Marketing Product Manager

📌 Core Information

🔹 Job Title: Marketing Product Manager

🔹 Company: Colonist

🔹 Location: Fully Remote

🔹 Job Type: Full-Time

🔹 Category: Gaming, B2C Products

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving user activation, retention, and virality through data-driven insights
• Optimizing user acquisition funnels and solving mobile product challenges
• Prioritizing features that resonate with 5M+ yearly active players
• Leading cross-functional initiatives and collaborating with a passionate team

ASSUMPTION: This role requires a strong understanding of user behavior and data analysis to drive growth and improve the gaming experience.

📋 Key Responsibilities

✅ Design and optimize user activation funnels to boost acquisition and retention

✅ Identify and resolve mobile product issues by analyzing player feedback and crash reports

✅ Conduct user interviews, playtesting, and data analysis to uncover insights and validate solutions

✅ Prioritize platform features aligned with company goals, focusing on simplicity and impact

✅ Lead team meetings, delegate tasks, and align efforts to drive company objectives

✅ Optimize landing and home pages to increase user acquisition and virality

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on problem-solving to improve the gaming experience and drive growth.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)

Experience: 3+ years of product management experience, ideally in gaming or B2C products

Required Skills:

• Expert-level skills in funnel analysis, user segmentation, analytics, and experimentation metrics
• Strong ability to conduct user interviews, communicate effectively, and prioritize tasks
• Working knowledge of playtesting, game design principles, and player behavior
• Comfortable with remote, asynchronous work and excellent English communication skills
• Basic wireframing skills and familiarity with data querying (e.g., SQL joins, group by)

Preferred Skills:

• Deep knowledge of mobile gaming best practices and industry trends
• Experience with AI chatbots for user engagement
• Familiarity with crash report analysis and internet forum communication
• Basic ability to read code for better collaboration with engineers

ASSUMPTION: Candidates should have a strong background in product management, with a focus on data-driven decision-making and user-centered design.

💰 Compensation & Benefits

Salary Range: $5,000 - $10,000 USD/month (Based on industry standards for a mid-level marketing product manager role in a remote, asynchronous gaming company)

Benefits:

• Fully remote work
• Flexible hours - Work on your own time, we’re async
• Unlimited vacation
• Work equipment provided
• Stock options (own a piece of Colonist)

Working Hours: Flexible, asynchronous work schedule

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing product manager role in a remote, asynchronous gaming company. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Colonist operates in the competitive and rapidly evolving gaming industry, focusing on digital board games and user engagement.

Company Size: Colonist is a small, remote-first company with 11-50 employees, offering a dynamic and agile work environment.

Founded: Colonist was founded in 2018, with a mission to make multiplayer games that players want to play.

Company Description:

• Colonist is an online, free-to-play alternative to the board game Settlers of Catan.
• The company is a modern-day gaming guild focused on creating engaging multiplayer gaming experiences.
• Colonist prioritizes output-driven work, asynchronous collaboration, and a fun, player-centric approach to game development.

Company Specialties:

• Digital board games
• User engagement and retention
• Data-driven product management
• Remote, asynchronous team collaboration

Company Website: colonist.io

ASSUMPTION: Colonist's small size and remote-first culture enable employees to have a significant impact on the company's growth and success.

📊 Role Analysis

Career Level: Mid-level marketing product manager role with opportunities for growth and impact within the company.

Reporting Structure: This role reports directly to the CEO and works cross-functionally with various teams, including game development, design, and marketing.

Work Arrangement: Fully remote, asynchronous work with flexible hours and unlimited vacation.

Growth Opportunities:

• Direct impact on 5M+ yearly active players
• Rapid learning opportunities through hands-on experience and collaboration with a talented team
• Freedom to identify and solve problems, with access to all company metrics and discussions

ASSUMPTION: This role offers significant growth potential, as the company is still in its early stages and has a strong focus on employee development.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location.

Office Location(s): N/A

Geographic Context:

• Colonist is a global company with employees working remotely from various locations worldwide.
• The company's asynchronous work culture allows for flexibility in working hours and time zones.
• Colonist's remote-first approach fosters a diverse and inclusive work environment.

