Marketing Product Manager I

📌 Core Information

🔹 Job Title: Marketing Product Manager I

🔹 Company: Bank of America

🔹 Location: Pennington, Alabama

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Office-based with flexibility)

🚀 Job Overview

Key aspects of this role include:

• Administrating workflow tools and supporting platform advancement and maintenance
• Managing the self-service ADA remediation portal and operational form workflows
• Collaborating with team members on content management and campaign builds
• Liaising with legal and registered principal partners as needed
• Ensuring documentation of key work procedures and providing training as needed

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple functions effectively. Strong communication and collaboration skills are essential for success in this position.

📋 Key Responsibilities

✅ Day-to-day management of Self-service ADA remediation portal, in-tool platform edits, and operational form workflows

✅ Supports the build and management of content management system (CMS), helping prioritize gaps in content and functionality, defining requirements, and developing, testing, and implementing new and enhanced communications

✅ Collaborates with team members in the day-to-day management and administration of the platform

✅ Ensures documentation of key work procedures and provides training as needed

✅ Includes liaison with legal and registered principal partners as needed

ASSUMPTION: This role involves a high degree of multitasking and requires the ability to prioritize and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: High School Diploma / GED / Secondary School or equivalent

Experience: 5+ years of industry experience and demonstrated understanding of content management systems

Required Skills:

• Excellent communication skills (both verbal and written)
• Superior organizational skills, creativity, and attention to detail
• Proficiency in MS Office, Adobe Pro & InDesign, Salesforce Marketing Cloud, Seismic
• Proven effectiveness in fast-paced, demanding, client-driven environment
• Experience and/or background in marketing and/or financial services/retirement industry
• Must be able to work in a team environment

Preferred Skills:

• Bachelor’s degree or equivalent work experience in graphic design
• Advanced experience with Microsoft Excel, Word, and PowerPoint, Adobe Workfront, Pro and InDesign, Salesforce Marketing Cloud, Seismic

ASSUMPTION: While a bachelor's degree is preferred, relevant work experience may be considered equivalent for this role.

💰 Compensation & Benefits

Salary Range: $89,000.00 - $116,800.00 annualized salary, offers to be determined based on experience, education, and skill set.

Benefits:

• Paid Time Off
• Health Insurance
• Retirement Plans
• Employee Support Resources

Working Hours: 40 hours per week, 1st shift (United States of America)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Product Manager I role with the given experience level and location. Actual offers may vary based on the candidate's qualifications and the company's assessment of their fit for the role.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 10,001+ employees

Founded: Not specified

Company Description:

• Bank of America is one of the world's largest financial institutions, serving individuals, small- and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services.
• The company serves approximately 56 million U.S. consumer and small business relationships and is among the world's leading wealth management companies and a global leader in corporate and investment banking and trading.

Company Specialties:

• Financial Services

Company Website: https://www.bankofamerica.com

ASSUMPTION: Bank of America is a large, established financial institution with a global presence and a wide range of products and services. This role is part of the company's marketing department, which plays a critical role in promoting these services to various client segments.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports to the Marketing Manager and works closely with various teams, including legal and registered principal partners.

Work Arrangement: Hybrid (Office-based with flexibility)

Growth Opportunities:

• Potential advancement to Marketing Product Manager II or similar roles
• Expanding skills and expertise in marketing, content management, and workflow tools
• Increased responsibility and leadership opportunities within the team

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (Office-based with flexibility)

Office Location(s): 1400 American Blvd, Hopewell Bldg 4 (NJ2140), Pennington, NJ 08534

Geographic Context:

• Pennington is a small town in New Jersey with a population of approximately 1,500 people.
• The office is located in a business park, offering a professional work environment.
• The area is known for its historic homes, parks, and recreational facilities.

Work Schedule: 1st shift (Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement)

ASSUMPTION: The hybrid work arrangement allows for a balance between office-based collaboration and remote work, providing flexibility for employees to manage their personal and professional lives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and team members
• Background check and offer extension

Key Assessment Areas:

• Communication and interpersonal skills
• Organizational skills and attention to detail
• Technical proficiency in relevant software tools
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of marketing, content management, and workflow tools in your application materials
• Prepare questions to ask the interviewer about the team, company culture, and growth opportunities

ATS Keywords: Marketing, Product Manager, Workflow Tools, Content Management, ADA, Collaboration, Teamwork, Communication, Attention to Detail, Organization, Microsoft Office, Adobe Pro, InDesign, Salesforce Marketing Cloud, Seismic

ASSUMPTION: Applicants should focus on demonstrating their relevant skills and experiences in their application materials and during the interview process to increase their chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Pro & InDesign
• Salesforce Marketing Cloud
• Seismic
• Workflow tools (specific tools not mentioned in the job description)

ASSUMPTION: The specific workflow tools required for this role may be mentioned during the interview process or in the onboarding materials.

👔 Cultural Fit Considerations

Company Values:

• Putting clients first
• Acting like owners
• Empowering team members
• Delivering results with integrity

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and able to manage multiple projects simultaneously

Self-Assessment Questions:

• Do you have strong communication and interpersonal skills, and can you effectively collaborate with team members and stakeholders?
• Are you highly organized, detail-oriented, and able to manage multiple projects simultaneously?
• Do you have a strong work ethic, and can you deliver high-quality work under tight deadlines?

ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure they are a good match for the role and the organization.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working effectively in a fast-paced, demanding environment
• Collaborating with various teams and stakeholders, including legal and registered principal partners
• Keeping up with industry trends and best practices in marketing and content management

ASSUMPTION: Applicants should be prepared to manage multiple projects and priorities effectively, work well under pressure, and adapt to a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Product Manager II or similar positions within the marketing department
• Industry-specific context: This role is specific to the financial services industry and may require knowledge of financial products and services
• Career path comparison: This role may lead to advancement to Marketing Product Manager II or similar roles within the marketing department or other areas of the organization

ASSUMPTION: Applicants should research similar roles within the marketing department and other areas of the organization to better understand the career growth opportunities available to them.

📝 Sample Projects

• Managing the self-service ADA remediation portal and ensuring compliance with ADA principles and standards
• Collaborating with team members to build and manage the content management system (CMS) and develop new and enhanced communications
• Liaising with legal and registered principal partners to ensure accurate and compliant content

ASSUMPTION: These sample projects are based on the responsibilities and requirements listed in the job description and may vary depending on the specific needs of the team and the organization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does the company approach work-life balance, and what resources are available to support employees?

ASSUMPTION: Applicants should prepare thoughtful questions to ask the interviewer to demonstrate their interest in the role and the organization and to gain a better understanding of the position and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the interview by researching the company, the role, and the industry
• Follow up with the hiring manager or the human resources department after the interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.