedback and crash reports to identify and resolve mobile product issues
• Conducting user interviews, playtesting, and data analysis to uncover insights and validate solutions
• Prioritizing platform features aligned with company goals, focusing on simplicity and impact
• Leading team meetings, delegating tasks, and aligning efforts to drive company objectives

ASSUMPTION: This role requires a strong understanding of gaming or B2C products, as well as exceptional analytical and communication skills.

📋 Key Responsibilities

✅ Design and optimize user activation funnels to boost acquisition and retention

✅ Identify and resolve mobile product issues by analyzing player feedback and crash reports

✅ Conduct user interviews, playtesting, and data analysis to uncover insights and validate solutions

✅ Prioritize platform features aligned with company goals, focusing on simplicity and impact

✅ Lead team meetings, delegate tasks, and align efforts to drive company objectives

✅ Optimize landing and home pages to increase user acquisition and virality

ASSUMPTION: This role involves a high degree of autonomy and ownership, with a strong focus on data-driven decision making and cross-functional collaboration.

🎯 Required Qualifications

Education: Not specified

Experience: 3+ years of product management experience, ideally in gaming or B2C products

Required Skills:

• Expert-level skills in funnel analysis, user segmentation, analytics, and experimentation metrics
• Strong ability to conduct user interviews, communicate effectively, and prioritize tasks
• Working knowledge of playtesting, game design principles, and player behavior
• Comfortable with remote, asynchronous work and excellent English communication skills
• Basic wireframing skills and familiarity with data querying (e.g., SQL joins, group by)

Preferred Skills:

• Deep knowledge of mobile gaming best practices and industry trends
• Experience with AI chatbots for user engagement
• Familiarity with crash report analysis and internet forum communication
• Basic ability to read code for better collaboration with engineers

ASSUMPTION: While a degree is not explicitly required, a strong portfolio or relevant experience may be expected to demonstrate the required skills.

💰 Compensation & Benefits

Salary Range: $5,000 - $10,000 USD/month (Based on provided information)

Benefits:

• Fully remote work
• Flexible hours - Work on your own time, we’re async
• Unlimited vacation
• Work equipment provided
• Stock options (own a piece of Colonist)

Working Hours: Flexible, asynchronous work environment

ASSUMPTION: The salary range provided is based on the company's stated salary range in the job description. However, the actual salary may vary depending on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Colonist is a gaming company focused on creating digital board games, with a strong emphasis on user engagement and retention.

Company Size: 11-50 employees (According to LinkedIn)

Founded: 2018

Company Description:

• Colonist is an online, free-to-play alternative to the board game Settlers of Catan.
• The company is a modern-day gaming guild with a mission to make multiplayer games that players want to play.
• Colonist operates as a hybrid between a startup and a game company, with a focus on output-driven work and asynchronous collaboration.

Company Specialties:

• Online gaming
• Digital board games
• User engagement and retention

Company Website: colonist.io

ASSUMPTION: Colonist is a growing company with a strong focus on user experience and engagement, making it an attractive opportunity for gaming enthusiasts and product management professionals.

📊 Role Analysis

Career Level: Mid-level to senior product management role, with a focus on driving user activation, retention, and virality for Colonist's digital board games.

Reporting Structure: This role reports directly to the company's leadership team and works cross-functionally with various teams, including engineering and design.

Work Arrangement: Fully remote, asynchronous work environment with flexible hours.

Growth Opportunities:

• Direct impact on 5M+ yearly active players
• Rapid learning opportunities
• Work with exceptional colleagues on challenging projects
• Freedom to identify and solve problems
• Access to all company metrics and discussions

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a strong focus on ownership, autonomy, and impact.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Anywhere (According to the job description)

Geographic Context:

• Colonist is a fully remote company, allowing employees to work from anywhere in the world.
• The company operates asynchronously, with a focus on output-driven work and flexible hours.
• Colonist's remote work environment enables employees to maintain a healthy work-life balance.

