📌 Core Information
🔹 Job Title: Marketing Professional (w/m/d)
🔹 Company: Siemens
🔹 Location: Berlin, Germany
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Entry to Mid-Level
🔹 Remote Status: On-site with 2-3 days remote work
🚀 Job Overview
Key aspects of this role include:
- Providing marketing support for sales units and teams
- Organizing webinars and improving internal communication
- Managing marketing content on platforms like HighSpot
- Creating and deploying marketing materials for customers
ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong communication skills and attention to detail.
📋 Key Responsibilities
✅ Provide marketing support for sales units and teams by creating and deploying marketing materials for customers
✅ Organize webinars, including idea collection, target audience determination, lead allocation, and internal communication
✅ Manage lead routing and ensure their proper handling
✅ Maintain files on the HighSpot system and create HighSpot pages for events like trade shows
✅ Improve internal communication and enhance Siemens' external perception
✅ Plan and prepare events and communicate relevant information
✅ Create and publish references and act as a press contact, initiating press releases
✅ Develop ideas for social media posts and internal communication in collaboration with the Communications department
✅ Create and update presentations, videos, and marketing materials such as flyers, brochures, and posters
✅ Occasionally create and maintain websites and SharePoint pages
ASSUMPTION: This role requires strong organizational skills, multitasking, and the ability to work independently.
🎯 Required Qualifications
Education: A completed degree in Media Studies, Communication, Marketing, or Business
Experience: Initial experience in B2B marketing
Required Skills:
- Strong communication skills
- Structured work approach
- Creative thinking
- Proficient in MS Office tools, especially PowerPoint
- Basic experience with Adobe Creative Cloud (InDesign) and video editing software (e.g., Camtasia)
Preferred Skills:
- Fluency in German and English
ASSUMPTION: While not explicitly stated, proficiency in Adobe Creative Cloud and video editing software is likely expected for creating marketing materials.
💰 Compensation & Benefits
Salary Range: Based on industry standards for entry to mid-level marketing roles in Berlin, the estimated salary range is €35,000 to €50,000 per year.
Benefits:
- Attractive compensation package
- Vergünstigtes ÖPNV-Ticket
- Vergünstigte Angebote auf viele Produkte und Dienstleistungen dank den Siemens Corporate Benefits
- Attraktive Siemens Altersvorsorge
- Zugang zu Aktienplänen für Mitarbeitende
- 30 Tage Urlaub sowie vielfältige, flexible Arbeitszeitmodelle
- 2 bis 3 Tage pro Woche mobiles Arbeiten als globaler Standard
- Entwicklungsprogramme, die nach deinen Wünschen und Ambitionen angepasst werden können
- Vielfältige Gesundheitsangebote
- Die Möglichkeit, ein Sabbatical zu machen
- Standortabhängige Kinderbetreuung, um Familie und Beruf zu vereinen
Working Hours: 40 hours per week with flexible working hours and remote work options
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Siemens is a multinational conglomerate with a strong presence in the electronics and engineering sectors, operating in the fields of electrification, automation, and digitalization.
Company Size: Siemens is a large corporation with over 300,000 employees worldwide, offering a structured and hierarchical work environment.
Founded: Siemens was founded in 1847 by Werner von Siemens and Johann Georg Halske and has since grown into a global leader in its industries.
Company Description:
- Siemens offers a broad range of products, solutions, and services, focusing on innovation and sustainability
- The company operates in various markets, including energy, healthcare, and infrastructure
- Siemens is committed to driving technological progress and contributing to a sustainable future
Company Specialties:
- Electrification, automation, and digitalization
- Energy-efficient and environmentally friendly technologies
- Innovative solutions for various industries, including transportation, manufacturing, and healthcare
Company Website: Siemens.com
ASSUMPTION: Siemens' extensive global presence and diverse business segments offer numerous growth and development opportunities for employees.
📊 Role Analysis
Career Level: This role is an entry to mid-level position, offering opportunities for professional growth and development within the marketing department.
