📌 Core Information
🔹 Job Title: Marketing Program Specialist
🔹 Company: Remitly
🔹 Location: Johannesburg, South Africa
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with flexible work arrangements)
🚀 Job Overview
Key aspects of this role include:
- Executing marketing demand generation programs to support products and services
- Collaborating with Marketing, Sales, and Product teams to implement marketing initiatives
- Monitoring and reporting on campaigns based on success metrics
- Developing and implementing marketing strategies to launch and position products and services
- Managing the marketing department's operating and events calendar
- Planning and executing side events, including budget management, venue selection, vendor coordination, logistics, and event schedules
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on project management and stakeholder collaboration.
📋 Key Responsibilities
✅ Understand and execute marketing demand generation programs to support our products and services
✅ Use various marketing channels (e.g., email, webinars, social media) to launch and position products and services
✅ Implement marketing initiatives in collaboration with Marketing, Sales, and Product teams
✅ Execute marketing campaigns using CRM tools like Pardot and Salesforce to drive lead generation and conversion
✅ Monitor and report on campaigns based on agreed success metrics
✅ Develop and implement marketing strategies to launch and position products and services
✅ Maintain and update the marketing department's operating and events calendar, ensuring alignment with company objectives and priorities
✅ Plan and execute side events, including budget management, venue selection, vendor coordination, logistics, and event schedules
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, with a strong focus on project management and stakeholder communication.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field
Experience: 5+ years of experience in a similar role
Required Skills:
- Strong project management skills and experience managing complex programs
- Initiative to identify and solve problems using standard procedures
- Strong interpersonal and presentation skills, with the ability to build relationships with key stakeholders
- Knowledge of marketing concepts and industry trends
Preferred Skills:
- Experience with CRM tools like Pardot and Salesforce
- Event planning experience
ASSUMPTION: While not explicitly stated, experience with CRM tools and event planning would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Program Specialist role in South Africa with 5-10 years of experience, the estimated salary range is ZAR 700,000 - ZAR 1,000,000 per annum. ASSUMPTION: This estimate is based on market research and may vary depending on the candidate's skills and experience.
Benefits:
- Wellbeing Initiatives
- Shared Parental Leave
- Study Assistance
- Sabbaticals
- Flexible Working Hours
Working Hours: Full-time, with flexible work arrangements. ASSUMPTION: While the role is on-site, Remitly offers flexible work arrangements to accommodate employees' needs.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically international money transfers and remittances
Company Size: 1,001-5,000 employees. ASSUMPTION: As a mid-sized company, Remitly offers opportunities for growth and career development while maintaining a relatively flat organizational structure.
Founded: 2011. ASSUMPTION: Remitly has been in operation for over a decade, providing applicants with the assurance of a stable and established company.
Company Description:
- Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally
- The company's digital products are fundamentally faster, less expensive, and far more convenient for customers to send money across borders
- Remitly is committed to providing a healthy work/life balance with numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals
Company Specialties:
- Mobile Payments
- Remittance
- Digital Money Transfer
- Banking
- Fintech
- and Lending
Company Website: www.remitly.com
ASSUMPTION: Remitly's focus on digital financial services and commitment to employee wellbeing make it an attractive employer for professionals seeking growth and work-life balance.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams, including Sales and Product
Work Arrangement: On-site, with flexible work arrangements. ASSUMPTION: While the role is primarily on-site, Remitly offers flexible work arrangements to accommodate employees' needs.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on diverse projects and campaigns, expanding skillsets and knowledge
- Access to learning and development resources, such as study assistance and training programs
ASSUMPTION: Remitly's commitment to employee growth and development, coupled with its mid-sized structure, offers ample opportunities for career progression.
🌍 Location & Work Environment
Office Type: On-site, with flexible work arrangements
Office Location(s): Johannesburg, South Africa
Geographic Context:
- Johannesburg is the largest city in South Africa and the economic hub of the country
- The city offers a vibrant cultural scene, with numerous attractions, restaurants, and entertainment options
- Johannesburg has a subtropical highland climate, with mild winters and warm summers
Work Schedule: Full-time, with flexible work arrangements. ASSUMPTION: While the role is full-time, Remitly offers flexible work arrangements to accommodate employees' needs.
ASSUMPTION: Johannesburg's vibrant culture and Remitly's flexible work arrangements create an appealing work environment for candidates.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with the hiring manager and relevant team members
- Final round interviews, potentially including a case study or presentation
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Project management skills and experience
- Interpersonal and communication skills
- Industry knowledge and marketing acumen
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on project management, marketing initiatives, and stakeholder collaboration
- Tailor your cover letter to demonstrate your understanding of Remitly's mission and how your skills align with the role's requirements
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, strategic thinking, and ability to work collaboratively
ATS Keywords: Marketing Program Specialist, Marketing Demand Generation, CRM Tools, Lead Generation, Campaign Monitoring, Event Planning, Marketing Strategy, Product Launch, Stakeholder Collaboration
ASSUMPTION: Remitly's interview process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, strategic thinking, and collaboration.
🛠️ Tools & Technologies
- CRM Tools: Pardot, Salesforce
- Marketing Automation Platforms: Marketo, HubSpot
- Event Planning Software: Cvent, Eventbrite
ASSUMPTION: While not explicitly stated, experience with CRM tools, marketing automation platforms, and event planning software would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have experience managing complex projects and working with diverse stakeholders?
ASSUMPTION: Remitly's values and work style emphasize collaboration, innovation, and customer-centricity, making it an attractive employer for candidates who thrive in dynamic, data-driven environments.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with diverse stakeholders, including internal teams and external vendors
- Adapting to a fast-paced, dynamic work environment
- Meeting tight deadlines and maintaining high-quality standards
ASSUMPTION: While Remitly offers numerous benefits and opportunities for growth, the role may present challenges related to project management, stakeholder collaboration, and adaptability.
📈 Similar Roles Comparison
- Marketing Program Specialist vs. Marketing Manager: The former role focuses more on tactical execution and project management, while the latter involves strategic planning and team leadership
- Industry-specific context: Remitly operates in the financial services sector, with a focus on international money transfers and remittances
- Career path comparison: Marketing Program Specialist roles can lead to senior marketing positions, marketing management, or other related career paths within the marketing function
ASSUMPTION: While Marketing Program Specialist and Marketing Manager roles share similarities, they differ in focus and scope, with the former emphasizing project management and tactical execution.
📝 Sample Projects
- Planning and executing a large-scale customer acquisition campaign, utilizing various marketing channels and collaborating with cross-functional teams
- Developing and implementing a marketing strategy to launch a new product or service, including market research, competitive analysis, and positioning
- Managing the marketing department's operating and events calendar, ensuring alignment with company objectives and priorities, and facilitating cross-functional collaboration
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the Marketing Program Specialist role at Remitly.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Remitly support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Remitly measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the typical career path for someone in this role, and what opportunities exist for growth and development?
ASSUMPTION: These interview questions are designed to assess the company culture, role expectations, and career growth opportunities, providing candidates with a comprehensive understanding of the position and its potential for professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and achievements, focusing on project management, marketing initiatives, and stakeholder collaboration
- Write a compelling cover letter that demonstrates your understanding of Remitly's mission and how your skills align with the role's requirements
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, strategic thinking, and ability to work collaboratively
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
