📌 Core Information
🔹 Job Title: Marketing Program Manager - Electric Vehicles
🔹 Company: DTE Energy
🔹 Location: Detroit, Michigan
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Planning and implementing electric vehicle (EV) programs and projects to increase revenue and customer satisfaction
- Conducting market and financial analysis to support recommendations to senior management
- Leveraging resources from marketing and corporate support groups to implement projects and programs
- Utilizing continuous improvement principles and EV program development processes
- Mentoring and developing capabilities for new product sales and services
ASSUMPTION: This role requires a high level of strategic thinking, project management, and cross-functional collaboration to successfully drive EV initiatives.
📋 Key Responsibilities
✅ Manage and direct the design and implementation of EV projects, programs, products, and services
✅ Define scope, establish goals, and prepare business cases presenting marketing and financial analyses
✅ Leverage resources from marketing and corporate support groups to implement projects and programs
✅ Utilize continuous improvement principles and EV program development processes to develop product and service specifications
✅ Mentor, teach, and develop capabilities for new product sales and services to account managers
✅ Analyze existing projects, programs, products, and services to determine improvements or recommendations for expansion or phase-out
✅ Foster internal and external relationships and negotiate with external partners
✅ Represent the manager at cross-functional meetings and DTE Energy with vendors and at industry associations
✅ Meet with customers or customer groups and develop and present formal and informal presentations to senior management
ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, communication, and project management skills to successfully manage EV programs and projects.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: Seven years of experience in any of the following areas: product development, business line evaluation/management, marketing, and/or financial analysis/forecasting, including three years of leadership experience in a formal supervisory or project/program lead role
Required Skills:
- Excellent knowledge of analytical techniques, financial statement preparation, project management, problem solving, measurement systems, performance monitoring, and team leadership
- Ability to communicate effectively, both orally and in writing, with people at all levels inside and outside the company
- Ability to foster a continuous learning environment through personal commitment to knowledge growth
- Leadership ability to take complex business lines, products, or services from concept to full implementation
- Ability to work with a variety of people and groups to achieve effective and efficient results
Preferred Skills:
- Master's degree in Business, Engineering, or related technical field
- Experience in electric utility operations, EV customer offerings, EV charging infrastructure, or EV managed charging programs
ASSUMPTION: While a Master's degree and specific EV-related experience are preferred, candidates with a strong background in marketing, product development, or related fields may still be competitive for this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $140,000 (Estimated based on industry standards for a Marketing Program Manager with 5-10 years of experience in the utilities sector)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plans with company match
- Paid time off and holidays
- Employee discounts and perks
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: DTE Energy is a Fortune 500 diversified energy company, serving Michigan for over a century. They also support communities beyond Michigan with renewable energy, emission control technologies, and energy services.
Company Size: DTE Energy has over 10,000 employees, providing ample opportunities for career growth and development.
Founded: DTE Energy was founded in 1903 and has a rich history of providing energy services to Michigan residents.
Company Description:
- DTE Energy is committed to providing safe, reliable, and affordable energy to its customers
- The company is dedicated to sustainability and has set ambitious goals to reduce its carbon emissions
- DTE Energy offers a competitive benefits package and fosters a culture of diversity, inclusion, and continuous learning
Company Specialties:
- Gas Distribution and Storage
- Continuous Improvement
- Unconventional Gas
- Nuclear Generation
- Merchant Operations
- Biomass Generation
- Six Sigma Blackbelt
- Fossil or Coal Generation
- Power Generation
- Energy Trading
- Mid-Stream Gas
- Electric Utilities and Gas Utilities
Company Website: http://www.dteenergy.com
ASSUMPTION: DTE Energy is a well-established company with a strong focus on sustainability and customer satisfaction. They offer a comprehensive benefits package and opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in marketing, product development, or related fields.
Reporting Structure: The Marketing Program Manager reports directly to the Manager of Marketing Programs.
Work Arrangement: This is a hybrid role, requiring on-site presence periodically and residing within a commutable distance from the assigned work location.
Growth Opportunities:
- Potential to take on additional responsibilities and advance to a management role
- Opportunities to work on high-impact projects and contribute to the company's sustainability goals
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and contribute to the company's strategic initiatives.
🌍 Location & Work Environment
Office Type: DTE Energy's headquarters is located in Detroit, Michigan, with additional offices throughout the state.
Office Location(s): One Energy Plaza, Detroit, Michigan 48202
Geographic Context:
- Detroit is the largest city in Michigan and offers a diverse range of cultural, recreational, and entertainment options
- The city is experiencing a resurgence, with new developments and investments in various neighborhoods
- Detroit has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: The work schedule is typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for hybrid work arrangement.
