🔹 Job Title: Marketing Program Lead - FMCG - Maternity Cover
🔹 Company: Mintel
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Temporary
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset and hands-on approach to drive revenue growth and competitive advantage in the FMCG sector.
✅ Analyze market trends and competitive positioning to ensure Mintel's competitive advantage
✅ Develop and execute product/solution marketing strategies that drive revenue growth
✅ Develop and define messaging and positioning that differentiates Mintel in the marketplace
✅ Create content for marketing collateral, working with the wider global Marketing team to deliver on the strategy
✅ Work closely with Product Managers to guide product strategy and roadmap direction
✅ Create go-to-market strategies and commercial propositions for all new FMCG product launches
✅ Manage stakeholder communications
ASSUMPTION: The successful candidate will be expected to balance strategic thinking with tactical execution to achieve marketing objectives.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in product and strategic marketing, with a focus on FMCG businesses
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in FMCG marketing and a proven track record of driving revenue growth will be most competitive for this role.
Salary Range: £70,000 - £90,000 per annum (based on industry standards for a senior marketing role in London)
Benefits:
Working Hours: Full-time, 37.5 hours per week (flexible working arrangements may be available)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in London. The actual salary may vary depending on the candidate's experience and qualifications.
Industry: Mintel is a global market research company, specializing in consumer, product, and media trends. They provide insights to help businesses grow and navigate the competitive landscape.
Company Size: Mintel has 1,001-5,000 employees globally, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Mintel was founded in 1972 and has since grown into a leading market intelligence agency with offices worldwide.
Company Description:
Company Specialties:
Company Website: www.mintel.com
ASSUMPTION: Mintel's focus on market intelligence and consumer trends makes it an attractive employer for marketing professionals seeking to gain insights into global consumer behavior.
Career Level: This role is a senior-level position, reporting directly to the Global Marketing Director.
Reporting Structure: The Marketing Program Lead will work closely with Product Managers and cross-functional teams, collaborating to deliver winning results.
Work Arrangement: This is an on-site, temporary role, providing maternity cover for an unspecified duration.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in a global market research company and potentially secure a permanent position.
Office Type: Mintel's London office is located in the City of London, providing a vibrant and dynamic work environment.
Office Location(s): 4 Playhouse Yard, London, England EC4V 5, GB
Geographic Context:
Work Schedule: The working hours are full-time, with flexible working arrangements potentially available.
ASSUMPTION: The location of Mintel's London office in the City of London provides a stimulating work environment, with easy access to various amenities and transportation links.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: FMCG, market research, strategic marketing, product marketing, competitive analysis, market trends, revenue growth, stakeholder communication
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, market research skills, and ability to work effectively with cross-functional teams.
ASSUMPTION: The successful candidate will be expected to have proficiency in Microsoft Office Suite and market research tools, with a willingness to learn and adapt to new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and possess a strong data-driven mindset will be well-suited to Mintel's company culture.
ASSUMPTION: The successful candidate will need to be adaptable, organized, and able to manage multiple priorities effectively to overcome these potential challenges.
ASSUMPTION: Candidates should consider their long-term career goals and how this role can help them achieve their objectives in the marketing or market research industry.
ASSUMPTION: The successful candidate will be expected to work on a variety of projects, requiring strong project management and stakeholder communication skills.
ASSUMPTION: Candidates should use the interview process to gather information about the company's culture, growth opportunities, and expectations for the role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.