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Marketing - Product Team Leader

Playtika Ltd
Full-time
On-site
Herzliya, Tel-Aviv District, Israel
🌐 Digital Marketing
**Enhanced Job Description**

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Team Leader - Ad Tech Solutions

πŸ”Ή Company: Playtika Ltd

πŸ”Ή Location: Herzliya, Tel-Aviv District, Israel

πŸ”Ή Job Type: Full-Time, On-site

πŸ”Ή Category: Marketing, Product Management

πŸ”Ή Date Posted: 2025-07-30

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading a team of product managers to drive marketing technology solutions, focusing on Ad Tech challenges in the gaming industry.
  • Defining and owning the product vision, roadmap, and lifecycle management framework for scalable and impactful product delivery.
  • Collaborating cross-functionally with various teams to align priorities, remove obstacles, and deliver best-in-class products that optimize ad performance, user acquisition, and player retention.
  • Acting as a thought leader in the advertising technology space by identifying emerging trends, technologies, and best practices.
  • Overseeing data-driven evaluation of product features post-launch to optimize product outcomes and business impact.

ASSUMPTION: This role requires a strong background in product management, with a focus on advertising technology, marketing platforms, or gaming. Experience in leading teams and collaborating cross-functionally is essential for success in this position.

πŸ“‹ Key Responsibilities

βœ… Lead and mentor a team of product managers to drive the strategic development and execution of marketing technology solutions, focusing on Ad Tech challenges in the gaming industry.

βœ… Define and own the product vision, roadmap, and lifecycle management framework to ensure scalable and impactful product delivery.

βœ… Collaborate cross-functionally with engineering, marketing, data science, and design leadership to align priorities, remove obstacles, and deliver best-in-class products that optimize ad performance, user acquisition, and player retention.

βœ… Act as a thought leader in the advertising technology space by identifying emerging trends, technologies, and best practices, and integrating them into team strategies and product plans.

βœ… Serve as a senior liaison for key internal and external stakeholders, ensuring consistent communication and alignment on product vision, goals, KPIs, and delivery timelines.

βœ… Oversee data-driven evaluation of product features post-launch, guiding the team in using usage metrics, experimentation, and analysis to optimize product outcomes and business impact.

βœ… Foster a culture of continuous improvement, innovation, and accountability within the product team.

ASSUMPTION: This role involves a high degree of collaboration and influence, requiring strong leadership, communication, and interpersonal skills to drive success across multiple teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, Computer Science). Advanced degree preferred.

Experience: Minimum 4 years of experience in product management, including 1+ years in a leadership or team lead role, preferably in advertising technology, marketing platforms, or gaming.

Required Skills:

  • Deep understanding of digital advertising ecosystems, performance marketing, and user acquisition strategies, ideally within the gaming sector.
  • Demonstrated success in managing and developing product teams, with a proven ability to lead cross-functional collaboration to deliver complex solutions.
  • Strong analytical and strategic thinking skills, with a data-informed decision-making approach.
  • Excellent leadership and interpersonal skills, with the ability to motivate, support, and influence team members and stakeholders at all levels.
  • Exceptional communication skillsβ€”both written and verbalβ€”with the ability to present complex product concepts clearly to diverse audiences.

Preferred Skills:

  • Experience with AI-driven solutions, especially in areas such as automated optimization, forecasting models, or personalization engines.

ASSUMPTION: While not explicitly stated, experience with AI-driven solutions is highly desirable for this role due to the company's focus on cutting-edge technologies like AI and machine learning.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $120,000 and $160,000 per year, based on industry standards for a Product Team Leader with 5-10 years of experience in the gaming industry in Israel.

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan with company match
  • Generous vacation and sick leave policy
  • Employee stock purchase plan
  • Professional development opportunities

Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional remote work.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and negotiation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Playtika operates in the competitive and rapidly evolving gaming industry, focusing on casual and social casino-themed games. The company is known for its innovative use of AI and machine learning to create immersive gaming experiences.

Company Size: Playtika is a mid-sized company with approximately 3,400 employees worldwide, providing a dynamic and collaborative work environment.

Founded: Playtika was founded in 2010 and has since grown to become a publicly traded company and industry leader in interactive entertainment.

Company Description:

  • Playtika is a global leader in mobile gaming, with a diverse portfolio of award-winning, category-leading casual and social casino-themed games.
  • The company is driven by the belief that life needs play and is on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning.
  • Playtika's success story is co-authored by a dynamic team of storytellers, strategists, creators, and data scientists who thrive on innovation and embrace an inclusive culture that reflects the company's agile DNA.

Company Specialties:

  • Social Games
  • User Acquisition & Monetization
  • Multi-Platform Integration
  • Mobile Games
  • Developers
  • Game Design
  • Big Data
  • Gaming
  • Online Games
  • and Analytics

Company Website: http://www.playtika.com

ASSUMPTION: Playtika's focus on innovation, data-driven decision-making, and continuous improvement creates an environment that values proactive, forward-thinking employees.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and collaboration.

Reporting Structure: The Product Team Leader reports directly to the Head of Marketing and works closely with cross-functional teams, including engineering, marketing, data science, and design.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work. The role requires regular on-site presence for collaboration and team leadership.

Growth Opportunities:

  • As Playtika continues to grow and expand, there may be opportunities for the Product Team Leader to take on additional responsibilities or lead larger teams.
  • The company's focus on innovation and continuous improvement creates an environment where employees can learn and grow professionally.
  • Playtika offers professional development opportunities, such as training, workshops, and mentorship programs, to support employee growth and career advancement.

ASSUMPTION: The Product Team Leader role offers significant growth potential, as the company continues to expand and invest in its marketing technology solutions.

