Marketing Professional - Marietta, GA (Hybrid)

📌 Core Information

🔹 Job Title: Marketing Professional - Marietta, GA (Hybrid)

🔹 Company: Staff Financial Group

🔹 Location: Marietta, GA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Marietta office with remote options)

🚀 Job Overview

Key aspects of this role include:

• Driving brand awareness through engaging content creation and promotion
• Leading a marketing team to execute a compelling content strategy
• Managing content marketing budgets and tracking web traffic
• Collaborating with cross-functional teams to achieve business objectives

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making and effective team leadership.

📋 Key Responsibilities

✅ Craft captivating content to engage target audiences across various channels

✅ Develop and execute an effective marketing plan for the business

✅ Lead the marketing team to execute a compelling content strategy

✅ Oversee and manage content marketing budgets as directed by leadership

✅ Design and execute strategies to promote content effectively

✅ Track web traffic and report on marketing results to optimize future campaigns

ASSUMPTION: The role involves a mix of strategic planning, hands-on content creation, and performance analysis.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 2-5 years of experience in content strategy or related fields

Required Skills:

• Superb writing and editing skills with a data-driven, analytical approach
• Proven experience with social media platforms
• Creative ideas and excellent communication skills
• Extreme attention to detail
• Proficiency with HubSpot, SEO, and WordPress

Preferred Skills:

• Experience with marketing automation tools
• Fluency in a second language

ASSUMPTION: While not explicitly stated, proficiency in marketing analytics tools and familiarity with the local market could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (based on experience and industry standards for the Marietta, GA area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities

Working Hours: Full-time, Monday - Friday, 8:30 AM - 5:30 PM (with flexible remote options)

ASSUMPTION: The salary range is estimated based on industry standards for the Marietta, GA area and the experience level required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees (Small to Medium-Sized Enterprise)

Founded: 2003

Company Description:

• Staff Financial Group is a specialized financial recruiting firm headquartered in Atlanta, GA
• They place highly qualified professionals with organizations ranging from Public Accounting, Privately Held, Pre-IPO, and FORTUNE 500 companies
• Their services include temporary and permanent placement, as well as project/staff augmentation

Company Specialties:

• Atlanta Accounting and Finance Recruiting
• Atlanta Tax Recruiting Firm
• Temporary Accounting and Finance Professionals

Company Website: http://www.stafffinancial.com

ASSUMPTION: Staff Financial Group is a well-established company with a strong presence in the Atlanta area and a focus on financial and accounting roles. However, this role is within their marketing department, which may have a different dynamic and culture.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Hybrid (Marietta office with remote options a few days a week)

Growth Opportunities:

• Potential advancement to a senior marketing role or management position
• Expanding skills and expertise in content marketing and digital strategy
• Gaining experience in leading a team and driving business results

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (Marietta office with remote options)

Office Location(s): Marietta, GA

Geographic Context:

• Marietta is located northwest of Atlanta, offering a suburban environment with easy access to the city
• The area has a lower cost of living compared to downtown Atlanta
• Marietta offers a mix of urban and outdoor activities, with numerous parks, museums, and historic sites

Work Schedule: Full-time, Monday - Friday, 8:30 AM - 5:30 PM (with flexible remote options)

ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, offering flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-person or virtual interview with the Marketing Manager to discuss the role and team dynamics
• Final interview with the Marketing Director or another senior leader to discuss career growth and company culture

Key Assessment Areas:

• Writing and editing skills
• Marketing strategy and planning
• Team leadership and collaboration
• Data analysis and reporting

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include examples of your writing and content creation work, if available
• Prepare questions that demonstrate your understanding of the role and the company

ATS Keywords: Content Marketing, Marketing Strategy, Team Leadership, Budget Management, Web Traffic Analysis, Writing, Editing, Social Media, Communication, Attention to Detail, HubSpot, SEO, WordPress

ASSUMPTION: Staff Financial Group uses an Applicant Tracking System (ATS) to manage their recruitment process, so including relevant keywords in your application materials can help ensure your resume is seen by the hiring manager.

🛠️ Tools & Technologies

• HubSpot
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• WordPress
• Social media platforms (e.g., Facebook, Twitter, LinkedIn)
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing departments.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Customer Focus
• Collaboration
• Innovation

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
• Are you comfortable using data to inform your marketing strategies and make data-driven decisions?
• Do you have strong written communication skills and the ability to create engaging content?

ASSUMPTION: Staff Financial Group values employees who are data-driven, collaborative, and innovative, with a strong focus on customer service and expertise in their respective fields.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and expertise
• Balancing creative and analytical aspects of the role
• Adapting to a hybrid work environment and maintaining productivity
• Keeping up with industry trends and best practices in content marketing

ASSUMPTION: These challenges are common in marketing roles and can be overcome with strong communication, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Content Marketing Manager - This role is similar but may have more strategic responsibilities and less hands-on content creation
• Digital Marketing Specialist - This role may focus more on paid advertising and less on content creation
• Marketing Coordinator - This role may have fewer leadership responsibilities and more administrative tasks

ASSUMPTION: These roles share some similarities with the Marketing Professional role, but each has its unique focus and requirements.

📝 Sample Projects

• Developing and executing a content marketing strategy for a new product launch
• Creating and optimizing blog posts and social media content to improve organic reach
• Analyzing web traffic data to identify trends and optimize marketing campaigns

ASSUMPTION: These sample projects reflect the key responsibilities and required skills for the Marketing Professional role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department in the next year, and how can this role help address them?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional growth and development within the marketing department?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions demonstrate your interest in the role and the company, as well as your commitment to finding the right fit for your career goals and personal values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare questions that demonstrate your understanding of the role and the company
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.