📌 Core Information
🔹 Job Title: Marketing Product Manager II
🔹 Company: Bank of America
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (1st shift, 40 hours/week)
🚀 Job Overview
Key aspects of this role include:
- Supporting the MTM Social Media Program and corporate messaging on enterprise handles
- Executing strategy for executive presence on social media
- Managing multiple agency relationships
- Expanding the Employee Social Program to increase brand sentiment
- Providing social media training to executives and employees
ASSUMPTION: This role requires a strong understanding of social media platforms, risk management, and stakeholder communication. It involves both strategic planning and day-to-day execution.
📋 Key Responsibilities
✅ Develop and strengthen relationships with communication executives and MTM to ensure business goals, personal voice, and priorities are met
✅ Review and edit social media messaging for distribution on MTM personal social handles, BofA branded handles, and the Employee Social Program (Dynamic Signal)
✅ Manage risk and reputational components through strong process controls
✅ Expand the Employee Social Program to enable the employee base on social media in a compliant way and increase brand sentiment
✅ Partner with agency and communication partners to grow executive presence in the program and build meaningful connections
✅ Track key KPIs and deliver reporting to help track social media performance for each executive, corporate messaging, and Employee Social Program
✅ Serve as a social media expert, providing training to executives and employees on best practices, compliance guidelines, and social media impact
ASSUMPTION: This role requires a high level of attention to detail, strong communication skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 7+ years of experience in communications, social media, or the financial services industry
Required Skills:
- Strong copywriting skills with the flexibility to speak from a brand or an individual's perspective with an emphasis on authenticity
- Aptitude to communicate effectively with all levels of employees and senior executives and is comfortable presenting to both small and large groups
- Flexibility to balance both planned and unplanned events to support social media efforts
- Ability to own and execute a project end-to-end
- Collaborative with strong interpersonal and relationship-building skills
- Detail-oriented; research skills and client-focused mindset; knowledge of key social media channels and platforms (LinkedIn, IG, X, etc.)
Preferred Skills:
- Creative and resourceful with a continuous improvement mindset
- Wealth business expertise
- Strong risk management experience, including defining and adhering to process and business controls, understanding when to engage key SME partners such as Compliance or Legal
- Strong understanding of the social media space, including influencers, trends, and platform enhancements
ASSUMPTION: Candidates should have a proven track record in social media management, excellent communication skills, and the ability to work effectively with various stakeholders.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Product Manager II role in Charlotte, NC)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee stock purchase plan
- Tuition assistance
- Employee discounts and perks
Working Hours: 40 hours per week, with flexibility for planned and unplanned events
ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees (Large enterprise)
Founded: 1904 (As Bank of Italy, later became Bank of America)
Company Description:
- Bank of America is one of the world's largest financial institutions, serving individuals, small- and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services.
- The company serves approximately 56 million U.S. consumer and small business relationships.
- It is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading.
Company Specialties:
- Retail banking
- Wealth management
- Investment banking
- Commercial banking
- Credit cards
Company Website: bankofamerica.com
ASSUMPTION: Bank of America is a large, established financial institution with a wide range of products and services. It has a significant presence in the United States and globally.
📊 Role Analysis
Career Level: Mid-level (Manager II)
Reporting Structure: This role reports to the Head of Social Media and may manage junior team members or external agency relationships.
Work Arrangement: Hybrid (1st shift, 40 hours/week, with flexibility for planned and unplanned events)
Growth Opportunities:
- Potential to advance to a Manager III or Director role within the Social Media team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to gain experience in a large, complex organization and learn from industry experts
ASSUMPTION: This role offers opportunities for career growth within the Social Media team and the broader Marketing organization. It also provides exposure to various aspects of the business and the chance to work with senior leaders.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 100 North Tryon Street, Charlotte, NC 28202, US
Geographic Context:
- Charlotte is the most populous city in North Carolina and the 17th most populous city in the United States.
- The city is known for its banking industry, with Bank of America being one of the largest employers.
- Charlotte offers a mix of urban and suburban living, with a cost of living that is relatively affordable compared to other major U.S. cities.
