Marketing Professional - Marietta, GA (Hybrid)

📌 Core Information

🔹 Job Title: Marketing Professional - Marietta, GA (Hybrid)

🔹 Company: Staff Financial Group

🔹 Location: Marietta, GA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Marietta office with remote options)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content marketing strategies to drive brand awareness
• Creating engaging content across various channels to captivate target audiences
• Leading a marketing team to execute a compelling content strategy
• Managing content marketing budgets and tracking web traffic for analysis
• Collaborating with cross-functional teams to ensure consistent messaging and branding

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Content Creation: Craft captivating content to engage target audiences across various channels

✅ Marketing Strategy: Leverage data to develop an effective marketing plan for the business

✅ Team Leadership: Lead the marketing team to execute a compelling content strategy

✅ Budget Management: Oversee and manage content marketing budgets as directed by leadership

✅ Web Expertise: Design and execute strategies to promote content effectively

✅ Web Traffic & Analysis: Track web traffic and report on marketing results to optimize future campaigns

ASSUMPTION: This role requires a high level of organization and project management skills to balance multiple responsibilities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 2-5 years of experience in content strategy or related fields

Required Skills:

• Superb writing and editing skills with a data-driven, analytical approach
• Proven experience with social media platforms
• Creative ideas & excellent communication skills
• Extreme attention to detail
• Proficiency with HubSpot, SEO, and WordPress

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with A/B testing and conversion rate optimization

ASSUMPTION: Candidates with experience in B2B marketing may find this role particularly suitable.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (based on experience and industry standards for the Marietta, GA area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements

Working Hours: Full-time, Monday - Friday, 8:30 AM - 5:30 PM (with flexible remote options)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees (Small to mid-sized, offering a close-knit work environment with opportunities for growth)

Founded: 2003 (With over two decades of experience, the company has established roots in the industry)

Company Description:

• Staff Financial Group specializes in placing highly qualified accounting and finance professionals with organizations ranging from public accounting, privately held, pre-IPO, and Fortune 500 companies
• The company offers temporary, temp-to-hire, direct hire, and project/staff augmentation services
• Staff Financial Group is headquartered in Atlanta, with additional offices in Dallas, Charlotte, Nashville, Orlando, Greenville, and Houston

Company Specialties:

• Atlanta Accounting and Finance Recruiting
• Atlanta Tax Recruiting Firm
• Atlanta Accounting Temps
• Atlanta Financial Staffing
• Atlanta Finance Recruiter
• Atlanta Financial Recruiting

Company Website: http://www.stafffinancial.com

ASSUMPTION: As a specialized recruiting firm, Staff Financial Group offers unique insights into the job market and potential career growth opportunities for its employees.

📊 Role Analysis

Career Level: Mid-level (With room for growth and development within the marketing team and the broader organization)

Reporting Structure: This role reports directly to the Marketing Manager and may oversee junior marketing team members

Work Arrangement: Hybrid (With a balance of on-site work at the Marietta office and remote work options)

Growth Opportunities:

• Potential advancement to a senior marketing role or management position within the marketing department
• Opportunities to expand skills and expertise in content marketing, digital marketing, or other related fields
• Possibility to work on high-impact projects and campaigns that drive business growth and success

ASSUMPTION: This role offers a blend of creative and analytical responsibilities, providing a well-rounded experience for the right candidate.

🌍 Location & Work Environment

Office Type: Hybrid (With a physical office in Marietta, GA, and remote work options)

Office Location(s): Marietta, GA

Geographic Context:

• Marietta is located northwest of Atlanta, offering a suburban atmosphere with easy access to urban amenities
• The area is known for its historic homes, museums, and parks, providing a pleasant work-life balance
• Marietta is home to a diverse range of industries, including manufacturing, healthcare, and technology

Work Schedule: Full-time, Monday - Friday, 8:30 AM - 5:30 PM (with flexible remote options)

ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance for employees, while still fostering a collaborative office environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Marketing Manager to discuss the role, responsibilities, and expectations
• Skills assessment or case study to evaluate content creation and strategic thinking abilities
• Final interview with the hiring manager or a panel of team members to discuss fit and answer any remaining questions

Key Assessment Areas:

• Writing and editing skills
• Content creation and strategy development
• Data analysis and interpretation
• Team leadership and collaboration

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Include examples of your content creation work and any relevant marketing campaigns or projects
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Content Marketing, Marketing Strategy, Team Leadership, Budget Management, Web Expertise, Web Traffic Analysis, Writing Skills, Editing Skills, Social Media, Creative Ideas, Communication Skills, Attention to Detail, HubSpot, SEO, WordPress

ASSUMPTION: As a smaller company, Staff Financial Group may prioritize cultural fit and adaptability in their hiring process.

🛠️ Tools & Technologies

• HubSpot (for marketing automation and CRM)
• SEO tools (e.g., SEMrush, Ahrefs, or Moz)
• WordPress (for content management)
• Social media platforms (e.g., Hootsuite, Buffer, or Sprout Social)
• Google Analytics (for web traffic analysis)

ASSUMPTION: Familiarity with these tools is preferred, but the company may provide training for the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding ethical standards and maintaining transparency in all interactions
• Expertise: Continuously learning and staying up-to-date with industry trends and best practices
• Collaboration: Working together to achieve common goals and drive success

Work Style:

• Adaptable: Embracing change and adjusting to new situations as needed
• Data-driven: Making informed decisions based on data and analytics
• Creative: Approaching problems with innovative solutions and fresh ideas

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data and using it to inform your marketing strategies?
• Can you adapt to new situations and tools as needed to achieve success?

ASSUMPTION: Staff Financial Group values employees who are adaptable, data-driven, and creative, with a strong sense of integrity and collaboration.

⚠️ Potential Challenges

• Managing multiple responsibilities and deadlines in a fast-paced environment
• Adapting to changes in marketing strategies or priorities as the business evolves
• Balancing on-site work with remote work, requiring strong self-motivation and time management skills
• Working with a diverse range of clients and industries, requiring a broad understanding of marketing principles and best practices

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on content creation and strategy development
• As a specialized recruiting firm, Staff Financial Group offers unique insights into the job market and potential career growth opportunities
• This role may provide opportunities for advancement within the marketing department or the broader organization

ASSUMPTION: Candidates with experience in content marketing or related fields may find this role particularly suitable, offering a blend of creative and analytical responsibilities.

📝 Sample Projects

• Developing and executing a content marketing strategy for a new product launch
• Creating a series of blog posts or articles to establish thought leadership in the industry
• Analyzing web traffic data to identify trends and optimize marketing campaigns
• Managing a team to create and distribute a quarterly newsletter or email campaign

ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• How does this role fit into the broader marketing strategy and organization?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does the company support work-life balance, particularly for employees working in a hybrid arrangement?
• What are the most important priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.