Marketing & Professional Education Analyst

📌 Core Information 🔹 Job Title: Marketing & Professional Education Analyst 🔹 Company: Abbott 🔹 Location: Medellín, Antioquia, Colombia 🔹 Job Type: Full-Time 🔹 Category: Marketing & Sales 🔹 Date Posted: April 4, 2025 🔹 Experience Level: Mid-Level (2-5 years) 🚀 Job Overview Key aspects of this role include: - Supporting the marketing & professional education team in strategy execution - Coordinating events and managing promotional materials - Conducting market analysis and ensuring campaign implementation - Ensuring compliance with administrative processes

ASSUMPTION: This role requires a balance of strategic thinking, operational execution, and analytical skills to succeed.

📋 Key Responsibilities ✅ Provide support to the marketing & professional education team in strategy execution ✅ Coordinate events and manage promotional materials ✅ Conduct market analysis and ensure campaign implementation ✅ Ensure compliance with administrative processes ✅ Collaborate with cross-functional teams to achieve marketing objectives

ASSUMPTION: This role may require occasional travel to attend events or meet with stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in business, biomedical engineering, marketing, or a related field

Experience: Related work experience

Required Skills:

• Strong communication and presentation skills
• Proficiency in data analysis and market research
• Ability to manage complex projects and meet deadlines
• Fluency in Spanish and English

Preferred Skills:

• Experience in medical products or services
• Experience in developing and executing product launches and educational programs
• Experience in procurement processes and budget management

ASSUMPTION: While not explicitly stated, having experience with CRM systems and marketing automation tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The base pay for this position is N/A. In specific locations, the pay range may vary from the range posted.

Benefits:

• Career development opportunities with an international company
• Recognition as a great place to work in dozens of countries and named one of the most admired companies in the world by Fortune
• Recognition as a best place to work for diversity, working mothers, female executives, and scientists

Working Hours: Standard, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the region. Abbott is known for offering competitive compensation packages.

📌 Applicant Insights 🔍 Company Context

Industry: Abbott operates in the healthcare industry, focusing on medical devices, diagnostics, nutritional products, and branded generic pharmaceuticals.

Company Size: Abbott is a large corporation with over 100,000 employees worldwide.

Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader.

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life
• The company's portfolio spans diagnostics, medical devices, nutritional products, and branded generic pharmaceuticals
• Abbott serves people in more than 160 countries and has a strong commitment to diversity and inclusion

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Abbott's focus on diversity and inclusion creates an environment where employees can thrive and grow.

📊 Role Analysis

Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in marketing, business, or a related field.

Reporting Structure: The Marketing & Professional Education Analyst will report directly to the Marketing & Professional Education Manager.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or events.

Growth Opportunities:

• Abbott offers career development opportunities and encourages internal mobility
• This role provides exposure to various aspects of marketing, allowing for skill development and growth
• Potential career paths include advancing to a marketing manager or specialist role within the Neuromodulation Division or other Abbott business units

ASSUMPTION: Abbott's large size and diverse business units provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Abbott's Medellín office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Colombia > Medellín : Cra 25 A N 1-31 piso 18 - oficinas 1801-1811 Parque Empresarial

Geographic Context:

• Medellín is the second-largest city in Colombia and is known for its vibrant culture, nightlife, and culinary scene
• The city offers a high quality of life, with affordable living costs compared to other major cities in the region
• Medellín has a tropical climate, with warm temperatures year-round

Work Schedule: Standard office hours, with flexibility for occasional remote work or event attendance

ASSUMPTION: The work environment at Abbott's Medellín office is collaborative, inclusive, and focused on employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director

Key Assessment Areas:

• Communication and presentation skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with Abbott's values
• Marketing and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your market analysis and campaign implementation work
• Demonstrate your understanding of Abbott's business and the Neuromodulation Division during the interview

ATS Keywords: Marketing, Professional Education, Event Coordination, Market Analysis, Campaign Implementation, Administrative Processes, Abbott, Neuromodulation

ASSUMPTION: Abbott's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: The specific tools and technologies used may vary depending on the marketing campaigns and projects assigned to the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Performance
• Collaboration
• Integrity
• Quality

Work Style:

• Abbott values a collaborative and inclusive work environment
• The company encourages employees to take initiative, be accountable, and work together to achieve common goals
• Abbott fosters a culture of continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you comfortable working on multiple projects simultaneously and managing your time effectively?
• Do you have a strong commitment to quality and attention to detail?

ASSUMPTION: Abbott's company culture is focused on innovation, performance, and collaboration, with a strong emphasis on employee development and growth.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Occasional travel requirements for events or meetings
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to changes in marketing strategies or priorities

ASSUMPTION: These challenges can be overcome by strong organizational skills, effective time management, and a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• Marketing Coordinator: Focuses more on event planning and coordination, with less emphasis on market analysis and campaign implementation
• Market Research Analyst: Primarily focused on data analysis and market research, with less involvement in campaign implementation and event coordination
• Marketing Manager: Oversees marketing strategies and teams, with more responsibility for overall marketing objectives and less focus on day-to-day tasks

ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, providing an opportunity to develop skills in both areas.

📝 Sample Projects

• Conducting market research and analysis to identify trends and opportunities in the Neuromodulation Division
• Developing and executing marketing campaigns to promote Abbott's neuromodulation products and services
• Coordinating events and professional education activities to engage healthcare professionals and patients

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the needs of the business.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role support the overall marketing objectives of the Neuromodulation Division?
• What opportunities are there for professional development and growth within the marketing team?
• How does Abbott support work-life balance for its employees?
• What is the typical career path for someone in this role?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company and the team.

📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare examples of your market analysis and campaign implementation work - Research Abbott's business and the Neuromodulation Division to demonstrate your understanding during the interview - Follow up with the hiring manager after your interview to express your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.