ASSUMPTION: Detroit offers a unique blend of urban and suburban living, with a rich history and a vibrant cultural scene. The work environment at DTE Energy is collaborative and inclusive, with a strong focus on employee development and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the department head or senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and leadership abilities
- Communication and presentation skills
- Industry knowledge and familiarity with EV programs and projects
Application Tips:
- Highlight relevant experience and achievements in marketing, product development, or related fields
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission and values
- Prepare for behavioral and situational interview questions that focus on your problem-solving, leadership, and communication skills
- Research DTE Energy's sustainability initiatives and be prepared to discuss how your skills and experience align with their goals
ATS Keywords: Marketing, Program Manager, Electric Vehicles, Product Development, Business Line Evaluation, Marketing Strategy, Financial Analysis, Project Management, Leadership, Customer Engagement, Negotiation, Mentoring, Market Analysis
ASSUMPTION: The interview process at DTE Energy is comprehensive and designed to assess the candidate's fit for the role and the company's culture and values. Successful candidates will demonstrate strong strategic thinking, leadership, and communication skills, as well as a deep understanding of the EV industry and DTE Energy's sustainability initiatives.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: The Marketing Program Manager will be expected to have proficiency in Microsoft Office Suite and project management software, as well as familiarity with data analysis and visualization tools and CRM software.
👔 Cultural Fit Considerations
Company Values:
- Safety: DTE Energy is committed to providing a safe work environment for all employees
- Integrity: The company upholds the highest ethical standards and conducts business with honesty and transparency
- Excellence: DTE Energy strives for excellence in all aspects of its operations and continuously seeks to improve and innovate
- Sustainability: The company is dedicated to reducing its carbon footprint and promoting sustainable energy practices
- Diversity, Equity, and Inclusion: DTE Energy fosters a culture of diversity, equity, and inclusion, where all employees feel valued and respected
Work Style:
- Collaborative: DTE Energy encourages cross-functional collaboration and teamwork
- Inclusive: The company values diversity and fosters an inclusive work environment where all employees feel valued and respected
- Agile: DTE Energy is committed to continuous improvement and innovation, with a focus on adaptability and flexibility
- Customer-focused: The company prioritizes customer satisfaction and strives to provide safe, reliable, and affordable energy services
Self-Assessment Questions:
- How do your personal values align with DTE Energy's commitment to safety, integrity, excellence, sustainability, and diversity, equity, and inclusion?
- How do you approach collaboration and teamwork in a cross-functional environment?
- How do you adapt to change and embrace continuous improvement in your work?
- How do you prioritize customer satisfaction and ensure that your work aligns with DTE Energy's customer-focused mission?
ASSUMPTION: Successful candidates will demonstrate a strong fit with DTE Energy's values and work style, with a commitment to safety, integrity, excellence, sustainability, and diversity, equity, and inclusion. They will also be collaborative, agile, and customer-focused, with a strong commitment to continuous improvement and innovation.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Navigating a large, complex organization with diverse stakeholders
- Keeping up with the rapidly evolving EV industry and emerging technologies
- Balancing the need for innovation with the requirement to maintain operational excellence and customer satisfaction
ASSUMPTION: The Marketing Program Manager role at DTE Energy presents unique challenges and opportunities for growth and development. Successful candidates will be able to navigate complex projects and priorities, adapt to change, and thrive in a dynamic and evolving industry.
📈 Similar Roles Comparison
- Marketing Program Manager vs. Product Manager: Both roles focus on driving strategic initiatives, but the Marketing Program Manager role is more focused on external customer engagement and market analysis, while the Product Manager role is more focused on internal product development and launch
- EV industry context: The EV industry is rapidly evolving, with new technologies, regulations, and market dynamics emerging constantly. The Marketing Program Manager role at DTE Energy requires a deep understanding of the EV industry and the ability to adapt to change
- Career path comparison: The Marketing Program Manager role can serve as a stepping stone to a management or director-level role within marketing or a related field, or as a transition to a more specialized role within the EV industry
ASSUMPTION: The Marketing Program Manager role at DTE Energy is unique and offers a blend of strategic, operational, and customer-facing responsibilities. It is well-suited for candidates with a strong background in marketing, product development, or related fields, as well as a deep understanding of the EV industry and a commitment to continuous learning and innovation.
📝 Sample Projects
- Developing and launching a new EV charging infrastructure program to support the growing demand for electric vehicles
- Conducting market research and analysis to identify new EV customer segments and develop targeted marketing campaigns
- Collaborating with cross-functional teams to optimize EV customer offerings and enhance the customer experience
ASSUMPTION: The Marketing Program Manager role at DTE Energy offers a wide range of project opportunities, from strategic planning and market analysis to tactical execution and customer engagement. Successful candidates will be able to manage complex projects, adapt to change, and drive meaningful results in a dynamic and evolving industry.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging project you've managed and how you overcame any obstacles?
- How do you approach collaborating with cross-functional teams and stakeholders to drive strategic initiatives?
- Can you provide an example of a time when you had to adapt to a significant change in your role or the market, and how you responded?
- How do you prioritize and balance multiple projects and priorities simultaneously?
- Can you describe your experience with EV programs and projects, and how you've contributed to their success?
ASSUMPTION: The interview process for the Marketing Program Manager role at DTE Energy is designed to assess the candidate's strategic thinking, leadership, and communication skills, as well as their understanding of the EV industry and their fit with the company's culture and values. Successful candidates will be able to demonstrate a strong track record of managing complex projects, adapting to change, and driving meaningful results in a dynamic and evolving industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving, leadership, and communication skills
- Research DTE Energy's sustainability initiatives and be prepared to discuss how your skills and experience align with their goals
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
