Marketing Professional

📌 Core Information

🔹 Job Title: Marketing Professional

🔹 Company: Staff Financial Group

🔹 Location: Marietta, Georgia, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days per week remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content marketing strategies to drive web traffic and brand awareness
• Creating compelling content for various channels to engage target audiences
• Leading and managing the marketing team to deliver a successful content strategy
• Analyzing data to inform marketing strategies and evaluate campaign performance

ASSUMPTION: The role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Create engaging content to attract and retain target audiences across all marketing channels

✅ Develop and implement data-driven marketing strategies to increase web traffic and brand awareness

✅ Manage and lead the marketing team to deliver a successful content strategy

✅ Monitor and analyze web traffic and marketing campaign performance to inform future strategies

✅ Manage content marketing budgets and ensure effective use of resources

✅ Collaborate with cross-functional teams to ensure consistent branding and messaging

ASSUMPTION: The role may require occasional work outside of regular business hours to meet project deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 2-5 years of experience in content strategy, marketing, or a related field

Required Skills:

• Excellent writing and editing skills with a data-driven approach
• Proven experience on various social media platforms
• Strong analytical skills and attention to detail
• Proficiency in Hubspot, SEO, and WordPress
• Excellent communication and leadership skills

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with marketing analytics tools

ASSUMPTION: Candidates with experience in the financial industry may have an advantage, but relevant experience in other industries will also be considered.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (Based on experience and industry standards for the Marietta, GA area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee referral bonus program

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work from home a few days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for the Marietta, GA area and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Staff Financial Group specializes in placing accounting and finance professionals with organizations ranging from public accounting firms to Fortune 500 companies.

Company Size: 11-50 employees. This size allows for a more personal work environment and the opportunity to make a significant impact on the company's growth.

Founded: 2003. Staff Financial Group has over two decades of experience in the staffing and recruiting industry.

Company Description:

• Staff Financial Group is a recognized leader in the industry, with a proven track record of placing highly qualified professionals with organizations of all sizes.
• The company offers temporary, temp-to-hire, and direct hire placement services, as well as project and staff augmentation solutions.
• Staff Financial Group is committed to providing exceptional service to both clients and candidates, with a focus on building long-term relationships.

Company Specialties:

• Atlanta Accounting and Finance Recruiting
• Atlanta Tax Recruiting Firm
• Atlanta Accounting Recruiter
• Atlanta Audit Recruiting Firm
• Atlanta Accounting Temps
• Atlanta Financial Staffing
• Atlanta Finance Recruiter
• Atlanta Financial Recruiting
• ATLANTA ACCOUNTING JOBS
• ATLANTA AUDIT JOBS
• ATLANTA TAX JOBS
• and TAX JOBS ATLANTA

Company Website: http://www.stafffinancial.com

ASSUMPTION: The company's focus on building long-term relationships with clients and candidates may result in a more stable work environment compared to larger, more transient organizations.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of strategic thinking and tactical execution, with the opportunity to grow into a leadership position.

Reporting Structure: The Marketing Professional will report directly to the Director of Marketing and work closely with the marketing team, as well as cross-functional teams.

Work Arrangement: Hybrid. The role requires working on-site in the Marietta office for three days per week and remotely for two days per week.

Growth Opportunities:

• As the company grows, there may be opportunities for the Marketing Professional to take on additional responsibilities or move into a leadership role.
• The Marketing Professional may have the opportunity to work on special projects or initiatives that allow them to gain experience in new areas.
• The company offers training and development opportunities to help employees grow their skills and advance their careers.

ASSUMPTION: The company's focus on long-term relationships and growth may provide opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Hybrid. The role requires working on-site in the Marietta office for three days per week and remotely for two days per week.

Office Location(s): Marietta, Georgia

Geographic Context:

• Marietta is located northwest of Atlanta and is the third-largest city in the metropolitan area.
• The city offers a mix of urban and suburban living, with a variety of housing options and amenities.
• Marietta has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work from home a few days per week

ASSUMPTION: The hybrid work arrangement may provide a better work-life balance compared to a fully on-site or remote work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Director of Marketing
• In-person or video interview with the Director of Marketing and a member of the marketing team
• Final interview with the company's leadership team
• Background check and reference check

Key Assessment Areas:

• Writing and editing skills
• Data analysis and interpretation
• Marketing strategy and planning
• Leadership and team management
• Adaptability and problem-solving

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Provide specific examples of your marketing campaigns and their results.
• Demonstrate your understanding of the company and its industry by researching Staff Financial Group and the staffing and recruiting industry.

ATS Keywords: Content creation, data analysis, marketing strategy, team management, Hubspot, SEO, WordPress

ASSUMPTION: The interview process may take longer than usual due to the company's focus on finding the right fit for its team.

🛠️ Tools & Technologies

• Hubspot
• SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
• WordPress
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: The required tools and technologies may change or evolve over time as the company's needs and the marketing landscape change.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Relationships
• Results
• Innovation

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Results-oriented
• Innovative

Self-Assessment Questions:

• Do you thrive in a collaborative work environment?
• Are you comfortable using data to inform your marketing strategies?
• Can you adapt to changing priorities and workloads?
• Do you have a proven track record of achieving results in your marketing campaigns?
• Are you open to trying new tools and technologies to improve your marketing efforts?

ASSUMPTION: The company's focus on relationships and results may require candidates who are comfortable working in a collaborative environment and have a proven track record of achieving results.

⚠️ Potential Challenges

• The role may require working outside of regular business hours to meet project deadlines.
• The company's focus on long-term relationships may result in a slower-paced work environment compared to larger, more fast-paced organizations.
• The role may require occasional travel to attend industry events or meet with clients.
• The company's focus on expertise and results may require candidates who are highly skilled and motivated.

ASSUMPTION: The potential challenges of this role may be offset by the company's focus on relationships, growth, and professional development.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Coordinator position, but with a greater emphasis on data analysis and team management.
• The role may require more strategic thinking and less day-to-day tactical execution compared to a Marketing Specialist or Marketing Assistant position.
• The role may offer more opportunities for career advancement and professional development compared to entry-level marketing positions.

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's needs and the candidate's qualifications.

📝 Sample Projects

• Developing and executing a content marketing strategy to increase web traffic and brand awareness for a new product launch
• Analyzing web traffic data to identify trends and opportunities for improvement in the company's marketing efforts
• Managing a team of marketing professionals to deliver a successful content marketing campaign for an upcoming industry event

ASSUMPTION: The specific projects and responsibilities of this role may vary depending on the company's needs and the candidate's qualifications.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how does this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to data analysis and how does it inform marketing strategies?
• How does the company measure the success of its marketing campaigns and what key performance indicators (KPIs) does it track?
• What is the company's culture like, and how does it support a collaborative and innovative work environment?

ASSUMPTION: The specific questions to ask during the interview may vary depending on the candidate's interests and the company's needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare specific examples of your marketing campaigns and their results.
• Research Staff Financial Group and the staffing and recruiting industry to demonstrate your understanding of the company and its industry.
• Follow up with the company one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.