Reporting Structure: The Marketing Professional reports directly to the Marketing Manager or a similar role within the Business Unit Electrification & Automation.
Work Arrangement: This is a hybrid role, with employees working on-site for 2-3 days per week and remotely for the remainder of the time.
Growth Opportunities:
- Progression to senior marketing roles within the department or other business units
- Expanding skills and expertise through Siemens' development programs
- Potential relocation to other Siemens locations worldwide
ASSUMPTION: The structured and hierarchical nature of Siemens offers clear career paths and opportunities for professional growth.
🌍 Location & Work Environment
Office Type: Siemens' Berlin office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): Siemens' Berlin office is located in the heart of the city, offering easy access to public transportation and nearby amenities.
Geographic Context:
- Berlin is the capital and largest city of Germany, with a population of approximately 3.7 million people
- The city is known for its vibrant cultural scene, historical landmarks, and diverse neighborhoods
- Berlin offers a high quality of life, with affordable housing, a wide range of recreational activities, and a thriving nightlife
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexible working hours and remote work options.
ASSUMPTION: Berlin's dynamic and multicultural environment provides a stimulating work environment for marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Siemens careers portal
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Communication skills and ability to work effectively with various stakeholders
- Creativity and problem-solving skills
- Attention to detail and organizational skills
- Familiarity with marketing tools and software
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Siemens' business and the specific needs of the Electrification & Automation business unit
- Showcase your portfolio or examples of your marketing work, if applicable
- Prepare questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Marketing support, B2B marketing, communication skills, structured work approach, creative thinking, MS Office, Adobe Creative Cloud, video editing software
ASSUMPTION: Siemens' application process is competitive, and applicants should highlight their relevant skills and experiences to increase their chances of success.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Cloud (InDesign)
- Video editing software (e.g., Camtasia)
- HighSpot platform
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with these tools and software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Performance
- Responsibility
- Integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Committed to sustainability and social responsibility
Self-Assessment Questions:
- How do you align with Siemens' core values, and how can you contribute to the company's success?
- How comfortable are you working in a large, structured organization, and how do you adapt to change?
- How do you approach creative problem-solving, and can you provide an example of a successful marketing campaign you've worked on?
ASSUMPTION: Siemens values employees who are innovative, results-driven, and committed to the company's mission and values.
⚠️ Potential Challenges
- The dynamic and fast-paced nature of marketing may require working on multiple projects simultaneously
- The role may involve occasional travel to trade shows, events, or other Siemens locations
- The hybrid work arrangement may present challenges in maintaining work-life balance
- The competitive job market in Berlin may result in a high volume of applications, increasing the difficulty of standing out
ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and demonstrate their unique qualifications to succeed in this role.
📈 Similar Roles Comparison
- Compared to related roles in marketing agencies or smaller companies, this role offers a more structured work environment and the opportunity to work on a broader range of projects
- Siemens' global presence provides exposure to international marketing campaigns and the chance to work with diverse teams
- Career progression in Siemens may be more linear and predictable than in smaller, more agile organizations
ASSUMPTION: Applicants should consider their preferences for work environment, company culture, and career growth opportunities when comparing this role to similar positions in other organizations.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch, including market research, target audience identification, and creation of marketing materials
- Organizing a webinar series to educate customers on Siemens' latest innovations in electrification and automation
- Creating and maintaining a HighSpot page for an upcoming trade show, including relevant content, multimedia elements, and lead capture forms
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Electrification & Automation business unit, and how can this role contribute to addressing them?
- How does the Marketing department collaborate with other departments, such as Sales, Product Management, and Communications?
- What opportunities are there for professional development and growth within the Marketing department and Siemens as a whole?
- How does Siemens support work-life balance, especially for employees working in a hybrid arrangement?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or examples of your marketing work, if applicable
- Prepare questions to ask during the interview, demonstrating your interest in the role and the company
- Follow up with the hiring manager or HR department one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
