Marketing Program Manager

📌 Core Information

🔹 Job Title: Marketing Program Manager

🔹 Company: Tucows Inc.

🔹 Location: Greater Toronto Area, Canada

🔹 Job Type: Full-Time, Remote OK

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (with onsite meetings upon request)

🚀 Job Overview

Key aspects of this role include:

• Driving new business through data-driven strategies focused on customer acquisition, activation, and retention
• Producing customer nurture programs that generate upsell and cross sell opportunities within the customer base
• Managing the research, planning, execution, and measurement of marketing campaigns
• Collaborating with marketing team members and peers across the business to ensure effective program execution and avoid campaign fatigue

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills to design and execute successful marketing programs. Proficiency in corporate tools such as HubSpot, Asana, Google Analytics, and Google productivity suite is essential.

📋 Key Responsibilities

✅ Driving new business through data-driven strategies focused on customer acquisition, activation, and retention

✅ Producing customer nurture programs that generate upsell and cross sell opportunities within the customer base

✅ Managing the research, planning, execution, and measurement of marketing campaigns, ensuring they resonate with target audiences and drive desired business outcomes

✅ Producing reports and tracking performance against goals and budget

✅ Liaising with product teams on go-to-market strategies and execution

✅ Managing promotional set-up, reseller sign-up, analytics, and reporting for MDF programs with registry partners

✅ Orchestrating program timing to ensure effective execution and avoid campaign fatigue with contacts

✅ Generating reports and analysis of program effectiveness and delivering regular updates to key stakeholders

ASSUMPTION: The role involves a high degree of collaboration with various teams and stakeholders, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 7 years of program management or related function like growth marketing, in either an agency or B2B technology company

Required Skills:

• Minimum 5 years of acquisition planning and go-to-market experience
• Excellent analytical skills that drive insights and performance marketing
• Familiarity with agile marketing and running in two-week sprints
• Excellent communication skills and the ability to manage stakeholder expectations
• Familiarity with HubSpot, including content management and marketing automation
• Ability to lead through influence and work collaboratively in a fast-paced environment

Preferred Skills:

• Experience with ChatGPT or other AI tools for creating program calendars

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on acquisition and customer retention. Experience with marketing automation tools and data analysis is crucial for success in this role.

💰 Compensation & Benefits

Salary Range: $87,100 - $92,000 CAD for Canadian residents. Other countries will differ.

Benefits:

• Fair Compensation
• Generous Benefits

Working Hours: Full-time, with flexible hours and the expectation of attending onsite meetings, functions, and/or events upon request

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Program Manager role in Canada. Benefits may vary depending on the employee's location and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Tucows operates in the IT Services and IT Consulting industry, providing a range of services including domain names, hosted email, reselling, SSL digital certificates, mobile phone service, and internet services.

Company Size: Tucows has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Tucows was founded in 1994, with a history of evolution and growth in the tech industry.

Company Description:

• Tucows is a global start-up that has been working on the Internet since the days when people unironically called it the Information Superhighway.
• The company has evolved from a start-up domain service provider to the world's second-largest domain wholesaler while expanding its business with Ting, an Internet services company partnering with towns and cities to change what customers expect from their Internet Service Provider.
• Tucows has a people-first philosophy rooted in respect, trust, and understanding to encourage freedom, inspire innovation, and promote inclusivity, creating an environment for everyone to thrive.

Company Specialties:

• Domain names
• Hosted email
• Reselling
• SSL digital certificates
• Mobile phone service
• GoMobi
• ccTLDs
• gTLDs
• Internet
• Gigabit
• Fibre
• Registrar
• Hosting services
• And SaaS

Company Website: https://www.tucows.com/

ASSUMPTION: Tucows is a well-established company with a strong presence in the tech industry. Its focus on a people-first philosophy and commitment to keeping the Internet open make it an attractive place to work for individuals who share these values.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience in program management and marketing.

Reporting Structure: The Marketing Program Manager reports directly to the VP, Marketing.

Work Arrangement: This is a remote-friendly role with the expectation of attending onsite meetings, functions, and/or events upon request.

Growth Opportunities:

• As Tucows continues to grow, there may be opportunities for the Marketing Program Manager to take on additional responsibilities or move into a leadership role.
• The company's focus on innovation and continuous improvement may also present opportunities for professional development and skill-building.

ASSUMPTION: The Marketing Program Manager role offers opportunities for growth and development within a dynamic and innovative company. Tucows' commitment to keeping the Internet open and promoting fairness and equality also provides a positive work environment for employees.

