Marketing Product Manager I

📌 Core Information

🔹 Job Title: Marketing Product Manager I

🔹 Company: Bank of America

🔹 Location: Pennington, Alabama

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Office-based with flexibility)

🚀 Job Overview

Key aspects of this role include:

• Administrating workflow tools and supporting platform advancement
• Managing content management systems and campaign builds
• Collaborating with teams and external partners
• Ensuring documentation and providing training as needed

ASSUMPTION: This role requires a balance of administrative tasks, project management, and creative problem-solving. It involves both independent work and collaboration with various teams.

📋 Key Responsibilities

✅ Day-to-day management of Self-service ADA remediation portal, in-tool platform edits, and operational form workflows

✅ Supports the build and management of content management system (CMS), helping prioritize gaps in content and functionality; defines requirements and develops, tests, and implements new and enhanced communications

✅ Collaborates with team members in the day-to-day management and administration

✅ Ensures documentation of key work procedures and provides training as needed

✅ Includes liaison with legal and registered principal partners as needed

ASSUMPTION: This role involves a mix of operational tasks, project management, and stakeholder communication. It requires strong organizational skills and the ability to manage multiple functions effectively.

🎯 Required Qualifications

Education: High School Diploma / GED / Secondary School or equivalent

Experience: 5+ years of industry experience and demonstrated understanding of content management systems

Required Skills:

• Excellent communication skills (both verbal and written)
• Superior organizational skills, creativity, and attention to detail
• Proficiency in MS Office, Adobe Pro & InDesign, Salesforce Marketing Cloud, Seismic
• Proven effectiveness in fast-paced, demanding, client-driven environment
• Experience and/or background in marketing and/or financial services/retirement industry
• Must be able to work in a team environment

Preferred Skills:

• Bachelor’s degree or equivalent work experience in graphic design
• Advanced experience with Microsoft Excel, Word, and PowerPoint, Adobe Workfront, Pro and InDesign, Salesforce Marketing Cloud, Seismic

ASSUMPTION: While a degree in graphic design is preferred, equivalent work experience will also be considered. Advanced proficiency in relevant software tools is highly desirable.

💰 Compensation & Benefits

Salary Range: $89,000.00 - $116,800.00 annualized salary, offers to be determined based on experience, education, and skill set.

Benefits:

• Paid Time Off
• Industry-Leading Benefits
• Resources and Support

Working Hours: 40 hours per week, 1st shift

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Product Manager I role with 5-10 years of experience. The final offer will be determined based on the candidate's qualifications and the company's discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 10,001+ employees

Founded: 1904 (as a result of the merger of several banks)

Company Description:

• Bank of America is one of the world's largest financial institutions, serving individuals, small- and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services.
• The company serves approximately 56 million U.S. consumer and small business relationships.
• It is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading.

Company Specialties:

• Financial Services

Company Website: https://www.bankofamerica.com

ASSUMPTION: Bank of America is a well-established financial institution with a broad range of services and a global presence. This role is part of their marketing team, which plays a crucial role in driving customer engagement and business growth.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth

Reporting Structure: This role may report to a Marketing Manager or Director, depending on the specific team structure

Work Arrangement: Hybrid (Office-based with flexibility)

Growth Opportunities:

• Potential to move into a senior marketing role or take on more strategic responsibilities
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Chance to develop skills in content management, project management, and stakeholder communication

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (Combination of on-site and remote work)

Office Location(s): 1400 American Blvd, Hopewell Bldg 4, Pennington, NJ 08534

Geographic Context:

• Pennington is a small town in central New Jersey, offering a mix of rural and suburban living
• The office is located near major highways, providing easy access to other parts of the state
• The area offers a range of housing options, schools, and recreational activities

Work Schedule: 1st shift (Typically 8:00 AM - 5:00 PM, Monday - Friday)

ASSUMPTION: The hybrid work arrangement allows for flexibility while maintaining an in-office culture. The location offers a pleasant work environment with easy access to amenities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess communication skills and cultural fit
• Behavioral and situational interviews to evaluate problem-solving skills and experience
• Final round with key stakeholders to discuss the role's fit with the candidate's career goals

Key Assessment Areas:

• Communication skills and ability to work effectively with various teams
• Problem-solving skills and experience with content management systems
• Cultural fit and alignment with Bank of America's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Be prepared to discuss your experience with content management systems and marketing campaigns
• Showcase your ability to manage multiple functions and prioritize tasks effectively

ATS Keywords: Marketing Product Manager, Content Management, Workflow Tools, Campaign Builds, ADA Compliance, Project Management, Stakeholder Communication, Team Collaboration

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and be prepared to demonstrate your relevant skills and experiences.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Pro, InDesign)
• Salesforce Marketing Cloud
• Seismic
• Content Management Systems (CMS)

ASSUMPTION: Proficiency in these tools is required for this role. Candidates should be comfortable using them and able to demonstrate their skills during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Putting clients first
• Acting like owners
• Empowering our team members
• Delivering results with integrity

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and able to manage multiple functions effectively

Self-Assessment Questions:

• Do you have experience working in a fast-paced, demanding environment?
• Are you comfortable managing multiple functions and prioritizing tasks effectively?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Bank of America values a strong work ethic, a focus on results, and the ability to work effectively with others. Candidates should be able to demonstrate these qualities during the interview process.

⚠️ Potential Challenges

• Managing multiple functions and prioritizing tasks effectively in a fast-paced environment
• Collaborating with various teams and external partners to ensure project success
• Keeping up with industry trends and best practices in content management and marketing
• Adapting to changes in priorities and workflows as needed

ASSUMPTION: This role presents both operational and strategic challenges. Candidates should be prepared to manage multiple functions, work effectively with others, and adapt to changes as needed.

📈 Similar Roles Comparison

• This role is similar to a Marketing Campaign Manager or Marketing Operations role, but with a stronger focus on content management and platform advancement
• Unlike some marketing roles, this position requires a balance of administrative tasks, project management, and creative problem-solving
• Career progression in this role could lead to senior marketing positions or other strategic roles within the organization

ASSUMPTION: While this role shares similarities with other marketing positions, it also has unique aspects that set it apart. Candidates should be prepared to discuss how their skills and experiences align with the specific requirements of this role.

📝 Sample Projects

• Managing a large-scale content migration project, ensuring ADA compliance and maintaining high-quality standards
• Collaborating with cross-functional teams to develop and deploy a new marketing campaign, from concept to launch
• Conducting a comprehensive review of the company's content management system and making recommendations for improvement

ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of complexity involved in this role. Candidates should be prepared to discuss their experience with similar projects and how they have approached them in the past.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• What are the most significant challenges facing the marketing team currently, and how does this role contribute to addressing them?
• How does Bank of America support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments and teams within the organization?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization. They also demonstrate the candidate's interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the interview by researching Bank of America and the marketing team, and be ready to discuss your experience with content management systems and marketing campaigns
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.