📌 Core Information
🔹 Job Title: Marketing & Program Manager - Israel
🔹 Company: Pulsenmore
🔹 Location: Ramat Gan, Tel Aviv, Israel
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing, Program Management
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing localized marketing strategies aligned with Pulsenmore’s global vision.
- Leading and managing digital marketing campaigns, community engagement, and e-commerce operations.
- Collaborating with internal and external stakeholders to support sales efforts and optimize marketing performance.
- Planning and executing industry events and exhibitions.
ASSUMPTION: This role requires a high level of independence and initiative, with a focus on driving impact and results in the Israeli market.
📋 Key Responsibilities
✅ Developing and executing localized marketing strategies aligned with Pulsenmore’s global vision.
✅ Leading and managing digital marketing campaigns – including content creation, social media, influencer marketing, and paid media.
✅ Managing community engagement – build meaningful connections with users (expectant mothers), and inform product development.
✅ Supporting sales efforts with marketing assets, lead generation activities, and customer engagement programs.
✅ Tracking and analyzing performance metrics, optimizing marketing strategies based on data-driven insights.
✅ Managing projects – break down complex initiatives, coordinate stakeholders, and ensure timely execution.
✅ Collaborating with internal and external stakeholders, including agencies, media partners, and Key Opinion Leaders (KOLs).
✅ Building and optimizing e-commerce operations, ensuring a seamless online customer journey.
✅ Planning and executing industry events and exhibitions – manage logistics, content, and partnerships.
ASSUMPTION: This role requires a strong balance between strategic planning and hands-on execution, with a focus on driving results and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 6+ years of marketing experience in Med-Tech, healthcare, wellness tech, or digital health (B2B & B2C).
Required Skills:
- Native-level proficiency in Hebrew and English, with superb verbal and written communication skills.
- Hands-on experience in social media and community management, digital marketing, and e-commerce.
- Strong project management skills – ability to manage timelines, dependencies, and multiple stakeholders.
- Experience working directly with healthcare professionals, influencers, and end-users.
- Strong analytical skills – experience using data-driven insights to optimize marketing performance.
- Ability to work independently in a fast-paced, global startup environment.
Preferred Skills:
- Experience with marketing automation tools and CRM systems.
- Familiarity with the Israeli healthcare market and regulatory environment.
ASSUMPTION: Candidates with experience in the Israeli healthcare market and familiarity with marketing automation tools will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ₪250,000 - ₪350,000 per year, based on industry standards for marketing managers with 6-10 years of experience in the Israeli healthcare market. The final offer will be determined based on the candidate's qualifications and experience.
Benefits:
- Health insurance
- Retirement plan
- Paid time off
- Professional development opportunities
Working Hours: Full-time position with standard office hours (Sunday-Thursday, 8:30 AM - 5:30 PM), with flexibility for occasional remote work and event attendance.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Pulsenmore operates in the medical equipment manufacturing industry, focusing on connected home ultrasound technology for remote clinical diagnosis.
Company Size: Pulsenmore has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Pulsenmore was founded in 2014, making it a relatively young and innovative company in the healthcare tech space.
Company Description:
- Pulsenmore is a global leader in connected home ultrasound technology, making ultrasound imaging intuitive, accessible, and patient-centric.
- The company's flagship product, the Pulsenmore ES, empowers expectant mothers to perform ultrasound scans from the comfort of their homes, with remote clinical oversight.
- Pulsenmore is traded on the Tel-Aviv Stock Exchange (TASE: PULS) and has offices in Ramat Gan, Haifa, and Omer, Israel.
Company Specialties:
- Healthcare
- Medical Devices
- Health Systems
- Healthtech
- Telehealth
- Connected Care
- Telemedicine
- Maternal Health
- Prenatal Care
- Digital Health
- Remote Monitoring
- Ultrasound
- Remote Care
- Maternal Care
- And Sonography
Company Website: http://www.pulsenmore.com
ASSUMPTION: Pulsenmore's focus on innovative healthcare technology and patient-centric solutions makes it an attractive employer for candidates interested in driving change in the healthcare industry.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the company.
Reporting Structure: The Marketing & Program Manager will report directly to the Global Marketing Director and work closely with cross-functional teams, including sales, product, clinical, and other marketing teams.
Work Arrangement: This is a 100% on-site position at the company's Ramat Gan office, with flexibility for occasional remote work and event attendance.
Growth Opportunities:
- As Pulsenmore continues to grow and expand its global presence, there may be opportunities for the Marketing & Program Manager to take on additional responsibilities or move into a more senior role.
- The company's focus on innovation and continuous improvement provides ample opportunities for professional development and skill-building.
ASSUMPTION: Candidates who demonstrate strong performance and a commitment to Pulsenmore's mission may have opportunities for career growth within the company.
🌍 Location & Work Environment
Office Type: Pulsenmore's Ramat Gan office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Ramat Gan, Israel
Geographic Context:
- Ramat Gan is a bustling city located in the Tel Aviv District, offering a mix of urban and suburban living.