Work Schedule: Flexible, asynchronous work environment with a focus on output-driven work.

ASSUMPTION: Colonist's fully remote, asynchronous work environment is well-suited for candidates who are self-driven, independent, and able to manage their time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the leadership team

Key Assessment Areas:

• Product management skills and experience
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with Colonist's values

Application Tips:

• Highlight relevant gaming or B2C product management experience in your resume
• Tailor your cover letter to demonstrate your understanding of Colonist's mission and values
• Prepare for behavioral and situational interview questions focused on product management, problem-solving, and communication
• Be ready to discuss your approach to user activation, retention, and virality in a gaming context

ATS Keywords: Product Management, User Activation, Retention, Gaming, B2C, Funnel Analysis, User Segmentation, Analytics, Experimentation Metrics, Mobile Gaming, Crash Report Analysis, Wireframing, SQL

ASSUMPTION: Colonist's interview process is likely to be rigorous and competitive, with a strong focus on assessing candidates' product management skills, analytical abilities, and cultural fit.

🛠️ Tools & Technologies

• Not specified in the job description

ASSUMPTION: Candidates should be prepared to discuss their familiarity with relevant tools and technologies during the interview process, as well as their ability to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Dependability: Self-driven players who deliver without needing supervision
• Ownership: Taking full responsibility and going beyond roles to improve Colonist
• Clear Communication: Direct, structured, and always keeping the team in the loop
• Efficient Execution: Moving fast and focusing on impact
• Continuous Learning: Curious problem solvers who love a challenge and embrace feedback

Work Style:

• Self-driven and independent
• Output-driven and focused on impact
• Comfortable working remotely and asynchronously
• Strong communication and collaboration skills

Self-Assessment Questions:

• Do you have a proven track record of driving user activation, retention, and virality in a gaming or B2C context?
• Are you comfortable working remotely and asynchronously, with a strong focus on output-driven work?
• Do you possess exceptional analytical and communication skills, with a passion for continuous learning and problem-solving?

ASSUMPTION: Colonist places a strong emphasis on cultural fit, with a focus on hiring candidates who align with the company's values and work style.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with a high degree of autonomy and ownership
• Managing remote, asynchronous teams and collaborating effectively across time zones
• Balancing the need for data-driven decision making with the need for quick, efficient execution
• Adapting to a rapidly growing company and evolving priorities

ASSUMPTION: These challenges are inherent in a fast-growing, remote-first gaming company and require candidates who are adaptable, resilient, and able to thrive in a dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional gaming companies, Colonist operates as a hybrid between a startup and a game company, with a focus on output-driven work and asynchronous collaboration
• Colonist's focus on user engagement and retention sets it apart from other gaming companies, with a strong emphasis on data-driven decision making and continuous learning
• This role offers significant growth opportunities for the right candidate, with a strong focus on ownership, autonomy, and impact

ASSUMPTION: Colonist's unique approach to gaming and product management makes it an attractive opportunity for candidates seeking a challenging, dynamic role in the gaming industry.

📝 Sample Projects

• Optimizing user activation funnels for Colonist's digital board games
• Conducting user interviews and playtesting to uncover insights and validate solutions for new game features
• Analyzing crash reports and player feedback to identify and resolve mobile product issues

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, rather than representing a comprehensive list of potential projects.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for a Marketing Product Manager at Colonist?
• How does Colonist approach user activation, retention, and virality in its digital board games?
• What are the most significant challenges facing the Marketing Product Manager role at Colonist, and how can I help address them?
• How does Colonist support the professional development and growth of its employees?
• What is the company's approach to remote work and asynchronous collaboration?

ASSUMPTION: These interview questions are intended to help candidates better understand the role, the company, and the cultural fit, as well as to demonstrate their interest and enthusiasm for the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant gaming or B2C product management experience
• Write a cover letter that demonstrates your understanding of Colonist's mission and values
• Prepare for behavioral and situational interview questions focused on product management, problem-solving, and communication
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.