Marketing Professional – Lead Public Relations

📌 Core Information

🔹 Job Title: Marketing Professional – Lead Public Relations

🔹 Company: Jefferson Health Plans

🔹 Location: Philadelphia, Pennsylvania, United States

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: August 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive public relations strategies and campaigns.
• Supervising media relations and internal communications staff.
• Building and maintaining strong relationships with key stakeholders.
• Writing and distributing press releases, media advisories, and other public-facing materials.
• Proactively identifying media opportunities and pitching stories to relevant outlets.
• Monitoring media coverage and analyzing results.
• Supporting issues management and crisis communication.
• Collaborating with internal communications, social media, and marketing teams.
• Staying up-to-date with industry trends and competitor activities.
• Developing and maintaining media lists and expert resource databases.
• Working with corporate communications to develop university-focused internal communications initiatives.
• Measuring and evaluating the effectiveness of PR campaigns using appropriate metrics.
• Supporting photography and event coverage.
• Writing speaking points for spokespeople for special events.

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and communication skills to manage a team and execute comprehensive PR campaigns in a complex, matrixed organization.

📋 Key Responsibilities

✅ Develop and execute comprehensive public relations strategies and campaigns aligned with the university's goals.

✅ Supervise media relations and internal communications staff while building relationships with key stakeholders.

✅ Write and distribute press releases, media advisories, and other public-facing materials.

✅ Proactively identify media opportunities and pitch stories to relevant outlets.

✅ Monitor media coverage and analyze results, providing regular reports and insights.

✅ Support issues management and crisis communication related to the university.

✅ Collaborate with internal communications, social media, and marketing teams to ensure consistent messaging and integrated campaigns.

✅ Stay up-to-date with industry trends, media landscape changes, and competitor activities.

✅ Develop and maintain media lists and expert resource databases.

✅ Work with corporate communications to develop university-focused internal communications initiatives.

✅ Measure and evaluate the effectiveness of PR campaigns using appropriate metrics.

✅ Support photography and event coverage.

✅ Write speaking points for spokespeople for special events.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Strategic Communications, Journalism, Public Relations, or a related field (Master’s preferred).

Experience: 8+ years of communications and supervisory experience, with a preference for higher education experience.

Required Skills:

• Proven success securing positive media coverage in healthcare, academia, or insurance sectors.
• Exceptional communication, facilitation, and influence skills.
• Strong leadership and project management skills.
• Ability to build and maintain strong relationships with key stakeholders.
• Proven ability to manage projects in a complex, matrixed organization.
• Familiarity with media monitoring tools and analytics.
• Strong writing and editing skills.

Preferred Skills:

• Experience with crisis communication and issues management.
• Familiarity with higher education or healthcare industry trends.
• Bilingual or multilingual skills.

ASSUMPTION: Given the role's requirements, candidates should have a strong track record in media relations, strategic planning, and team leadership in a related field.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a similar role in the Philadelphia area)

Benefits:

• Competitive pay
• Health benefits
• Retirement benefits
• Life insurance
• Disability insurance
• Paid time off
• Educational benefits
• Financial and mental health resources

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range and benefits package are competitive for the Philadelphia area and reflect the high level of responsibility and experience required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance Carriers

Company Size: 501-1,000 employees

Founded: 1984

Company Description:

• Jefferson Health Plans is a not-for-profit managed health care organization providing a broad range of health coverage options in Pennsylvania and New Jersey for more than 35 years.
• It is a subsidiary of Jefferson Health, a nationally ranked health care system and academic medical center based in Philadelphia.
• The company offers individual and family plans, Medicare, Medicaid, CHIP, and other health insurance products.

Company Specialties:

• Managed Care Organization
• Medicare
• Medicaid
• CHIP
• Individual and Family Plans
• and Health Insurance

Company Website: jeffersonhealthplans.com

ASSUMPTION: Jefferson Health Plans is a well-established organization with a strong reputation in the health insurance industry, offering a wide range of health coverage options to meet the changing needs of its members.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and leadership opportunities.

Reporting Structure: This role reports directly to the Senior Vice President of Marketing and Communications at Jefferson Health.

Work Arrangement: On-site, full-time position with the possibility of occasional remote work for specific projects or events.

Growth Opportunities:

• Potential to advance to a director or vice president role within the marketing and communications department.
• Opportunities to lead special projects and initiatives, expanding skills and impact.
• Possibility to transition into a corporate communications or strategic communications role within the broader Jefferson Health system.

ASSUMPTION: This role offers significant growth potential within the marketing and communications department and the broader Jefferson Health system, given the organization's size and diverse range of services.

🌍 Location & Work Environment

Office Type: Modern, professional office environment in the heart of Philadelphia, with easy access to public transportation and nearby amenities.

