📌 Core Information
🔹 Job Title: Marketing Program Specialist
🔹 Company: Reed Technology
🔹 Location: Johannesburg, Gauteng, South Africa
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Executing marketing demand generation programs to support products and services
- Collaborating with various teams to implement marketing initiatives
- Monitoring and reporting on campaigns based on success metrics
- Planning and executing side events, including budget management and logistics
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving marketing campaigns and events to achieve business objectives.
📋 Key Responsibilities
✅ Understand and execute marketing demand generation programs to support our products and services
✅ Use various marketing channels (e.g., email, webinars, social media) to launch and position products and services
✅ Implement marketing initiatives in collaboration with Marketing, Sales, and Product teams
✅ Execute marketing campaigns using CRM tools like Pardot and Salesforce to drive lead generation and conversion
✅ Monitor and report on campaigns based on agreed success metrics
✅ Develop and implement marketing strategies to launch and position products and services
✅ Maintain and update the marketing department's operating and events calendar
✅ Plan and execute side events, including budget management, venue selection, vendor coordination, logistics, and event schedules
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field
Experience: 5+ years of experience in a similar role
Required Skills:
- Strong project management skills and experience managing complex programs
- Ability to work collaboratively in a high-performance team
- Strong interpersonal and presentation skills, with the ability to build relationships with key stakeholders
- Knowledge of marketing concepts and industry trends
- Initiative to identify and solve problems using standard procedures
Preferred Skills:
- Experience with CRM tools like Pardot and Salesforce
- Experience planning and executing events
ASSUMPTION: Candidates should have a strong foundation in marketing principles and proven experience executing marketing programs and events.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be ZAR 600,000 - ZAR 800,000 per annum, based on industry standards for a Marketing Program Specialist with 5-10 years of experience in South Africa. This range is inclusive of a base salary and may include variable compensation.
Benefits:
- Wellbeing Initiatives
- Shared Parental Leave
- Study Assistance
- Sabbaticals
- Flexible Working Hours
Working Hours: Full-time position with standard working hours (Monday-Friday, 8:00 AM - 5:00 PM), with flexibility for event-related work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services. Reed Technology is a division of LexisNexis, focusing on providing information-based solutions and services to various industries.
Company Size: 1,001-5,000 employees. As part of a larger organization, Reed Technology offers opportunities for growth and collaboration while maintaining a mid-sized company feel.
Founded: 1961. LexisNexis, the parent company of Reed Technology, was founded in 1961 and has since grown into a global leader in legal, regulatory, and business information and analytics.
Company Description:
- Reed Technology enables the advancement of humanity by delivering better outcomes to the innovation community
- They help customers make informed decisions, improve productivity, and achieve superior results through their workflow and analytic solutions
- Reed Technology serves researchers, law firms, patent offices, competition authorities, universities, and financial services firms
Company Specialties:
- Complex data capture XML Format
- Government Contractor
- FDA Regulatory and Compliance Support
- Global Data Management for Life Sciences
- Medical Device GUDID Submissions
- Pharma SPL Services for Rx and OTC and Biologics
- Lot Distribution Reporting (LDR) for biologics
- EU-MDR Support
- Medical Device Quality and Safety and Regulatory Data
- NHS England Submissions
- Pharma labels Safety and Regulatory Data
- and Intellectual property
Company Website: https://corporate.reedtech.com/
ASSUMPTION: Reed Technology is part of a larger organization, LexisNexis, which provides a broader range of opportunities and resources for employees.
📊 Role Analysis
Career Level: Mid-Senior level. This role requires a balance of strategic thinking and tactical execution, with a focus on driving marketing campaigns and events to achieve business objectives.
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams, including Sales and Product teams.
Work Arrangement: On-site with remote flexibility. While the role is primarily based in the Johannesburg office, there is flexibility for remote work, particularly for event-related tasks.
Growth Opportunities:
- Progression to a Marketing Manager or Senior Marketing role, as the company continues to grow and expand its marketing efforts
- Cross-functional opportunities within the larger LexisNexis organization
- International assignments, as Reed Technology serves customers in over 150 countries
ASSUMPTION: This role offers opportunities for growth and development within the marketing function and the broader LexisNexis organization.
