Marketing Professional

📌 Core Information

🔹 Job Title: Marketing Professional

🔹 Company: Staff Financial Group

🔹 Location: Marietta, Georgia, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content marketing strategies to drive brand awareness and web traffic
• Creating compelling content for various channels and platforms
• Leading and managing a marketing team to deliver captivating content strategies
• Managing content marketing budgets and evaluating web traffic to report on marketing activity results

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Create engaging content to attract target audiences across all channels

✅ Analyze data to inform content strategy and marketing campaigns

✅ Lead and manage the marketing team to deliver effective content strategies

✅ Manage content marketing budgets and track web traffic to evaluate campaign performance

✅ Design and produce stimulating marketing strategies to promote content effectively

✅ Evaluate web traffic and report on marketing activity results to inform future campaigns

ASSUMPTION: This role requires strong project management skills to coordinate marketing efforts and ensure timely delivery of content.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 2-5 years of experience in content strategy, marketing, or a related field

Required Skills:

• Excellent writing and editing skills with a data-driven analytical view
• Proven experience on various social media platforms
• Creative ideas and strong communication skills
• Extreme attention to detail
• Proficiency in Hubspot, SEO, and Wordpress

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with marketing analytics tools

ASSUMPTION: Candidates with experience in the financial industry may have an advantage, but strong transferable skills from other industries will also be considered.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Marketing Professional with 2-5 years of experience in the Atlanta area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Professional development opportunities

Working Hours: Full-time, Monday-Friday, 8:30am-5:30pm (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, specifically focused on accounting and finance roles

Company Size: 11-50 employees, which means a mid-sized company structure with opportunities for growth and impact

Founded: 2003, with over two decades of experience in the industry

Company Description:

• Staff Financial Group is a recognized leader in the industry, with a proven track record of placing highly qualified professionals with organizations ranging from Public Accounting, Privately Held, Pre-IPO, and FORTUNE 500 companies
• The company specializes in placing temporary and permanent accounting and finance professionals, as well as providing temporary staffing solutions
• Staff Financial Group is headquartered in Atlanta, with additional offices in Dallas, Charlotte, Nashville, Orlando, Greenville, and Houston

Company Specialties:

• Atlanta Accounting and Finance Recruiting
• Atlanta Tax Recruiting Firm
• Atlanta Accounting Recruiter
• Atlanta Audit Recruiting Firm
• Atlanta Accounting Temps
• Atlanta Financial Staffing
• Atlanta Finance Recruiter
• Atlanta Financial Recruiting
• ATLANTA ACCOUNTING JOBS
• ATLANTA AUDIT JOBS
• ATLANTA TAX JOBS
• and TAX JOBS ATLANTA

Company Website: http://www.stafffinancial.com

ASSUMPTION: Staff Financial Group's focus on the accounting and finance industry may require candidates to have some understanding of these fields, but strong transferable skills from other industries will also be considered.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing team

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior marketing team members

Work Arrangement: Hybrid, with 2 days of remote work per week

Growth Opportunities:

• Potential to advance to a Marketing Manager or Director role as the team grows
• Opportunities to expand skills and knowledge in content marketing, SEO, and marketing automation
• Chance to work on diverse projects and campaigns across various industries and platforms

ASSUMPTION: This role offers a good balance of creative and analytical work, with opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Hybrid, with a physical office in Marietta, Georgia

Office Location(s): Marietta, Georgia

Geographic Context:

• Marietta is located northwest of Atlanta and offers a mix of urban and suburban living
• The area has a humid subtropical climate, with mild winters and hot, humid summers
• Marietta is home to various attractions, including the Marietta Museum of History, Six Flags Over Georgia, and the Georgia Aquarium

Work Schedule: Full-time, Monday-Friday, 8:30am-5:30pm (with flexibility for hybrid work arrangement)

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Marketing Director to discuss the role, responsibilities, and expectations
• Skills assessment or case study to evaluate problem-solving and analytical skills
• Final interview with key stakeholders to discuss the role's fit within the organization

Key Assessment Areas:

• Creativity and innovation in content marketing strategies
• Analytical skills and data-driven decision making
• Project management and team leadership skills
• Adaptability and willingness to learn new tools and platforms

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include specific examples of your content marketing successes and the results they drove
• Demonstrate your understanding of the financial industry and how your skills can be applied to this role

ATS Keywords: Content Marketing, Marketing Strategy, Data Analysis, Team Leadership, Budget Management, Web Traffic, Marketing Campaigns, Content Creation, Social Media, SEO, Wordpress, Hubspot

ASSUMPTION: The application process may vary depending on the candidate's qualifications and the company's current hiring needs.

🛠️ Tools & Technologies

• Hubspot
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Wordpress
• Social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram)
• Marketing automation tools (e.g., Marketo, Pardot, Hubspot)
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The required tools and technologies may change or evolve over time as the company adopts new platforms and solutions.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Relationships
• Results
• Innovation

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to feedback
• Results-focused and goal-oriented

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in content marketing?
• Can you describe a time when you had to analyze data to inform a marketing strategy, and what was the outcome?
• How do you approach working with a team to deliver a successful marketing campaign?

ASSUMPTION: Staff Financial Group values candidates who are passionate about their work, committed to continuous learning, and dedicated to delivering results.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously
• Adapting to changes in marketing strategies and priorities
• Working with a diverse range of clients and industries
• Keeping up with the latest trends and best practices in content marketing

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Manager or Specialist, but with a greater emphasis on data analysis and team leadership
• In the financial industry, this role may require a stronger understanding of financial products and services than in other industries
• Career paths for this role may include advancement to a Marketing Manager or Director position, or transition to a more specialized marketing role, such as SEO or marketing automation

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's size, industry, and marketing team structure.

📝 Sample Projects

• Developing and executing a content marketing strategy for a new financial product launch
• Analyzing web traffic data to identify trends and optimize marketing campaigns
• Managing a team to create and distribute a series of blog posts and social media content for a client's rebranding campaign

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be representative of the specific projects a candidate will work on.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?
• How does the company approach collaboration and communication within the marketing team and with other departments?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the interview by researching the company, the industry, and the specific requirements of the role
• Follow up with a thank-you note after the interview to express your appreciation for the opportunity to discuss the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.