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Marketing Program Specialist

Remitly
Full-time
On-site
Johannesburg, Gauteng, South Africa
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Program Specialist

πŸ”Ή Company: Remitly

πŸ”Ή Location: Johannesburg, South Africa

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 27, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (with flexible work arrangements)

πŸš€ Job Overview

Key aspects of this role include:

  • Executing marketing demand generation programs to support products and services
  • Collaborating with Marketing, Sales, and Product teams to implement marketing initiatives
  • Monitoring and reporting on campaigns based on success metrics
  • Developing and implementing marketing strategies to launch and position products and services
  • Managing the marketing department's operating and events calendar
  • Planning and executing side events, including budget management, venue selection, vendor coordination, logistics, and event schedules

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on project management and stakeholder collaboration.

πŸ“‹ Key Responsibilities

βœ… Understand and execute marketing demand generation programs to support our products and services

βœ… Use various marketing channels (e.g., email, webinars, social media) to launch and position products and services

βœ… Implement marketing initiatives in collaboration with Marketing, Sales, and Product teams

βœ… Execute marketing campaigns using CRM tools like Pardot and Salesforce to drive lead generation and conversion

βœ… Monitor and report on campaigns based on agreed success metrics

βœ… Develop and implement marketing strategies to launch and position products and services

βœ… Maintain and update the marketing department's operating and events calendar, ensuring alignment with company objectives and priorities

βœ… Plan and execute side events, including budget management, venue selection, vendor coordination, logistics, and event schedules

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, with a strong focus on project management and stakeholder communication.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field

Experience: 5+ years of experience in a similar role

Required Skills:

  • Strong project management skills and experience managing complex programs
  • Initiative to identify and solve problems using standard procedures
  • Strong interpersonal and presentation skills, with the ability to build relationships with key stakeholders
  • Knowledge of marketing concepts and industry trends

Preferred Skills:

  • Experience with CRM tools like Pardot and Salesforce
  • Event planning experience

ASSUMPTION: While not explicitly stated, experience with CRM tools and event planning would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Program Specialist role in South Africa with 5-10 years of experience, the estimated salary range is ZAR 700,000 - ZAR 1,000,000 per annum. ASSUMPTION: This estimate is based on market research and may vary depending on the candidate's skills and experience.

Benefits:

  • Wellbeing Initiatives
  • Shared Parental Leave
  • Study Assistance
  • Sabbaticals
  • Flexible Working Hours

Working Hours: Full-time, with flexible work arrangements. ASSUMPTION: While the role is on-site, Remitly offers flexible work arrangements to accommodate employees' needs.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services, specifically international money transfers and remittances

Company Size: 1,001-5,000 employees. ASSUMPTION: As a mid-sized company, Remitly offers opportunities for growth and career development while maintaining a relatively flat organizational structure.

Founded: 2011. ASSUMPTION: Remitly has been in operation for over a decade, providing applicants with the assurance of a stable and established company.

Company Description:

  • Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally
  • The company's digital products are fundamentally faster, less expensive, and far more convenient for customers to send money across borders
  • Remitly is committed to providing a healthy work/life balance with numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals

Company Specialties:

  • Mobile Payments
  • Remittance
  • Digital Money Transfer
  • Banking
  • Fintech
  • and Lending

Company Website: www.remitly.com

ASSUMPTION: Remitly's focus on digital financial services and commitment to employee wellbeing make it an attractive employer for professionals seeking growth and work-life balance.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams, including Sales and Product

Work Arrangement: On-site, with flexible work arrangements. ASSUMPTION: While the role is primarily on-site, Remitly offers flexible work arrangements to accommodate employees' needs.

Growth Opportunities:

  • Potential career progression into senior marketing roles or management positions
  • Opportunities to work on diverse projects and campaigns, expanding skillsets and knowledge
  • Access to learning and development resources, such as study assistance and training programs

ASSUMPTION: Remitly's commitment to employee growth and development, coupled with its mid-sized structure, offers ample opportunities for career progression.

