📌 Core Information
🔹 Job Title: Marketing Program Manager
🔹 Company: insightsoftware
🔹 Location: Remote, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading M&A integrations and strategic marketing initiatives
- Managing cross-functional teams and stakeholders
- Developing and executing integration playbooks
- Improving overall team processes and methodologies
ASSUMPTION: This role requires a strong blend of marketing strategy and technical capability, with a focus on M&A integrations and process improvement.
📋 Key Responsibilities
✅ Act as the Marketing lead on mergers and acquisitions (M&A) integrations and other strategic Marketing initiatives
✅ Own Marketing’s responsibilities for M&A projects, including due diligence, value creation plans, budget, vendor contracts, knowledge transfer, process mapping, data migration, and user training
✅ Develop and manage project scopes, timelines, and deliverables, and develop the playbook to improve future project efficiency and alignment
✅ Thoroughly test and validate Marketing data from acquired systems such as Customer Relationship Management (CRM) and Marketing Automation Platform (MAP) through multiple user acceptance testing (UAT) cycles
✅ Drive strategic Marketing initiatives outside of the acquisition scope to improve overall team processes and methodologies
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires exceptional attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 5+ years in marketing, marketing technology, business systems, revenue operations or similar role with preferential experience in M&A, system integrations, operations, platform implementation, or program/project management
Required Skills:
- Proven track record leading strategic, cross-functional initiatives
- Executive presence and experience collaborating with, and presenting to, senior leadership
- Exceptional ability to handle multiple initiatives, prioritize tasks, and meet deadlines
- Strong program/project management skills
Preferred Skills:
- Experience with CRM and MAP systems
- Familiarity with M&A processes and data migration
ASSUMPTION: Candidates with experience in marketing for a rapidly scaling technology/software business may have an advantage.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Program Manager with 5-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on financial reporting solutions
Company Size: 501-1,000 employees, which means a mid-sized company structure with opportunities for growth and collaboration
Founded: 2008, with a history of growth and expansion in the financial reporting software market
Company Description:
- insightsoftware helps businesses achieve greater levels of financial intelligence across their organization
- Offers world-class financial reporting solutions
- Supports a fast-paced, supportive environment that encourages learning and growth
Company Specialties:
- Data Warehousing
- Reporting
- Master Data Management (MDM)
- Business Intelligence
- Data Harmonization
- Analytics
- Corporate Performance Management
- Data Connectivity
- Application Data Management
- Product Information Management
- Unified access to all enterprise data sources
- SAP Automation
- Product Content Management
- eCommerce
- B2B/B2C Commerce
- Multichannel Commerce
- Applications Reporting
- Packaged Analytics
- Operational Reporting
- Business Analytics
- Business Process
- Operations Management
- Excel
- Sharepoint
- and SAP S/4 HANA Central Finance
Company Website: insightsoftware.com
ASSUMPTION: insightsoftware is a growing company with a strong focus on financial reporting solutions, offering opportunities for professional development and growth.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the Marketing department and the company as a whole
Reporting Structure: This role reports directly to the Marketing leadership and collaborates with various cross-functional teams, including Integration Management, Sales Operations, Customer Success, IT/Data, and Marketing
Work Arrangement: Remote OK, with flexibility for remote work and the possibility of on-site collaboration with team members and stakeholders
Growth Opportunities:
- Expanding responsibilities within the Marketing department
- Transitioning to a leadership role within the Marketing team or the company
- Gaining experience in M&A integrations and strategic initiatives
ASSUMPTION: This role offers significant opportunities for growth and development within the Marketing department and the company.
