Marketing & Product Manager, Grosvenor Hart Homes

```html

📌 Core Information

🔹 Job Title: Marketing & Product Manager, Grosvenor Hart Homes

🔹 Company: Grosvenor

🔹 Location: United Kingdom

🔹 Job Type: On-site, Part-time (3 days a week)

🔹 Category: Social Enterprise/Real Estate

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the development and execution of a comprehensive marketing strategy.
• Building and managing a suite of marketing materials to promote GHH's unique offerings.
• Collaborating with internal teams to enhance brand communication and visibility.
• Evaluating the effectiveness of marketing campaigns and proposing enhancements.

ASSUMPTION: This job involves strategic influence over marketing activities, thus, the applicant likely needs to have strong leadership and project management skills to drive business objectives, although this was not explicitly stated.

📋 Key Responsibilities

• ✅ Develop and execute a marketing strategy and productise GHH’s offering and suite of materials.
• ✅ Create a strategic marketing plan to highlight GHH's unique offerings to stakeholders.
• ✅ Lead development and execution of marketing materials, working with Grosvenor’s Communications team.
• ✅ Evaluate and monitor the impact of marketing campaigns within budget constraints.
• ✅ Provide regular impact reports to the ELT, offering analysis and recommendations for improvement.
• ✅ Oversee the development of the GHH Digital Concierge (App).
• ✅ Manage sourcing, vetting, onboarding, and management of new providers to support marketing efforts.
• ✅ Manage the marketing budget against set goals.
• ✅ Collaborate regularly with other Grosvenor businesses to enhance brand reputation.

ASSUMPTION: These responsibilities suggest a need for strong analytical and reporting skills, although not specifically mentioned, these skills are crucial for success in data-driven marketing roles.

🎯 Required Qualifications

Education: Ideally holding a Bachelor's degree in Communications, Marketing, or an MBA; professional accreditations (CIM) etc.

Experience: Senior-level marketing experience with a proven track record in leading successful campaigns.

Required Skills:

• Marketing Strategy
• Product Management
• Campaign Execution
• Stakeholder Engagement
• Analytical Skills

Preferred Skills:

• Knowledge of housing management software (e.g., Orchard, Civica)
• Familiarity with PropTech solutions

ASSUMPTION: The emphasis on digital communications and tenant engagement implies that experience with IoT for smart housing and other similar technologies may also be beneficial.

💰 Compensation & Benefits

Salary Range: Not specified, but likely competitive given industry standards and benefits package.

Benefits:

• Non-contributory pension
• Life assurance
• Private medical cover
• Company sick pay
• Employee benefits platform discounts
• 25 days holiday plus Bank Holidays

Working Hours: 24 hours per week, with flexibility on contracted hours.

ASSUMPTION: The role's flexibility in hours may accommodate those seeking a better work-life balance, emphasizing the organization's approach to employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate, with a focus on social impact and sustainability.

Company Size: 501-1,000 employees, offering opportunities for diverse interactions but maintaining a close-knit organizational culture.

Founded: Not specified, though Grosvenor has a long history of investment in sustainable urban and rural property management.

Company Description:

• Develops and invests in urban properties globally.
• Focuses on sustainability and social responsibility.
• Invests in innovative businesses in the food & agtech sectors.

Company Specialties:

• Real estate development and investment
• Sustainability initiatives
• Community engagement

Company Website: http://www.grosvenor.com

ASSUMPTION: Given its focus on social enterprise and property development, Grosvenor likely values innovation and community impact, despite the absence of details on company culture and values.

📊 Role Analysis

Career Level: Senior-level, expected to guide and influence marketing strategies effectively.

Reporting Structure: Likely reports to senior executive leadership, contributing to strategic planning.

Work Arrangement: Hybrid, emphasizing both remote flexibility and essential office presence.

Growth Opportunities:

• Potential to lead significant projects impacting community welfare.
• Opportunity to diversify skills across digital and traditional marketing platforms.
• Exposure to strategic decision-making and leadership responsibilities.