- The city is home to numerous tech companies and startups, providing a vibrant and dynamic work environment.
- Ramat Gan is well-connected by public transportation, making it easy for employees to commute from nearby cities and towns.
Work Schedule: The standard work schedule is Sunday-Thursday, from 8:30 AM to 5:30 PM, with flexibility for occasional remote work and event attendance.
ASSUMPTION: Candidates who enjoy working in a fast-paced, collaborative environment and thrive in a startup culture will find Pulsenmore's work environment appealing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the Global Marketing Director and other cross-functional team members
- Case study or project presentation (if applicable)
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and planning
- Digital marketing and community management skills
- Project management and stakeholder coordination
- Analytical and data-driven decision-making
- Cultural fit and alignment with Pulsenmore's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on digital marketing, community management, and project management.
- Demonstrate your understanding of the Israeli healthcare market and Pulsenmore's products and services in your application materials.
- Prepare for behavioral interview questions that assess your problem-solving skills, initiative, and ability to work independently in a fast-paced environment.
ATS Keywords: Marketing strategy, digital marketing, community management, project management, stakeholder coordination, data-driven decision-making, Israeli healthcare market, Pulsenmore products, remote clinical diagnosis, ultrasound imaging, patient-centric solutions
ASSUMPTION: Applicants who demonstrate a strong understanding of Pulsenmore's products and services, as well as the Israeli healthcare market, will have a competitive advantage in the application process.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- CRM systems (e.g., Salesforce, HubSpot CRM, or similar)
- Social media management platforms (e.g., Hootsuite, Buffer, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and project management tools will be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Pulsenmore is committed to improving patients' lives through innovative, accessible, and intuitive ultrasound technology.
- Innovation: The company fosters a culture of creativity and continuous improvement, encouraging employees to think outside the box and challenge the status quo.
- Collaboration: Pulsenmore values cross-functional teamwork and collaboration, with a focus on driving results through collective effort.
Work Style:
- Proactive and independent: Candidates should be self-motivated and able to work independently in a fast-paced environment.
- Data-driven: Pulsenmore values data-driven decision-making and uses performance metrics to optimize marketing strategies.
- Adaptable: The company operates in a dynamic and evolving market, requiring employees to be adaptable and responsive to change.
Self-Assessment Questions:
- How do you align with Pulsenmore's patient-centric value, and how have you demonstrated this in your previous roles?
- Describe a time when you had to manage multiple stakeholders and coordinate a complex project. How did you ensure the project's success?
- How do you approach data-driven decision-making, and can you provide an example of a time when you used data to optimize a marketing strategy?
ASSUMPTION: Candidates who demonstrate a strong alignment with Pulsenmore's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- The Israeli healthcare market is highly regulated, requiring candidates to have a strong understanding of the market and regulatory environment.
- The role requires a high level of independence and initiative, which may be challenging for candidates who prefer a more structured work environment.
- The company operates in a fast-paced and dynamic market, requiring candidates to be adaptable and responsive to change.
- The role may require occasional travel for industry events and exhibitions, which may be challenging for candidates who prefer a strictly on-site work arrangement.
ASSUMPTION: Candidates who are proactive, adaptable, and comfortable working independently in a fast-paced environment will be better equipped to overcome these challenges.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Program Manager position in a healthcare or healthcare tech company, with a focus on digital marketing, community management, and project management.
- However, this role is unique in its focus on connected home ultrasound technology and remote clinical diagnosis, providing candidates with the opportunity to work at the intersection of healthcare and technology.
- Career paths for this role may include advancement to a more senior marketing or management position within Pulsenmore or a similar company, or transition to a related role in the healthcare or healthcare tech industry.
ASSUMPTION: Candidates who are interested in the unique aspects of this role and the opportunity to work at the intersection of healthcare and technology will be more likely to succeed and find fulfillment in this position.
📝 Sample Projects
- Developing and executing a localized marketing campaign to increase brand awareness and lead generation in the Israeli market.
- Managing a community engagement project to build meaningful connections with expectant mothers and inform product development.
- Planning and executing an industry event or exhibition to showcase Pulsenmore's products and services and generate leads.
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for this role, providing candidates with a clear understanding of the work they will be expected to perform.
❓ Key Questions to Ask During Interview
- How does this role fit into Pulsenmore's global marketing strategy, and how will my work contribute to the company's mission?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured?
- How does Pulsenmore support the professional development and growth of its employees, and what opportunities are available for career advancement?
- What is the company's approach to work-life balance, and how does it support employees in achieving this?
- How does Pulsenmore collaborate with external stakeholders, such as agencies, media partners, and Key Opinion Leaders (KOLs), and what role will I play in these collaborations?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their application and potential fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on digital marketing, community management, and project management.
- Prepare for behavioral interview questions that assess your problem-solving skills, initiative, and ability to work independently in a fast-paced environment.
- If selected for an in-depth interview, be prepared to present a case study or project that demonstrates your marketing strategy and planning skills.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
