📌 Core Information
🔹 Job Title: Marketing Program Manager
🔹 Company: Tucows
🔹 Location: Greater Toronto Area, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving new business through data-driven strategies focused on customer acquisition, activation, and retention
- Producing customer nurture programs that generate upsell and cross sell opportunities within the customer base
- Managing the research, planning, execution, and measurement of marketing campaigns
- Collaborating with cross-functional teams to ensure effective program execution and alignment with OKRs
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills to design and execute successful marketing programs. The ideal candidate will have a strong understanding of digital marketing principles and be comfortable working in a fast-paced, agile environment.
📋 Key Responsibilities
✅ Driving new business through data-driven strategies focused on customer acquisition, activation, and retention
✅ Producing customer nurture programs that generate upsell and cross sell opportunities within the customer base
✅ Managing the research, planning, execution, and measurement of marketing campaigns, ensuring they resonate with target audiences and drive desired business outcomes
✅ Producing reports and tracking performance against goals and budget
✅ Liaising with product teams on go-to-market strategies and execution
✅ Managing promotional set-up, reseller sign-up, analytics, and reporting for MDF programs with registry partners
✅ Orchestrating program timing to ensure effective execution and avoiding campaign fatigue with contacts
✅ Generating reports and analysis of program effectiveness and delivering regular updates to key stakeholders
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to manage stakeholder expectations and ensure alignment with business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 7 years of program management or related function, with at least 5 years in acquisition planning and go-to-market experience
Required Skills:
- Excellent analytical skills that drive insights and performance marketing
- Familiarity with agile marketing and running in two-week sprints
- Excellent communication skills and the ability to manage stakeholder expectations
- Familiarity with HubSpot, including content management and marketing automation
- Ability to lead through influence and work collaboratively in a fast-paced environment
Preferred Skills:
- Experience with ChatGPT or other AI tools for creating program calendars
ASSUMPTION: While not explicitly stated, proficiency in Google Analytics and the Google productivity suite is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $87,100 - $92,000 CAD per year
Benefits:
- Fair compensation and generous benefits
Working Hours: Full-time position with the expectation of attending onsite meetings, functions, and/or events upon request
ASSUMPTION: The salary range provided is for Canadian residents. Other countries may have different ranges. Tucows offers a total rewards offering that includes fair compensation and generous benefits, as outlined on their careers page.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees
Founded: 2022
Company Description:
- Wavelo, a division of Tucows, is a modern, cloud-based platform designed to simplify OSS/BSS technology management and improve internet access worldwide
- The company connects disparate business and operational systems, enabling mobile and internet access, provisioning, billing, subscriptions, and more
- Wavelo empowers communication service providers to keep pace with network innovation and deliver a superior customer experience
Company Specialties:
- Event-driven architecture
- OSS/BSS technology management
- Internet access improvement
Company Website: wavelo.com
ASSUMPTION: As a relatively new company, Wavelo offers an opportunity for applicants to join a growing organization and make a significant impact on its success.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with the potential for growth into a leadership position
Reporting Structure: Reports directly to the VP, Marketing
Work Arrangement: Remote OK, with the expectation of attending onsite meetings, functions, and/or events upon request
Growth Opportunities:
- Potential for career progression into a leadership role within the marketing department
- Opportunity to work on a wide range of marketing initiatives and campaigns
- Chance to collaborate with cross-functional teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers a unique opportunity for applicants to gain experience in a fast-growing, innovative company and make a significant impact on its success.
🌍 Location & Work Environment
Office Type: Remote-first, with an office location in Toronto
Office Location(s): Toronto, Canada
Geographic Context:
- The Greater Toronto Area is the most populous metropolitan area in Canada, offering a diverse range of cultural, recreational, and employment opportunities
- The region is home to a thriving tech industry, with numerous startups, established companies, and venture capital firms
- The cost of living in the Greater Toronto Area is relatively high compared to other Canadian cities, but it offers competitive salaries and a high quality of life
Work Schedule: Full-time, with flexible hours and the expectation of attending onsite meetings, functions, and/or events upon request
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work from anywhere within the Greater Toronto Area.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the VP, Marketing
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and measurement
- Budget management
- Stakeholder communication and collaboration
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of digital marketing principles and your ability to analyze market trends and customer behavior
- Showcase your experience with HubSpot, Google Analytics, and other relevant marketing tools
ATS Keywords: Marketing Program Manager, Digital Marketing, Acquisition Planning, Go-To-Market Strategy, Performance Marketing, HubSpot, Google Analytics, Agile Marketing
ASSUMPTION: Tucows uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the system and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- HubSpot
- Asana
- Google Analytics
- Google productivity suite
ASSUMPTION: Familiarity with these tools is essential for success in this role. Applicants should be comfortable using them and able to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
Work Style:
- Agile and fast-paced
- Data-driven and analytical
- Collaborative and cross-functional
Self-Assessment Questions:
- Do you thrive in a fast-paced, agile environment?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you enjoy collaborating with cross-functional teams and managing stakeholder expectations?
ASSUMPTION: Applicants should carefully consider their fit with the company's values and work style before applying. A strong cultural fit will increase the likelihood of success in this role.
⚠️ Potential Challenges
- Managing multiple marketing initiatives simultaneously, requiring strong organizational skills and time management
- Working with a diverse range of stakeholders, each with their own priorities and expectations
- Keeping up with the fast pace of change in the tech industry and adapting marketing strategies accordingly
- Balancing the need for data-driven decision-making with the need for quick action and innovation
ASSUMPTION: These challenges are inherent to the role and the industry. Applicants should be prepared to address them and demonstrate their ability to overcome obstacles in their application and interview responses.
📈 Similar Roles Comparison
- This role is similar to a Growth Marketing Manager or Demand Generation Manager, but with a stronger focus on acquisition and go-to-market strategies
- Unlike some marketing roles, this position requires a deep understanding of both digital marketing principles and business data analysis
- Career progression in this role could lead to a leadership position within the marketing department or a broader business role within the company
ASSUMPTION: Applicants should research similar roles and consider how their skills and experience align with the requirements of this position.
📝 Sample Projects
- Developing and executing a customer acquisition campaign that drives new business and meets or exceeds targets
- Creating a customer nurture program that generates upsell and cross sell opportunities within the customer base
- Managing an MDF program with a registry partner, including promotional set-up, reseller sign-up, analytics, and reporting
ASSUMPTION: These projects are representative of the types of initiatives the Marketing Program Manager will be responsible for. Applicants should be prepared to discuss their experience with similar projects and how they have approached them in the past.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the biggest challenges facing the marketing department currently, and how does this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company approach diversity, equity, and inclusion, and what initiatives are in place to support these values?
ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the team they will be working with. Applicants should tailor their questions to the specific company and role they are applying for.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Wavelo careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching the company, the role, and the industry, and by practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
