Marketing Professional

📌 Core Information

🔹 Job Title: Marketing Professional

🔹 Company: Staff Financial Group

🔹 Location: Marietta, Georgia, United States

🔹 Job Type: Full-Time, Hybrid (3 office days per week)

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (ability to work from home a few days a week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content marketing strategies to drive web traffic and brand awareness
• Creating engaging content for various channels and platforms
• Leading the marketing team to deliver compelling content strategies
• Managing content marketing budgets and evaluating web traffic to report on marketing activity results

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making. The hybrid work arrangement offers flexibility while maintaining a collaborative office environment.

📋 Key Responsibilities

✅ Create compelling content to engage target audiences through all channels

✅ Analyze data to create captivating marketing strategies

✅ Lead the marketing team to deliver a compelling content strategy

✅ Manage content marketing budgets as required by leadership

✅ Design and produce stimulating marketing strategies to effectively promote content

✅ Deliver expert brand awareness by evaluating web traffic and reporting on the results of marketing activity to create future campaigns

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and team management. Success depends on strong analytical skills, creativity, and effective communication.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 2-5 years of experience in content strategy or a related field

Required Skills:

• Superb writing and editing skills with a data-driven and highly analytical view
• Proven experience on various social media platforms
• Creative ideas and superb communication skills
• Extreme attention to detail
• Proficiency in Hubspot, SEO, and Wordpress

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with marketing analytics tools (e.g., Google Analytics)

ASSUMPTION: Candidates with experience in content marketing, SEO, and social media management will be well-suited for this role. Familiarity with marketing automation and analytics tools is a plus.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities

Working Hours: Full-time, Monday - Friday, 8:30 AM - 5:30 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Professional with 2-5 years of experience in the Atlanta area.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Staff Financial Group specializes in placing accounting and finance professionals with organizations ranging from public accounting to Fortune 500 companies.

Company Size: 11-50 employees. This size allows for a close-knit team environment with opportunities for growth and impact.

Founded: 2003. Staff Financial Group has over two decades of experience in the staffing and recruiting industry.

Company Description:

• Headquartered in Atlanta, with additional offices in Dallas, Charlotte, Nashville, Orlando, Greenville, and Houston
• Recognized leader in the industry with a proven track record of placing highly qualified professionals
• Offers temporary, temp-to-hire, direct hire, and project/staff augmentation services

Company Specialties:

• Atlanta Accounting and Finance Recruiting
• Atlanta Tax Recruiting Firm
• Atlanta Accounting Temps
• Atlanta Financial Staffing
• Atlanta Finance Recruiter
• Atlanta Financial Recruiting

Company Website: http://www.stafffinancial.com

ASSUMPTION: Staff Financial Group's focus on specialized financial recruiting provides a unique opportunity for marketing professionals to work in a niche industry with a strong reputation.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of strategic planning, creative content development, and team management, making it suitable for a mid-career professional.

Reporting Structure: The Marketing Professional will report directly to the Marketing Manager and work closely with the marketing team to deliver compelling content strategies.

Work Arrangement: Hybrid (3 office days per week). This arrangement offers flexibility while maintaining a collaborative office environment.

Growth Opportunities:

• Advancement to a senior marketing role within the company
• Expanding the company's marketing efforts into new areas or industries
• Developing and implementing innovative marketing strategies to drive business growth

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to make a significant impact on the organization's marketing efforts.

🌍 Location & Work Environment

Office Type: Hybrid. The office is located in Marietta, Georgia, with the option to work from home a few days a week.

Office Location(s): 2275 Roswell Road, Suite 350, Marietta, GA 30062

Geographic Context:

• Marietta is located northwest of Atlanta, offering a suburban environment with easy access to the city
• The office is situated in a professional park with nearby amenities and restaurants
• The area offers a mix of urban and outdoor activities, with numerous parks, trails, and cultural attractions

Work Schedule: Full-time, Monday - Friday, 8:30 AM - 5:30 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The hybrid work environment offers a balance between collaboration and flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the Marketing Manager
• In-person or virtual interview with the Marketing Manager and a member of the marketing team
• Final interview with the company's leadership team

Key Assessment Areas:

• Writing and editing skills
• Data analysis and strategic thinking
• Creativity and innovation
• Communication and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your content creation and marketing strategies in your application materials
• Demonstrate your understanding of the company and its industry in your interview

ATS Keywords: Content creation, data analysis, marketing strategy, team management, web traffic, brand awareness, writing, editing, social media, attention to detail, Hubspot, SEO, Wordpress

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.

🛠️ Tools & Technologies

• Hubspot (CRM and marketing automation)
• Wordpress (content management system)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Marketing analytics tools (e.g., Google Analytics)

ASSUMPTION: Familiarity with these tools and technologies is not required but would be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Service
• Relationships
• Innovation

Work Style:

• Collaborative
• Data-driven
• Creative
• Adaptable

Self-Assessment Questions:

• Do you thrive in a collaborative environment and enjoy working with a team to achieve common goals?
• Are you comfortable using data to inform your marketing strategies and make data-driven decisions?
• Do you have a creative mindset and enjoy developing innovative marketing campaigns?

ASSUMPTION: Staff Financial Group values a strong work ethic, collaboration, and a commitment to excellence. Candidates who align with these values and work styles will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to changes in marketing strategies and priorities
• Working in a fast-paced, dynamic environment
• Balancing creative and analytical aspects of the role

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses on content marketing and brand awareness, rather than lead generation or sales enablement
• In the staffing and recruiting industry, marketing professionals may have more specialized responsibilities, such as targeting specific niches or verticals
• Career paths for marketing professionals in this industry may include advancing to a senior marketing role, expanding marketing efforts into new areas, or transitioning into a sales or business development role

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, making it an attractive choice for candidates interested in content marketing and the staffing and recruiting industry.

📝 Sample Projects

• Developing and executing a content marketing strategy to increase web traffic by 20% within the first six months
• Creating and managing a social media campaign to raise brand awareness and engagement by 15% within three months
• Analyzing web traffic data to identify trends and optimize content marketing efforts

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the work they will be expected to perform.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role address them?
• How does the marketing team collaborate with other departments, such as sales or business development?
• What opportunities are there for professional development and growth within the company?
• How does the company measure the success of its marketing efforts, and how will my performance be evaluated?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your content creation and marketing strategies to discuss in your interview
• Research the company and its industry to demonstrate your understanding and enthusiasm for the position
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.