📌 Core Information
🔹 Job Title: Marketing Product Owner:in (w/m/d)
🔹 Company: Enpal B.V.
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (2 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Designing and managing the digital customer journey in lead acquisition end-to-end
- Developing and implementing a product roadmap to improve user experience
- Collaborating with the tech team to develop new digital features and optimize lead conversion rates
- Serving as the bridge between marketing, product, and tech teams to ensure alignment with Enpal's goals
ASSUMPTION: This role requires a strong focus on digital marketing and product management, with a balance between strategic planning and hands-on execution.
📋 Key Responsibilities
✅ Design and manage the digital customer journey in lead acquisition end-to-end
✅ Develop and implement a product roadmap to improve user experience
✅ Collaborate with the tech team to develop new digital features and optimize lead conversion rates
✅ Conduct A/B tests from ideation to impact analysis to improve marketing KPIs
✅ Serve as the bridge between marketing, product, and tech teams to ensure alignment with Enpal's goals
ASSUMPTION: This role requires a strong understanding of digital marketing, user experience, and product management, as well as the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Successful completion of a Bachelor/Master degree from a top-tier business school
Experience: Some work experience in product or tech in a fast-growing company
Required Skills:
- Analytical, proactive, and solution-oriented mindset
- Strong communication skills with internal and external stakeholders
- Ability to prioritize tasks in a dynamic working environment
- High-quality standards and a can-do mentality
- Fluency in German and English
Preferred Skills:
- Experience with A/B testing tools and methodologies
- Knowledge of the solar energy industry
ASSUMPTION: While specific industry experience is not required, a strong understanding of digital marketing and product management is essential for success in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards for a marketing product owner role in Berlin)
Benefits:
- Work in Germany's first green unicorn and drive the solar energy revolution
- Diverse and international team with over 65 nationalities
- Hybrid work model with a balance between remote work and on-site collaboration
- Modern office in Berlin-Friedrichshain with various amenities
- Onboarding program to learn about the company, team, and founder
- Regular all-hands meetings and lunch & learn sessions to stay informed
- Legendary team spirit and unforgettable team events
- Strong feedback culture that values growth and learning
Working Hours: Full-time (40 hours per week) with flexible hours and a results-driven approach
ASSUMPTION: The salary range is based on industry standards for a marketing product owner role in Berlin, taking into account the company's size and the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Enpal is a leading provider of solar energy solutions in Europe, focusing on renewable energy and sustainability
Company Size: Enpal has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: Enpal was founded in 2017 and has since grown to become Germany's first green unicorn, focusing on driving the solar energy revolution
Company Description:
- Enpal is the market leader for solar panels in Europe and the leading provider of heat pumps and competitive smart meter services in Germany
- The company's core technology is the Energy Trader, an AI-driven platform that connects storage systems, charging stations, and heat pumps to the power exchange
- Enpal is committed to creating energy that is simple, affordable, clean, and intelligently networked, with a focus on virtual power plants and energy trading
Company Specialties:
- Renewable energy
- Photovoltaics
- Sales and business development
- Technology and software development
- Green and clean tech
- Career and talent development
Company Website: www.enpal.de
ASSUMPTION: Enpal's focus on renewable energy and sustainability makes it an attractive employer for candidates interested in driving the energy transition.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals with some relevant experience, seeking to grow and develop their skills in a dynamic and fast-paced environment
Reporting Structure: The marketing product owner reports directly to the CMO and works closely with the product and tech teams
Work Arrangement: This role follows a hybrid work model, with employees working on-site for two days per week and remotely for the remaining days
Growth Opportunities:
- Enpal's rapid growth and expansion provide ample opportunities for career progression and professional development
- The company's focus on innovation and continuous improvement encourages employees to learn and grow in their roles
- Enpal's diverse and international team offers opportunities for collaboration and exposure to different perspectives and expertise
ASSUMPTION: Enpal's fast-paced growth and focus on innovation create an ideal environment for early-career professionals seeking to develop their skills and advance their careers.
🌍 Location & Work Environment
Office Type: Enpal's office in Berlin-Friedrichshain offers a modern and collaborative work environment with various amenities, including a table tennis table, yoga room, and rooftop terrace
Office Location(s): Koppenstraße 8, Berlin, 10243, DE
Geographic Context:
- Berlin is the capital and largest city of Germany, known for its vibrant culture, diverse neighborhoods, and rich history
- The city is home to a thriving tech and startup scene, with numerous opportunities for networking and collaboration
- Berlin offers a high quality of life, with affordable housing, excellent public transportation, and numerous cultural attractions
Work Schedule: Enpal offers a flexible work schedule, with a focus on results and performance rather than strict hours
ASSUMPTION: Enpal's modern office and flexible work arrangements create an attractive work environment for candidates seeking a dynamic and collaborative workplace.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the product or tech team
- Final interview with the hiring manager or a panel of stakeholders
Key Assessment Areas:
- Digital marketing and product management skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Enpal's values
Application Tips:
- Highlight relevant experience and achievements in digital marketing and product management
- Tailor your resume and cover letter to emphasize your fit with Enpal's mission and values
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Digital marketing, product management, user experience, A/B testing, lead conversion, stakeholder management, hybrid work, Berlin, Enpal, renewable energy, sustainability
ASSUMPTION: Enpal's interview process focuses on assessing candidates' skills and cultural fit, with a strong emphasis on problem-solving and collaboration.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Creative Suite
- Asana or Trello
- Jira or Confluence
ASSUMPTION: Enpal uses a variety of tools and technologies to support its digital marketing and product management efforts, with a focus on data-driven decision-making and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Affordability
- Cleanliness
- Intelligence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Results-focused and performance-driven
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong commitment to driving the energy transition and promoting sustainability?
ASSUMPTION: Enpal's focus on collaboration, innovation, and sustainability creates a unique work environment that may appeal to candidates with a strong commitment to driving positive change.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured and predictable work environment
- The role requires a strong focus on digital marketing and product management, which may be challenging for candidates without relevant experience
- The hybrid work model may present challenges for candidates who prefer to work on-site or remotely full-time
- The competitive nature of the renewable energy industry may present challenges in terms of market dynamics and regulatory changes
ASSUMPTION: Enpal's fast-paced growth and focus on innovation create both opportunities and challenges for candidates considering this role.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position places a stronger emphasis on product management and data-driven decision-making
- Enpal's focus on renewable energy and sustainability sets it apart from many other companies in the tech and startup space
- This role offers significant growth and development opportunities, as Enpal continues to expand and grow its team
ASSUMPTION: Enpal's unique focus on renewable energy and sustainability, combined with its fast-paced growth, creates a distinctive work environment that may appeal to candidates seeking a challenging and impactful role.
📝 Sample Projects
- Developing and implementing a new digital customer journey for lead acquisition
- Conducting A/B tests to optimize lead conversion rates and improve marketing KPIs
- Collaborating with the tech team to develop new digital features and integrate them into the customer journey
ASSUMPTION: Enpal's focus on innovation and continuous improvement creates ample opportunities for candidates to work on impactful projects and drive meaningful change.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Enpal support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Enpal measure the success of its marketing efforts, and how does this role contribute to those metrics?
- What are the biggest challenges facing the renewable energy industry, and how does Enpal address them?
ASSUMPTION: Enpal's focus on innovation, collaboration, and sustainability creates a unique work environment that may appeal to candidates seeking a challenging and impactful role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/EnpalBV/744000063512191-marketing-product-owner-in-w-m-d
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing and product management
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Follow up with the HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