🌍 Location & Work Environment

Office Type: Playtika's Herzliya office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 8 Hachoshlim st., Herzliya, IL

Geographic Context:

  • Herzliya is a city in the Tel-Aviv District of Israel, located on the Mediterranean coast, approximately 10 kilometers north of Tel Aviv.
  • The city is known for its vibrant tech industry, with many startups and established companies calling it home.
  • Herzliya offers a mix of urban and suburban living, with easy access to beaches, parks, and cultural attractions.

Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional remote work.

ASSUMPTION: The Herzliya office provides a dynamic and collaborative work environment, with easy access to amenities and a strong sense of community.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review
  • Phone or video screen with the hiring manager
  • On-site interview with cross-functional stakeholders
  • Final interview with the Head of Marketing

Key Assessment Areas:

  • Product management experience and leadership skills
  • Understanding of digital advertising ecosystems and performance marketing
  • Strategic thinking and analytical skills
  • Communication and interpersonal skills
  • Alignment with Playtika's company values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Be prepared to discuss your experience with AI-driven solutions and how you've leveraged them to drive product success.
  • Demonstrate your understanding of the gaming industry and how you've applied your knowledge to drive business impact in previous roles.

ATS Keywords: Product Management, Ad Tech, Gaming, Marketing Technology, Cross-Functional Collaboration, Leadership, Strategic Thinking, Data-Driven Decision Making, Communication Skills

ASSUMPTION: Playtika's interview process is designed to assess candidates' technical skills, leadership potential, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

πŸ› οΈ Tools & Technologies

  • JIRA
  • Confluence
  • Asana
  • Google Suite (Gmail, Google Drive, Google Docs)
  • Slack
  • Data visualization tools (e.g., Tableau, Power BI)
  • Ad tech platforms (e.g., Facebook Ads, Google Ads, AppLovin, ironSource)

ASSUMPTION: The tools and technologies listed are subject to change based on the team's evolving needs and the company's growth.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation: Playtika values creativity, continuous learning, and pushing the boundaries of what's possible.
  • Collaboration: The company fosters a culture of teamwork, open communication, and cross-functional collaboration.
  • Accountability: Playtika expects its employees to take ownership of their work, deliver results, and hold themselves and others accountable for their actions.

Work Style:

  • Dynamic and fast-paced, with a focus on delivering results and driving business impact.
  • Data-driven, with a strong emphasis on using data and analytics to inform decision-making.
  • Collaborative, with a focus on working together to achieve common goals.

Self-Assessment Questions:

  • Do you thrive in a dynamic, fast-paced environment, and are you comfortable working with ambiguity and change?
  • Are you comfortable using data and analytics to inform your decision-making, and do you have experience with data visualization tools?
  • Do you have experience working in a collaborative, cross-functional team, and are you comfortable leading and influencing others?

ASSUMPTION: Playtika's culture values proactive, forward-thinking employees who are comfortable working in a dynamic, fast-paced environment and are driven by a desire to innovate and deliver results.

⚠️ Potential Challenges

  • The gaming industry is highly competitive and rapidly evolving, requiring the Product Team Leader to stay up-to-date with emerging trends and technologies.
  • The role involves a high degree of collaboration and influence, which can be challenging for candidates who struggle with cross-functional communication or leadership.
  • The Herzliya office is a busy, dynamic environment, which may be overwhelming for candidates who prefer a quieter, more laid-back work setting.
  • The role requires a strong understanding of digital advertising ecosystems and performance marketing, which may be challenging for candidates without relevant experience in the gaming industry.

ASSUMPTION: The Product Team Leader role presents unique challenges and opportunities, requiring a strong, well-rounded candidate with a proven track record of success in product management, leadership, and cross-functional collaboration.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Product Team Leader roles in the gaming industry, this position offers a unique opportunity to work on cutting-edge marketing technology solutions and drive business impact at a rapidly growing, publicly traded company.
  • The gaming industry is highly competitive and dynamic, with a strong focus on innovation, data-driven decision-making, and continuous improvement.
  • Career paths in the gaming industry can vary widely, depending on the specific role, company size, and individual growth opportunities. However, successful Product Team Leaders in the gaming industry often progress to senior leadership roles, such as Head of Marketing, Chief Product Officer, or even CEO.

ASSUMPTION: The Product Team Leader role at Playtika offers a unique combination of challenges, opportunities, and growth potential, making it an attractive option for experienced product management professionals looking to take the next step in their careers.

πŸ“ Sample Projects

  • Developing and implementing a new ad tech solution to optimize user acquisition and retention for a recently launched mobile game.
  • Collaborating with cross-functional teams to integrate AI-driven forecasting models into the marketing technology stack, improving budget allocation and resource planning.
  • Leading a team to redesign and relaunch the company's internal marketing analytics dashboard, improving user experience, data visualization, and overall adoption.

ASSUMPTION: The sample projects listed are intended to illustrate the types of initiatives the Product Team Leader might work on, but the specific projects will vary depending on the team's priorities, the company's growth, and emerging trends in the gaming industry.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics of the Product Team, and how does this role fit into the broader organization?
  • How does Playtika support the professional development and growth of its employees, particularly in the Product Team?
  • Can you provide an example of a recent marketing technology initiative that the company has undertaken, and how did the Product Team contribute to its success?
  • How does Playtika approach collaboration and communication across different teams and departments, and what role does the Product Team play in this process?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?

ASSUMPTION: The key questions listed are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on product management, leadership, and digital advertising.
  • Prepare for your interviews by researching Playtika's company values, culture, and recent marketing technology initiatives.
  • If selected for the final interview, be prepared to present a case study or project that demonstrates your ability to lead a team, drive product success, and deliver business impact.
  • Follow up with the hiring manager within 48 hours after your final interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.