📌 Core Information
🔹 Job Title: Marketing Professor
🔹 Company: Schaeffler
🔹 Location: Cuautitlán Izcalli, México, Mexico
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-07
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing planning and execution
- Digital marketing expertise (SEO, SEM, social media, email marketing)
- Event coordination and management
- Cross-functional team leadership and project management
- Budget management and resource allocation
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects simultaneously in a fast-paced environment.
📋 Key Responsibilities
✅ Lead the strategic development and execution of comprehensive marketing initiatives to drive significant sales growth
✅ Architect high-impact promotional campaigns, designing customer incentives that align with corporate objectives and deliver maximum ROI
✅ Provide expert analysis and strategic guidance on competitor activities, market trends, and digital landscape shifts
✅ Spearhead the creation and implementation of advanced marketing plans for high-profile events (both physical and virtual)
✅ Direct and oversee all phases of event coordination, ensuring alignment with brand vision and seamless integration of external service providers and digital amplification strategies
✅ Work directly with internal and external teams on content development and execution of marketing, advertising, promotional activities, and campaigns
✅ Oversee website management and edition, ensuring an optimized digital presence that supports marketing objectives and enhances user experience
✅ Utilize CRM (Salesforce) understanding and organization to optimize customer relationship management and leverage data for targeted digital marketing efforts
✅ Support the regional marketing team with additional marketing and administrative tasks as necessary to meet departmental objectives and requirements
ASSUMPTION: This role involves a high level of autonomy and requires strong leadership, project management, and communication skills to succeed.
🎯 Required Qualifications
Education: Degree in Business Administration, Marketing Management, Communication, or a related field preferred
Experience: Minimum of 5 years of extensive experience in marketing strategy and execution, with a proven track record in digital marketing
Required Skills:
- Proven experience in leading strategic marketing initiatives
- Expertise in digital marketing strategies and tools (SEO, SEM, social media marketing, email marketing, content marketing, analytics)
- Excellent communication and presentation skills
- Strong analytical skills for competitive market analysis, strategic planning, and performance measurement of digital marketing campaigns
- Exceptional leadership and project management abilities
- Proficient in utilizing Microsoft Office applications at an intermediate or advanced skill level (Outlook, Word, Excel, PowerPoint)
- Demonstrated effective and appropriate intercultural skills
- Knowledge of the automotive industry and aftermarket focus is preferred
- Familiarity with CRM (Salesforce) and marketing automation platforms
Preferred Skills:
- SAP knowledge for purchase requisitions and control
- Proactive and results-oriented mindset
- Ability to work collaboratively in a fast-paced, global environment
ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving sales growth through strategic marketing initiatives are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level marketing role in Mexico, the estimated salary range is MXN 150,000 - 250,000 per year. This estimate is subject to change based on the candidate's experience and qualifications.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts
- Professional development opportunities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Schaeffler operates in the manufacturing industry, specifically in the automotive and industrial sectors. The company is a global leader in the development and production of rolling bearing and linear guidance systems, as well as a provider of high-precision components and systems for drive trains and chassis applications.
Company Size: Schaeffler is a large, family-owned company with over 120,000 employees and more than 250 locations in 55 countries. This size offers applicants a wide range of career development opportunities and a diverse work environment.
Founded: Schaeffler was founded in 1946 and has since grown into a global company with a strong focus on innovation and sustainability.
Company Description:
- Schaeffler is a global technology company that specializes in the development and production of high-precision components and systems for drive trains and chassis applications
- The company is committed to driving forward groundbreaking inventions and developments in the field of motion technology
- Schaeffler offers a comprehensive range of products and services in the mobility ecosystem, including bearing solutions, linear guidance systems, repair and monitoring services, and more
Company Specialties:
- Powertrain solutions
- Hybrid solutions
- Fuel cell
- Hydrogen technology
- Automation
- Autonomous driving
- Robotics
- E-Mobility
- Renewable energy
- Wind energy
- Solar power
- Hydropower
- Aftermarket Solutions & Services
- IoT
- Plug-and-Play repair solutions
- Artificial Intelligence
- Digital Transformation
- Sustainability
- Data Science
- Bearings & Linear Guides
- Transmission & Engine Components
Company Website: https://www.schaeffler.com
ASSUMPTION: Schaeffler's diverse range of products and services, as well as its commitment to innovation and sustainability, make it an attractive employer for individuals seeking a challenging and rewarding career in the manufacturing industry.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the regional marketing manager and works closely with cross-functional teams, including sales, product management, and external service providers.
