Marketing Product Manager

📌 Core Information

🔹 Job Title: Marketing Product Manager

🔹 Company: Colonist

🔹 Location: Fully Remote (Any Location)

🔹 Job Type: Full-Time

🔹 Category: Computer Games

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Owning the product lifecycle to drive user activation, retention, and virality
• Optimizing funnels and solving mobile product challenges through data-driven insights
• Collaborating with a passionate, asynchronous team to shape the future of Colonist's game platform
• Leading cross-functional initiatives and prioritizing features that resonate with 5M+ yearly active players

ASSUMPTION: This role requires a strong focus on data analysis and user behavior understanding, with a significant impact on Colonist's growth and player experience.

📋 Key Responsibilities

✅ Design and optimize user activation funnels to boost acquisition and retention

✅ Identify and resolve mobile product issues by analyzing player feedback and crash reports

✅ Conduct user interviews, playtesting, and data analysis to uncover insights and validate solutions

✅ Prioritize platform features aligned with company goals, focusing on simplicity and impact

✅ Lead team meetings, delegate tasks, and align efforts to drive company objectives

✅ Optimize landing and home pages to increase user acquisition and virality

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on problem-solving to improve Colonist's gaming platform and player experience.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)

Experience: 3+ years of product management experience, ideally in gaming or B2C products

Required Skills:

• Expert-level skills in funnel analysis, user segmentation, analytics, and experimentation metrics
• Strong ability to conduct user interviews, communicate effectively, and prioritize tasks
• Working knowledge of playtesting, game design principles, and player behavior
• Comfortable with remote, asynchronous work and excellent English communication skills
• Basic wireframing skills and familiarity with data querying (e.g., SQL joins, group by)

Preferred Skills:

• Deep knowledge of mobile gaming best practices and industry trends
• Experience with AI chatbots for user engagement
• Familiarity with crash report analysis and internet forum communication
• Basic ability to read code for better collaboration with engineers

ASSUMPTION: Candidates should have a strong background in product management, with a focus on data-driven decision-making and user-centered design.

💰 Compensation & Benefits

Salary Range: $5,000 - $10,000 USD/month. This range is estimated based on industry standards for a mid-level marketing product manager role in a remote, asynchronous gaming company.

Benefits:

• Fully Remote Work
• Flexible Hours - Work on your own time, we’re async
• Unlimited Vacation
• Work Equipment Provided
• Stock Options (own a piece of Colonist)

Working Hours: We are asynchronous, work when you want

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing product manager role in a remote, asynchronous gaming company. The benefits package is designed to support a fully remote, asynchronous work environment.

📌 Applicant Insights

🔍 Company Context

Industry: Colonist operates in the competitive and rapidly evolving computer games industry, focusing on digital board games.

Company Size: Colonist is a small, fully remote team with 11-50 employees, providing a close-knit and agile work environment.

Founded: Colonist was founded in 2018, making it a relatively young company with a strong focus on growth and innovation.

Company Description:

• Colonist is an online, free-to-play alternative to the board game Settlers of Catan.
• The company aims to make multiplayer games that players want to play, with a mission to grow a modern-day gaming guild.
• Colonist is a hybrid between a startup and a game company, keeping meetings at a minimum and prioritizing output-driven work.

Company Specialties:

• Digital board games
• Asynchronous, remote work
• Player-focused game design
• Data-driven product management

Company Website: colonist.io

ASSUMPTION: Colonist's small team size and remote work environment allow for close collaboration and rapid decision-making, fostering a dynamic and innovative work culture.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in product management, seeking to make a significant impact on a growing gaming company.

Reporting Structure: The Marketing Product Manager will report directly to the company's leadership team and work closely with cross-functional teams, including game designers, engineers, and marketing specialists.

Work Arrangement: This is a fully remote, asynchronous role. Employees are encouraged to work when they want, with a focus on output and results.

Growth Opportunities:

• Direct impact on 5M+ yearly active players
• Rapid learning opportunities in a fast-growing gaming company
• Work with exceptional colleagues on challenging projects
• Freedom to identify and solve problems
• Access to all company metrics and discussions

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Colonist's success and player experience.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Any Location

Geographic Context:

• Colonist's fully remote work environment allows employees to live and work from anywhere in the world.
• The company's asynchronous nature enables employees to manage their time and workload effectively.
• Colonist's global player base creates a diverse and international work environment.