🌍 Location & Work Environment
Office Type: Remote, with the possibility of on-site collaboration with team members and stakeholders
Office Location(s): Multiple locations, including Austin, Texas; Burlington, Massachusetts; Redmond, Washington; Irving, Texas; Vancouver, British Columbia; London, United Kingdom; York, United Kingdom; Gouda, Netherlands; Bengaluru, India; Hyderabad, India; Surat, India; Hilden, Germany; and Malmö, Sweden
Geographic Context:
- Remote work allows for a flexible work environment and the ability to work from various locations
- On-site collaboration opportunities exist for team building, knowledge sharing, and face-to-face meetings
- Access to diverse cultural experiences and perspectives through a global team
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work and the possibility of adjusted hours for on-site collaboration
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations, while on-site collaboration provides opportunities for team building and knowledge sharing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Marketing leadership team
- Final interview with the company's executive team
Key Assessment Areas:
- Marketing strategy and technical capability
- Cross-functional collaboration and stakeholder management
- Attention to detail and process improvement
- Adaptability and quick learning
Application Tips:
- Highlight relevant marketing experience, with a focus on M&A integrations, system integrations, or program/project management
- Tailor your resume to emphasize skills and experiences relevant to the role's responsibilities
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to manage multiple initiatives
- Research insightsoftware's company culture and values to demonstrate your fit within the organization
ATS Keywords: Marketing Program Management, Mergers and Acquisitions, Project Management, Stakeholder Management, Data Migration, Process Mapping, CRM, Marketing Automation, Cross-Functional Collaboration, Value Creation, User Acceptance Testing, Knowledge Transfer, Strategic Initiatives, Attention to Detail, Communication Skills, Adaptability
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials and prepare thoroughly for interviews to demonstrate their fit for the position.
🛠️ Tools & Technologies
- CRM and MAP systems (e.g., Salesforce, Marketo)
- Project management tools (e.g., Asana, Jira, Trello)
- Data migration and integration tools (e.g., Talend, Informatica, Microsoft SQL Server Integration Services)
- Office Suite (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, and candidates should highlight their experience with these tools in their application materials.
👔 Cultural Fit Considerations
Company Values:
- Teamwork
- Results orientation
- A growth mindset
- Disciplined execution
- A winning attitude
Work Style:
- Collaborative and cross-functional
- Focused on strategic initiatives and process improvement
- Adaptable and quick to learn
- Attentive to detail
Self-Assessment Questions:
- How do you approach collaborating with cross-functional teams and stakeholders?
- Can you provide an example of a time when you successfully managed multiple initiatives and prioritized tasks?
- How do you ensure attention to detail in your work, particularly when managing complex projects?
ASSUMPTION: Candidates who demonstrate a strong fit with insightsoftware's company values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple initiatives and prioritizing tasks effectively
- Balancing strategic thinking with tactical execution
- Navigating a fast-paced, dynamic work environment
- Adapting to changes in the company's structure and priorities
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from other marketing program management positions in its focus on M&A integrations and strategic initiatives
- Industry-specific context: The financial reporting software market is competitive and rapidly evolving, requiring candidates to stay up-to-date with industry trends and best practices
- Career path comparison: This role offers opportunities for growth and advancement within the Marketing department and the company as a whole, with potential paths to leadership roles
ASSUMPTION: Candidates should research similar roles and the industry context to better understand the unique aspects of this position and how it fits into their career trajectory.
📝 Sample Projects
- Leading an M&A integration project, including due diligence, value creation planning, vendor contract management, data migration, and user training
- Developing and implementing a process to fast-track marketing campaign generation, improving overall team efficiency and effectiveness
- Managing a strategic marketing initiative to improve overall team processes and methodologies, such as implementing a new CRM or MAP system
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, requiring candidates to demonstrate their ability to manage complex initiatives and drive process improvement.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to M&A integrations and how this role fits into that process?
- How does the Marketing team collaborate with other departments, such as Sales, Customer Success, and IT/Data, to drive strategic initiatives?
- What opportunities are there for professional development and growth within the Marketing department and the company as a whole?
- How does the company support a work-life balance for remote employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience, with a focus on M&A integrations, system integrations, or program/project management
- Prepare a cover letter that demonstrates your fit with insightsoftware's company values and work style
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to manage multiple initiatives
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