ASSUMPTION: This position may provide pathways to higher strategic roles within the organization given its seniority and strategic nature, although specific career progression paths are not detailed.

🌍 Location & Work Environment

Office Type: Situated in modern, urban locations, particularly in London.

Office Location(s): London and Chester, emphasizing strategic urban placements.

Geographic Context:

• Access to key public transportation and amenities in London.
• Proximity to impactful community initiatives and projects.
• Networking opportunities within a thriving corporate environment.

Work Schedule: Flexible schedule tailored to part-time engagement, allowing adaptation to personal requirements.

ASSUMPTION: The roles suggest a dynamic work environment with opportunities for on-ground impact, particularly in urban planning and community development scenes.

💼 Interview & Application Insights

Typical Process:

• Online application submission via the Grosvenor careers page.
• Initial screening by HR.
• Interview with hiring manager.
• Final interview with senior leadership.

Key Assessment Areas:

• Strategic thinking and campaign development.
• Stakeholder engagement and communication clarity.
• Ability to achieve budget compliance in marketing plans.

Application Tips:

• Highlight past marketing successes in diverse stakeholder environments.
• Demonstrate knowledge of digital communication tools and PropTech innovations.
• Showcase strategic planning abilities with tangible outcomes.

ATS Keywords: Marketing Strategy, Campaign Execution, Stakeholder Engagement, Digital Communications

ASSUMPTION: Application insights focus on demonstrating leadership, strategic success, and innovative proposals, which are not explicitly noted but inferred from key responsibilities.

🛠️ Tools & Technologies

• Marketing automation platforms
• Digital communication tools
• Housing management software

ASSUMPTION: Familiarity with modern marketing and communication technologies is assumed as vital, given the role’s emphasis on digital engagement and efficiency in campaigning.

👔 Cultural Fit Considerations

Company Values:

• Social and environmental responsibility
• Commitment to sustainable development
• Innovation and community impact

Work Style:

• Collaborative and cross-functional team engagement
• Proactive and results-oriented approach
• Adaptability to changing project needs

Self-Assessment Questions:

• Do you have experience leading strategic marketing initiatives?
• How do you manage budget constraints while maximizing campaign impact?
• What innovative approaches have you implemented in past roles?

ASSUMPTION: Insights suggest a culture valuing growth, collaboration, and a proactive approach though this was not directly stated within the role context.

⚠️ Potential Challenges

• Navigating the strategic landscapes of marketing a non-profit offering
• Maintaining stakeholder interest across diverse demographic touchpoints
• Balancing traditional and digital marketing strategies effectively
• Ensuring competitive positioning in the social enterprise sector

ASSUMPTION: Challenges inferred involve managing complex stakeholder needs and adapting modern strategies to traditional markets, hinted by the structured responsibilities and objectives.

📈 Similar Roles Comparison

• Similar roles in the market emphasize strategic marketing leadership.
• Focus on stakeholder management and effective communication is critical.
• There is an increasing need for digital innovation in marketing strategies.

ASSUMPTION: The expectation of technological fluency and digital strategy alignment to modern market demands is inferred from both the role's stated needs and broader industry trends.

📝 Sample Projects

• Developing a marketing strategy for a new housing project launch
• Creating communication materials targeting multiple stakeholder groups
• Implementing a digital app to enhance tenant engagement and service provision

ASSUMPTION: Sample projects align with existing strategic responsibilities, although diverse examples are provided, they directly relate to key role functions.

❓ Key Questions to Ask During Interview

• What are the biggest challenges currently facing the marketing team?
• How does the company measure the success of its marketing campaigns?
• What opportunities for further professional development does the company offer?
• How integrated is the marketing strategy within the wider organizational goals?
• Can you describe the company’s future vision for its social enterprise initiatives?

ASSUMPTION: This reflects typical questions reflective of high-level strategic roles, although more specific inquiries are informed by the company's goals and competitive environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare detailed resumes emphasizing strategic marketing leadership
• Click to create an account, following the website instructions
• Ensure contact details match with application submission
• Review and understand the Privacy Notice before proceeding

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

```