🌍 Location & Work Environment

Office Type: Tucows has multiple offices worldwide, with the headquarters located in Toronto, Ontario, Canada.

Office Location(s): Toronto, Ontario M6K 3M1, CA; Bonn, Niebuhrstraße 53113 , DE; Starkville, Mississippi 39759, US; Sandpoint, Idaho 83864, US; Apex, North Caroline 27539, US; Kirkland, Washington 98033, US; Westminster, Maryland 21157, US; Charlottesville, Virginia 22902, US

Geographic Context:

• The Greater Toronto Area is a vibrant and multicultural region with a strong tech industry and a high quality of life.
• Tucows' global presence allows for remote work and collaboration with team members from various locations.
• The company's commitment to keeping the Internet open and promoting fairness and equality extends to its work environment, fostering a diverse and inclusive culture.

Work Schedule: Full-time, with flexible hours and the expectation of attending onsite meetings, functions, and/or events upon request

ASSUMPTION: Tucows' global presence and commitment to a people-first philosophy create a diverse and inclusive work environment that attracts and retains top talent in the tech industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the VP, Marketing

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and execution
• Data analysis and interpretation
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience in B2B marketing, with a focus on acquisition and customer retention
• Demonstrate strong analytical skills and familiarity with marketing automation tools
• Tailor your resume and cover letter to emphasize your fit with Tucows' people-first philosophy and commitment to keeping the Internet open

ATS Keywords: Marketing Program Manager, B2B Marketing, Acquisition, Customer Retention, Campaign Management, Data Analysis, HubSpot, Marketing Automation, Agile Marketing

ASSUMPTION: Tucows' interview process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit. The company values candidates who align with its people-first philosophy and commitment to keeping the Internet open.

🛠️ Tools & Technologies

• HubSpot
• Asana
• Google Analytics
• Google productivity suite
• ChatGPT or other AI tools for creating program calendars

ASSUMPTION: Familiarity with these tools is essential for success in the Marketing Program Manager role. Candidates should have a strong understanding of marketing automation tools and data analysis platforms.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Trust
• Understanding

Work Style:

• Collaborative
• Agile
• Innovative

Self-Assessment Questions:

• Do you align with Tucows' people-first philosophy and commitment to keeping the Internet open?
• Are you comfortable working in a remote-friendly environment with occasional onsite meetings and events?
• Do you thrive in a collaborative and agile work environment?

ASSUMPTION: Tucows values candidates who share its commitment to a people-first philosophy and keeping the Internet open. The company's collaborative and agile work environment requires strong communication and project management skills.

⚠️ Potential Challenges

• The role may require working with multiple teams and stakeholders, which can be challenging to manage effectively
• The fast-paced nature of the role may require flexibility and adaptability
• The remote-friendly work arrangement may present challenges in maintaining work-life balance
• The global presence of the company may require working with team members in different time zones

ASSUMPTION: The Marketing Program Manager role presents unique challenges that require strong communication, project management, and adaptability skills. Candidates should be comfortable working in a fast-paced and collaborative environment.

📈 Similar Roles Comparison

• This role differs from other marketing program manager positions in its focus on B2B marketing, acquisition, and customer retention
• Tucows' global presence and commitment to keeping the Internet open set it apart from other companies in the IT Services and IT Consulting industry
• This role offers opportunities for growth and development within a dynamic and innovative company

ASSUMPTION: The Marketing Program Manager role at Tucows is unique in its focus on B2B marketing, acquisition, and customer retention. The company's global presence and commitment to keeping the Internet open provide a positive work environment for employees.

📝 Sample Projects

• Developing and executing a customer acquisition campaign to drive new business
• Creating a customer nurture program to generate upsell and cross sell opportunities within the customer base
• Managing the research, planning, execution, and measurement of a go-to-market campaign for a new product or service

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in the Marketing Program Manager role at Tucows. Candidates should be prepared to provide examples of their experience in these areas during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign lifecycle at Tucows?
• How does the marketing team collaborate with other departments, such as product and sales?
• What are the key priorities for the first 90 days in this role?
• How does Tucows support the professional development and growth of its employees?
• What is the company's approach to work-life balance in a remote-friendly work environment?

ASSUMPTION: These questions are designed to assess the fit between the candidate's skills and experience and the requirements of the Marketing Program Manager role at Tucows. They also provide insight into the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, with a focus on acquisition and customer retention
• Prepare for the interview by researching Tucows' people-first philosophy and commitment to keeping the Internet open
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.