Office Location(s): 1101 Market Street, Philadelphia, Pennsylvania, United States

Geographic Context:

• Philadelphia is the sixth-most populous city in the United States, with a diverse population and rich cultural scene.
• The city is known for its historic sites, museums, and vibrant neighborhoods, offering a high quality of life for residents and visitors alike.
• Philadelphia is home to several major universities and healthcare institutions, providing ample opportunities for professional growth and networking.

Work Schedule: Standard full-time work hours, with occasional flexibility for event coverage or project deadlines.

ASSUMPTION: The Philadelphia office location offers a dynamic and engaging work environment, with easy access to cultural attractions, dining options, and transportation networks.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video screening with the hiring manager.
• In-person or virtual interview with the hiring panel, including representatives from marketing, communications, and human resources.
• Final round interview with the senior vice president of marketing and communications.
• Background check and reference check.

Key Assessment Areas:

• Communication skills, both written and verbal.
• Strategic thinking and problem-solving abilities.
• Leadership and team management skills.
• Cultural fit and alignment with Jefferson Health's mission and values.
• Industry-specific knowledge and experience.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare for behavioral interview questions that focus on your communication, leadership, and problem-solving skills.
• Research Jefferson Health and Jefferson Health Plans to demonstrate your understanding of the organization and its mission.
• Prepare questions to ask the interview panel about the role, team dynamics, and the organization's culture.

ATS Keywords: Public Relations, Media Relations, Strategic Communications, Crisis Communications, Team Leadership, Project Management, Media Monitoring, Press Release Writing, Stakeholder Relations, Higher Education, Healthcare, Insurance

ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication, leadership, and strategic thinking skills, as well as their cultural fit with the organization.

🛠️ Tools & Technologies

• Media monitoring and analytics tools (e.g., Mention, Brand24, Critical Mention)
• Project management software (e.g., Asana, Trello, Microsoft Project)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• CMS and website management platforms (e.g., WordPress, Drupal, Adobe Experience Manager)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing and communications industry and can be learned or mastered with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Collaboration and teamwork
• Excellence and continuous improvement
• Innovation and adaptability
• Integrity and ethical behavior

Work Style:

• Dynamic and fast-paced environment
• Strong focus on teamwork and collaboration
• Data-driven decision-making
• Continuous learning and professional development
• Adaptability and flexibility in a changing healthcare landscape

Self-Assessment Questions:

• How do you align with Jefferson Health's patient-centered care approach in your communication strategies?
• Describe your experience working in a dynamic, collaborative environment and how you've contributed to team success.
• How do you stay up-to-date with industry trends and adapt your strategies accordingly?
• Can you provide an example of a time when you demonstrated strong ethical behavior in a challenging situation?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with Jefferson Health's values and work style, with a focus on patient-centered care, collaboration, and adaptability in a dynamic healthcare environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment.
• Balancing the needs of various stakeholders, including internal teams, external partners, and media outlets.
• Adapting to changes in the media landscape and industry trends.
• Addressing sensitive or controversial issues in a crisis communication situation.
• Working with limited resources or tight deadlines for specific projects or events.

ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills to succeed in a dynamic, matrixed organization.

📈 Similar Roles Comparison

• This role is similar to a Director of Public Relations or a Vice President of Communications in a larger organization, with a broader scope of responsibilities and leadership opportunities.
• In comparison to related roles in the higher education or healthcare industries, this position requires a strong understanding of media relations, strategic communications, and crisis communication strategies specific to these sectors.
• Career path comparison: This role can serve as a stepping stone to a senior-level or executive position within the marketing and communications department or the broader Jefferson Health system.

ASSUMPTION: This role offers a unique opportunity to gain valuable experience in media relations, strategic communications, and crisis communication within the higher education and healthcare industries, with potential for career growth and advancement.

📝 Sample Projects

• Developing and executing a comprehensive media relations strategy for a major university initiative or event.
• Managing a crisis communication response to a high-profile issue or incident, ensuring accurate and timely information is disseminated to key stakeholders.
• Collaborating with internal communications and marketing teams to create integrated campaigns that align with the university's overall goals and objectives.

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic, collaborative nature of the role, requiring strong communication, leadership, and project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing and communications department?
• How does this role collaborate with other departments, such as internal communications, social media, and marketing?
• What are the most significant challenges facing the university's public relations efforts, and how can this role address them?
• How does the organization support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: Asking these questions will help you better understand the role's dynamics, expectations, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jeffersonhealth.wd5.myworkdayjobs.com/ThomasJeffersonExternal/job/Philadelphia-PA/Marketing-Professional---Lead---Public-Relations_REQ-0011957-1
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your communication, leadership, and strategic thinking abilities.
• Prepare for behavioral interview questions that focus on your communication, leadership, and problem-solving skills, as well as your cultural fit with the organization.
• Research Jefferson Health and Jefferson Health Plans to demonstrate your understanding of the organization and its mission.
• Prepare questions to ask the interview panel about the role, team dynamics, and the organization's culture.
• Follow up with the hiring manager or human resources representative one week after your interview to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.