Work Schedule: 40 hours per week, with flexibility for planned and unplanned events
ASSUMPTION: Charlotte offers a diverse and vibrant urban environment with a strong job market, particularly in the financial services industry. The cost of living is relatively affordable, making it an attractive option for many professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- In-depth behavioral interview with the hiring manager and/or team members
- Final interview with the Head of Social Media or another senior leader
Key Assessment Areas:
- Communication skills and presentation abilities
- Social media expertise and understanding of industry trends
- Risk management and process control experience
- Collaboration and stakeholder management skills
Application Tips:
- Tailor your resume to highlight relevant social media management, communication, and stakeholder management experience
- Prepare examples of your social media content creation, editing, and strategy development
- Demonstrate your understanding of the financial services industry and Bank of America's business
ATS Keywords: Social media management, content creation, editing, strategy development, risk management, stakeholder communication, financial services, banking, marketing, product management
ASSUMPTION: The application process for this role is likely to be competitive, given the high demand for social media management positions in the financial services industry. Applicants should highlight their relevant experience and demonstrate their understanding of the role's requirements.
🛠️ Tools & Technologies
- Social media platforms (LinkedIn, Instagram, Twitter, etc.)
- Social media management tools (Hootsuite, Sprout Social, etc.)
- Content creation and design tools (Canva, Adobe Creative Suite, etc.)
- Project management tools (Asana, Trello, etc.)
- Risk management and compliance tools (specific to the financial services industry)
ASSUMPTION: This role requires proficiency in social media platforms and management tools. Familiarity with risk management and compliance tools specific to the financial services industry is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Leverage our collective power
- Deliver together
- Act responsibly
- Realize the power of our people
- Encourage diversity and inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to changing priorities
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and analytics to inform decision-making?
- Can you adapt to changing priorities and manage multiple projects simultaneously?
- Are you committed to continuous learning and staying up-to-date with industry trends?
ASSUMPTION: Bank of America values a collaborative, data-driven, and adaptable work style. Applicants should assess their fit with these values and be prepared to demonstrate their alignment during the interview process.
⚠️ Potential Challenges
- Managing multiple agency relationships and balancing their priorities with internal stakeholders
- Navigating the complex and highly regulated environment of the financial services industry
- Balancing planned and unplanned events, requiring flexibility and adaptability
- Working with senior executives and managing their expectations and feedback
ASSUMPTION: This role presents unique challenges related to managing multiple stakeholders, navigating a complex industry, and balancing planned and unplanned events. Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Social Media Strategist position in other industries but may have additional responsibilities related to risk management and compliance in the financial services industry.
- Compared to other Marketing Product Manager II roles, this position has a stronger focus on social media management and stakeholder communication.
- Career progression in this role may follow a similar path to other marketing product management roles, with opportunities to advance to Manager III, Director, or other senior leadership positions within the Marketing organization.
ASSUMPTION: While this role shares similarities with other social media management positions, it is unique in its focus on risk management, compliance, and stakeholder communication within the financial services industry.
📝 Sample Projects
- Developing and executing a social media strategy for a high-profile executive launch or announcement
- Managing a crisis communication response on social media platforms
- Expanding the Employee Social Program to increase brand sentiment and engagement
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by a Marketing Product Manager II in the social media management space within the financial services industry.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Marketing organization, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the Social Media team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees, particularly in the Marketing organization?
- What is the company's approach to risk management and compliance in social media, and how does this role contribute to that effort?
- How does the company measure the success of its social media efforts, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These questions help applicants better understand the role's context, priorities, and expectations. They also demonstrate the applicant's interest in and understanding of the position's requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://ghr.wd1.myworkdayjobs.com/US-EMPLSV/job/Charlotte/Marketing-Product-Manager-II_25031923
- Tailor your resume to highlight relevant social media management, communication, and stakeholder management experience
- Prepare a cover letter that demonstrates your understanding of the role's requirements and your fit with the company's values and work style
- Prepare examples of your social media content creation, editing, and strategy development
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