🌍 Location & Work Environment

Office Type: On-site, with flexible work arrangements

Office Location(s): Johannesburg, South Africa

Geographic Context:

  • Johannesburg is the largest city in South Africa and the economic hub of the country
  • The city offers a vibrant cultural scene, with numerous attractions, restaurants, and entertainment options
  • Johannesburg has a subtropical highland climate, with mild winters and warm summers

Work Schedule: Full-time, with flexible work arrangements. ASSUMPTION: While the role is full-time, Remitly offers flexible work arrangements to accommodate employees' needs.

ASSUMPTION: Johannesburg's vibrant culture and Remitly's flexible work arrangements create an appealing work environment for candidates.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth interviews with the hiring manager and relevant team members
  • Final round interviews, potentially including a case study or presentation

Key Assessment Areas:

  • Problem-solving skills and strategic thinking
  • Project management skills and experience
  • Interpersonal and communication skills
  • Industry knowledge and marketing acumen

Application Tips:

  • Highlight relevant experience and achievements in your resume, focusing on project management, marketing initiatives, and stakeholder collaboration
  • Tailor your cover letter to demonstrate your understanding of Remitly's mission and how your skills align with the role's requirements
  • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, strategic thinking, and ability to work collaboratively

ATS Keywords: Marketing Program Specialist, Marketing Demand Generation, CRM Tools, Lead Generation, Campaign Monitoring, Event Planning, Marketing Strategy, Product Launch, Stakeholder Collaboration

ASSUMPTION: Remitly's interview process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, strategic thinking, and collaboration.

πŸ› οΈ Tools & Technologies

  • CRM Tools: Pardot, Salesforce
  • Marketing Automation Platforms: Marketo, HubSpot
  • Event Planning Software: Cvent, Eventbrite

ASSUMPTION: While not explicitly stated, experience with CRM tools, marketing automation platforms, and event planning software would be beneficial for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Accountable
  • Inclusive

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you comfortable working with data and using it to inform decision-making?
  • Do you have experience managing complex projects and working with diverse stakeholders?

ASSUMPTION: Remitly's values and work style emphasize collaboration, innovation, and customer-centricity, making it an attractive employer for candidates who thrive in dynamic, data-driven environments.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Working with diverse stakeholders, including internal teams and external vendors
  • Adapting to a fast-paced, dynamic work environment
  • Meeting tight deadlines and maintaining high-quality standards

ASSUMPTION: While Remitly offers numerous benefits and opportunities for growth, the role may present challenges related to project management, stakeholder collaboration, and adaptability.

πŸ“ˆ Similar Roles Comparison

  • Marketing Program Specialist vs. Marketing Manager: The former role focuses more on tactical execution and project management, while the latter involves strategic planning and team leadership
  • Industry-specific context: Remitly operates in the financial services sector, with a focus on international money transfers and remittances
  • Career path comparison: Marketing Program Specialist roles can lead to senior marketing positions, marketing management, or other related career paths within the marketing function

ASSUMPTION: While Marketing Program Specialist and Marketing Manager roles share similarities, they differ in focus and scope, with the former emphasizing project management and tactical execution.

πŸ“ Sample Projects

  • Planning and executing a large-scale customer acquisition campaign, utilizing various marketing channels and collaborating with cross-functional teams
  • Developing and implementing a marketing strategy to launch a new product or service, including market research, competitive analysis, and positioning
  • Managing the marketing department's operating and events calendar, ensuring alignment with company objectives and priorities, and facilitating cross-functional collaboration

ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the Marketing Program Specialist role at Remitly.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does Remitly support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Remitly measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
  • What is the typical career path for someone in this role, and what opportunities exist for growth and development?

ASSUMPTION: These interview questions are designed to assess the company culture, role expectations, and career growth opportunities, providing candidates with a comprehensive understanding of the position and its potential for professional development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant experience and achievements, focusing on project management, marketing initiatives, and stakeholder collaboration
  • Write a compelling cover letter that demonstrates your understanding of Remitly's mission and how your skills align with the role's requirements
  • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, strategic thinking, and ability to work collaboratively
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.