Work Arrangement: On-site, full-time position with a 40-hour workweek. Occasional overtime may be required to meet project deadlines.
Growth Opportunities:
- Proven track record of career progression within the company
- Opportunities to take on additional responsibilities and advance to senior-level positions
- Access to professional development and training programs
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance within the company and take on additional responsibilities as they gain experience and demonstrate their abilities.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with collaborative workspaces and state-of-the-art technology
Office Location(s): Cuautitlán Izcalli, México, Mexico
Geographic Context:
- Cuautitlán Izcalli is located in the state of México, approximately 30 kilometers north of Mexico City
- The city offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options
- The area is well-connected by major highways and public transportation, making it an attractive location for commuters
Work Schedule: Full-time, 40 hours per week, with occasional overtime as needed
ASSUMPTION: The location of this role in Cuautitlán Izcalli offers applicants a convenient commute and access to a wide range of amenities and services.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and relevant team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and planning
- Digital marketing expertise
- Event coordination and management
- Leadership and project management skills
- Communication and presentation skills
- Analytical and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your marketing strategy, leadership, and project management abilities
- Research Schaeffler's products, services, and industry to demonstrate your understanding of the company and its competitive landscape
- Be prepared to discuss your experience with digital marketing tools and platforms, as well as your familiarity with CRM (Salesforce)
ATS Keywords: Marketing Strategy, Digital Marketing, Event Coordination, Project Management, Leadership, CRM, Salesforce, SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing, Analytics
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy, leadership, and project management abilities, as well as their technical skills in digital marketing and CRM.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- CRM (Salesforce)
- Marketing automation platforms
- SEO and SEM tools (e.g., Google Analytics, Google Ads, SEMrush)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with the tools and technologies listed above is preferred for this role, as they are commonly used in marketing and project management positions.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Excellence
- Responsibility
- Collaboration
Work Style:
- Results-driven and proactive
- Collaborative and team-oriented
- Adaptable and open to change
- Strong communication and presentation skills
- Analytical and problem-solving mindset
Self-Assessment Questions:
- How do your personal values align with Schaeffler's company values?
- Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it, and what was the outcome?
- How do you approach working with cross-functional teams and external service providers to ensure effective communication and successful project execution?
ASSUMPTION: Schaeffler values candidates who are results-driven, collaborative, and adaptable, with strong communication and presentation skills, as well as an analytical and problem-solving mindset.
⚠️ Potential Challenges
- Managing multiple projects simultaneously in a fast-paced environment
- Working with cross-functional teams and external service providers to ensure effective communication and successful project execution
- Keeping up-to-date with industry trends and digital marketing best practices
- Occasional overtime to meet project deadlines
ASSUMPTION: The fast-paced nature of this role and the need to manage multiple projects simultaneously may present challenges for some candidates. Strong project management and time management skills are essential for success in this position.
📈 Similar Roles Comparison
- This role is similar to other marketing management positions, but with a stronger focus on digital marketing and event coordination
- Compared to other marketing roles, this position requires a higher level of strategic planning and leadership
- Career progression in this role may lead to senior-level marketing positions or other leadership roles within the company
ASSUMPTION: While this role shares similarities with other marketing management positions, its unique focus on digital marketing and event coordination sets it apart and offers candidates a unique opportunity to develop their skills in these areas.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing campaign to drive sales growth for a new product launch
- Coordinating a high-profile industry event, including vendor management, digital amplification, and on-site logistics
- Analyzing competitor activities and market trends to inform strategic marketing planning and positioning
ASSUMPTION: The projects listed above are examples of the types of initiatives a marketing professor in this role might undertake to drive sales growth and elevate the company's brand presence.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into it?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing campaigns and initiatives?
- Can you provide an example of a successful marketing campaign the company has executed, and what made it successful?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's marketing strategy and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Schaeffler careers website
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your marketing strategy, leadership, and project management abilities
- Research Schaeffler's products, services, and industry to demonstrate your understanding of the company and its competitive landscape
- Be prepared to discuss your experience with digital marketing tools and platforms, as well as your familiarity with CRM (Salesforce)
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