Work Schedule: We are asynchronous, work when you want

ASSUMPTION: Colonist's fully remote and asynchronous work environment provides employees with the flexibility to balance work and personal life effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the leadership team

Key Assessment Areas:

• Data analysis and interpretation skills
• User-centered design and problem-solving
• Communication and collaboration skills
• Cultural fit with Colonist's values and work environment

Application Tips:

• Highlight your experience with data-driven product management and user-centered design
• Tailor your resume and cover letter to emphasize your skills and accomplishments relevant to this role
• Prepare for behavioral and situational interview questions focused on problem-solving, communication, and collaboration
• Demonstrate your understanding of Colonist's mission and values during the interview process

ATS Keywords: Product Management, User Activation, Retention, Data Analysis, User Interviews, Playtesting, Game Design, Player Behavior, Funnel Analysis, User Segmentation, Analytics, Experimentation Metrics, Communication, Task Prioritization, Wireframing, SQL

ASSUMPTION: Colonist's interview process is designed to assess candidates' skills, cultural fit, and potential impact on the company's growth and success.

🛠️ Tools & Technologies

• Data analysis tools (e.g., Excel, Google Analytics, or similar)
• User interview and survey tools (e.g., Google Forms, Typeform, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Wireframing tools (e.g., Sketch, Figma, or similar)

ASSUMPTION: The specific tools and technologies required for this role may vary, but candidates should be comfortable using data analysis, user interview, and project management tools to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Dependability: Self-driven players who deliver without needing supervision
• Ownership: Taking full responsibility and going beyond roles to improve Colonist
• Clear Communication: Direct, structured, and always keeping the team in the loop
• Efficient Execution: Moving fast and focusing on impact
• Continuous Learning: Curious problem solvers who love a challenge and embrace feedback

Work Style:

• Asynchronous: Employees work when they want, with a focus on output and results
• Remote: Colonist's fully remote work environment allows for flexibility and work-life balance
• Collaborative: Working closely with cross-functional teams to drive company objectives

Self-Assessment Questions:

• Do you thrive in an asynchronous, remote work environment, and can you manage your time and workload effectively?
• Are you comfortable using data-driven insights to inform your decision-making and prioritize tasks?
• Do you have strong communication skills and can you collaborate effectively with a diverse, international team?
• Are you a continuous learner who embraces feedback and is open to changing your mind when you're wrong?

ASSUMPTION: Colonist's company values and work style require candidates to be self-driven, collaborative, and comfortable working in a fully remote, asynchronous environment.

⚠️ Potential Challenges

• Managing time and workload effectively in a fully remote, asynchronous work environment
• Balancing the need for data-driven decision-making with the need for quick, efficient execution
• Adapting to a fast-paced, growing gaming company with a rapidly evolving product and player base
• Communicating and collaborating effectively with a diverse, international team

ASSUMPTION: These potential challenges require candidates to be self-motivated, adaptable, and comfortable working in a dynamic and evolving environment.

📈 Similar Roles Comparison

• Unlike traditional gaming companies, Colonist operates as a hybrid between a startup and a game company, with a strong focus on output-driven work and minimal meetings
• Colonist's fully remote and asynchronous work environment provides employees with a high degree of flexibility and work-life balance
• This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Colonist's success and player experience

ASSUMPTION: Colonist's unique work environment and focus on output-driven work set it apart from traditional gaming companies, offering candidates a dynamic and innovative work experience.

📝 Sample Projects

• Optimizing user activation funnels to boost acquisition and retention for a new game release
• Conducting user interviews and playtesting to identify and resolve mobile product issues
• Prioritizing platform features based on data-driven insights and user feedback to enhance player experience

ASSUMPTION: These sample projects illustrate the data-driven and user-centered approach required for this role, focusing on improving Colonist's gaming platform and player experience.

❓ Key Questions to Ask During Interview

• Can you describe the typical workweek for a Marketing Product Manager at Colonist, and how my time would be structured in this role?
• How does Colonist approach cross-functional collaboration, and what tools do we use to facilitate communication and project management?
• Can you provide an example of a recent project that required data-driven decision-making, and how the team approached it?
• How does Colonist support the professional development and growth of its employees, particularly in this role?
• What are the most significant challenges facing Colonist in the coming months, and how can this role help address them?

ASSUMPTION: These key questions help candidates better understand Colonist's work environment, culture, and expectations for this role, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your skills and accomplishments relevant to this role
• Prepare for behavioral and situational interview questions focused on problem-solving, communication, and collaboration
• Demonstrate your understanding of Colonist's mission and values during the interview process
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.