📌 Core Information
🔹 Job Title: Marketing Program Manager
🔹 Company: ESET
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing demand generation strategies to align with business goals
- Managing small to medium events, including planning, execution, and follow-up
- Collaborating with internal teams and external suppliers to ensure successful event outcomes
- Conducting market research and analyzing competitive landscapes
- Creating compelling content and messaging to engage target audiences
ASSUMPTION: This role requires a balance of strategic thinking and hands-on event management, with a focus on driving business results through effective marketing programs.
📋 Key Responsibilities
✅ Developing and executing go-to-market strategies for new product launches and feature releases
✅ Creating and localizing relevant content to engage prospects at different stages of the buyer’s journey
✅ Planning, executing, and optimizing multi-channel marketing campaigns to drive awareness, engagement, and conversions
✅ Managing small to medium events, including budgeting, vendor coordination, and on-site management
✅ Conducting quantitative and qualitative research to understand target audiences, market trends, and competitive landscapes
✅ Collaborating with global marketing teams to leverage marketing automation tools for process streamlining, lead nurturing, campaign tracking, and performance reporting
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and tactical event management, with a strong emphasis on data-driven decision making.
🎯 Required Qualifications
Education: Master’s degree in Marketing
Experience: 6 years of experience, including 3 years in event management and 2 years in project management
Required Skills:
- Excellent oral and written communication skills
- Advanced knowledge of Excel and Word
- Time management and planning skills
- Strong writing skills for content creation and messaging
- Ability to manage multiple tasks and deadlines
- Results-oriented mindset
Preferred Skills:
- Basic knowledge of the IT environment
- General knowledge of security software
- Experience with marketing automation tools
ASSUMPTION: Candidates with a strong marketing background, proven event management experience, and a data-driven approach to marketing will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated based on industry standards for a Marketing Program Manager with 5-10 years of experience in Italy)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on ESET products
Working Hours: Full-time, Monday to Friday, with occasional weekend work for events
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Program Manager with the required experience level in the Milan area. Benefits may vary based on the company's standard benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically cybersecurity
Company Size: Medium (1,001-5,000 employees)
Founded: 1992, with headquarters in Bratislava, Slovakia
Company Description:
- ESET is a global leader in cybersecurity, protecting over 110 million users worldwide
- The company offers a range of security solutions for businesses and consumers
- ESET is committed to protecting progress in the digital age by providing innovative and effective security solutions
Company Specialties:
- Information technologies
- Security and protection
- IT and mobile security
- Virus protection and anti-malware
- Machine learning and cybersecurity
Company Website: www.eset.com
ASSUMPTION: ESET is a well-established company in the cybersecurity industry, with a strong global presence and a commitment to innovation and customer satisfaction.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various internal teams, such as Demand Generation, Product Development, Sales, and Marketing
Work Arrangement: On-site, with occasional remote work for events
Growth Opportunities:
- Progression to a senior marketing role, such as Marketing Manager or Marketing Director
- Expansion into other areas of marketing, such as product marketing or brand management
- Opportunities to work on global marketing campaigns and gain international experience
ASSUMPTION: This role offers opportunities for career growth and development within the marketing function, as well as the chance to gain experience working on global marketing campaigns.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Milan, Italy
Geographic Context:
- Milan is the second-largest city in Italy and a major economic hub
- The city is known for its fashion, design, and finance industries
- Milan offers a high quality of life, with a rich cultural scene, excellent food, and easy access to nature
Work Schedule: Full-time, with occasional weekend work for events
ASSUMPTION: Milan offers a vibrant and dynamic work environment, with a strong focus on creativity, innovation, and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site interview with the hiring manager and relevant team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Marketing strategy and planning
- Event management and execution
- Content creation and messaging
- Data-driven decision making
- Communication and collaboration skills
Application Tips:
- Highlight your experience with event management and marketing campaigns
- Demonstrate your ability to create compelling content and messaging
- Showcase your data-driven approach to marketing and your understanding of the target audience
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Marketing strategy, event management, content creation, data-driven marketing, target audience, competitive landscape, go-to-market strategy, marketing automation
ASSUMPTION: ESET's application process is designed to assess candidates' marketing skills, strategic thinking, and ability to work collaboratively with internal teams and external suppliers.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- Content management systems (e.g., WordPress, Drupal)
- Event management software (e.g., Eventbrite, Cvent)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Candidates should have experience with marketing automation tools, content management systems, and event management software, as well as proficiency in Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Protecting progress
- Innovation
- Customer focus
- Collaboration
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Creative and innovative
Self-Assessment Questions:
- Do you have experience managing events and driving business results through effective marketing programs?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you have strong communication and collaboration skills?
- Are you able to create compelling content and messaging that resonates with target audiences?
ASSUMPTION: Candidates who are a strong cultural fit for ESET will be results-driven, collaborative, and innovative, with a strong focus on protecting progress in the digital age.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Collaborating with internal teams and external suppliers to ensure successful event outcomes
- Keeping up with the latest trends and best practices in marketing and event management
- Working occasional weekends for events
ASSUMPTION: This role may present challenges in managing multiple tasks and deadlines, as well as balancing the strategic and tactical aspects of marketing and event management.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Event Manager position, but with a stronger focus on demand generation and go-to-market strategy
- Unlike other marketing roles, this position requires a balance of strategic thinking and hands-on event management
- Career progression in this role may lead to senior marketing positions, such as Marketing Manager or Marketing Director
ASSUMPTION: This role offers a unique blend of strategic marketing and event management, with opportunities for career growth and development within the marketing function.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch
- Managing a small to medium event, including budgeting, vendor coordination, and on-site management
- Creating compelling content and messaging to engage target audiences at different stages of the buyer’s journey
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Marketing Program Manager role, as well as the need to balance marketing strategy with event management.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and events that this role will be responsible for managing?
- How does this role collaborate with other internal teams and external suppliers to ensure successful event outcomes?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does ESET support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing team in the next 12 months, and how can this role help address them?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, as well as their ability to work collaboratively with internal teams and external suppliers to drive business results through effective marketing programs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, such as event management, marketing campaign execution, and data-driven decision making
- Prepare examples of your past marketing campaigns and event management projects to showcase your skills and achievements
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