Work Schedule: Flexible, asynchronous work schedule with no fixed working hours.

ASSUMPTION: Colonist's fully remote and asynchronous work environment enables employees to maintain a healthy work-life balance while collaborating effectively with their team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Take-home assignment or case study
• Final interview with the CEO and other team members

Key Assessment Areas:

• Data analysis and problem-solving skills
• Communication and collaboration abilities
• Cultural fit and alignment with Colonist's values
• Understanding of gaming industry trends and best practices

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Colonist's mission and values in your application materials.
• Prepare for the interview by researching Colonist's games, user base, and competition in the gaming industry.

ATS Keywords: Product Management, User Activation, Retention, Data Analysis, User Interviews, Mobile Product, Game Design, Communication, Funnel Analysis, User Segmentation, Analytics, Experimentation, Wireframing, SQL, Crash Report Analysis, AI Chatbots

ASSUMPTION: Colonist's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Data analysis tools (e.g., Google Analytics, Mixpanel)
• Project management software (e.g., Asana, Trello)
• Communication platforms (e.g., Slack, Microsoft Teams)
• Game development and design tools (e.g., Unity, Adobe Creative Suite)

ASSUMPTION: Colonist uses a variety of tools and technologies to facilitate remote collaboration, data analysis, and game development.

👔 Cultural Fit Considerations

Company Values:

• Dependability: Self-driven players who deliver without needing supervision
• Ownership: Taking full responsibility and going beyond one's role to improve Colonist
• Clear Communication: Direct, structured, and always keeping the team in the loop
• Efficient Execution: Moving fast and focusing on impact
• Continuous Learning: Being curious problem solvers who love a challenge

Work Style:

• Remote and asynchronous, with flexible working hours
• Output-driven, with a focus on results rather than hours worked
• Collaborative and inclusive, with a strong emphasis on teamwork and open communication

Self-Assessment Questions:

• Do you thrive in a remote, asynchronous work environment with flexible hours?
• Are you comfortable working independently and taking ownership of your tasks?
• Do you have strong communication skills and the ability to collaborate effectively with a remote team?
• Are you passionate about games and eager to contribute to Colonist's mission?

ASSUMPTION: Colonist's cultural values emphasize self-driven work, collaboration, and continuous learning, making it an ideal fit for candidates who are passionate about games and eager to contribute to the company's mission.

⚠️ Potential Challenges

• Working remotely can be challenging for some, requiring strong self-motivation and time management skills
• Colonist's asynchronous work culture may require adjustments for candidates used to traditional, synchronous work environments
• The gaming industry is highly competitive, with constant changes and new trends emerging
• Colonist's small size and remote-first culture may present limited opportunities for in-person collaboration and networking

ASSUMPTION: While Colonist offers a unique and flexible work environment, candidates should be aware of the potential challenges and ensure they are a good fit for the company's culture and work arrangement.

📈 Similar Roles Comparison

• Unlike traditional gaming companies, Colonist operates as a remote-first, asynchronous team with a strong focus on output-driven work
• Colonist's marketing product manager role requires a unique blend of data analysis, user-centered design, and gaming industry knowledge
• Career progression in Colonist may differ from traditional gaming companies, offering more flexibility and growth opportunities for the right candidate

ASSUMPTION: Colonist's unique work culture and focus on output-driven results set it apart from traditional gaming companies, offering candidates a distinctive and flexible work environment.

📝 Sample Projects

• Optimizing user onboarding and activation funnels to improve retention rates
• Conducting user interviews and playtesting to identify and validate new feature ideas
• Analyzing player feedback and crash reports to resolve mobile product issues and improve the gaming experience

ASSUMPTION: Colonist's marketing product manager role involves a mix of data analysis, user research, and strategic planning to drive growth and improve the gaming experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does Colonist approach user engagement and retention, and what are the key challenges in this area?
• What are the most important initiatives for this role in the first 90 days?
• How does Colonist support the growth and development of its employees?
• What is the company's long-term vision, and how does this role contribute to its achievement?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and provides valuable insights into Colonist's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the interview by researching Colonist's games, user base, and competition in the gaming industry.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.