🌍 Location & Work Environment
Office Type: Corporate office environment. Reed Technology's office in Johannesburg is a professional, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): 7 Walnut Grove Drive, Horsham, PA 19044, US (Headquarters) and 2331 Mill Road, Suite 300, Alexandria, VA 22314, US (Additional office)
Geographic Context:
- Johannesburg is the largest city in South Africa and the economic hub of the country
- The city offers a vibrant culture, diverse communities, and numerous opportunities for personal and professional growth
- Johannesburg has a subtropical highland climate, with mild winters and warm summers
Work Schedule: Standard working hours with flexibility for event-related work. The role requires occasional work outside of standard hours to support events and campaigns.
ASSUMPTION: The office environment and location offer a professional and engaging workspace, with opportunities for growth and development within the company and the broader industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Marketing Manager or another senior leader
- Background check and reference verification
Key Assessment Areas:
- Marketing knowledge and experience
- Project management skills
- Interpersonal and communication skills
- Problem-solving abilities
- Alignment with company values and culture
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare examples of marketing campaigns or events you've managed, including results and lessons learned
- Research Reed Technology and LexisNexis to show your interest in the company and its mission
ATS Keywords: Marketing, Demand Generation, CRM, Pardot, Salesforce, Project Management, Event Planning, Stakeholder Management, Marketing Strategy, Campaign Execution
ASSUMPTION: The application process is designed to assess candidates' marketing knowledge, skills, and cultural fit, with a focus on real-world examples and problem-solving abilities.
🛠️ Tools & Technologies
- CRM tools: Pardot, Salesforce
- Marketing automation tools: Marketo, HubSpot (potential)
- Event management tools: Cvent, Eventbrite (potential)
- Project management tools: Asana, Trello, Microsoft Project
- Microsoft Office Suite: Word, Excel, PowerPoint
ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and may vary depending on the specific needs and preferences of the company.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on delivering value to customers and helping them achieve their goals
- Innovative: Encourage creativity, continuous learning, and improvement
- Collaborative: Foster a culture of teamwork, open communication, and mutual respect
- Accountable: Take ownership of tasks and responsibilities, and strive for excellence in all aspects of work
Work Style:
- Results-driven: Focus on achieving measurable outcomes and driving business impact
- Adaptable: Embrace change and adapt to new situations and challenges
- Data-informed: Use data and analytics to guide decision-making and improve performance
- Customer-focused: Prioritize customer needs and preferences in all aspects of work
Self-Assessment Questions:
- Do you have a proven track record of executing successful marketing campaigns and events?
- Are you comfortable working collaboratively with cross-functional teams and stakeholders?
- Do you have strong project management skills and the ability to manage complex programs?
- Are you comfortable using CRM tools and marketing automation platforms?
- Do you thrive in a fast-paced, dynamic work environment?
ASSUMPTION: Reed Technology values a customer-centric, innovative, and collaborative work environment, with a focus on driving results and continuous improvement.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and events simultaneously, requiring strong prioritization and time management skills
- Balancing strategic thinking and tactical execution, with a focus on both long-term planning and day-to-day tasks
- Working with diverse stakeholders, including internal teams and external vendors, requiring strong communication and interpersonal skills
- Keeping up with industry trends and best practices, requiring continuous learning and professional development
ASSUMPTION: These challenges are inherent to marketing roles and can be mitigated with strong project management skills, effective communication, and a customer-centric mindset.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses on tactical execution and support for marketing campaigns and events, with less strategic responsibility than the Marketing Program Specialist role
- Marketing Manager: Oversees the marketing function and is responsible for strategic planning, budget management, and team leadership, with more senior-level responsibilities than the Marketing Program Specialist role
- Event Manager: Specializes in planning and executing events, with a narrower focus than the Marketing Program Specialist role, which encompasses both campaigns and events
ASSUMPTION: The Marketing Program Specialist role offers a unique blend of strategic planning and tactical execution, with a focus on driving marketing campaigns and events to achieve business objectives.
📝 Sample Projects
- Planning and executing a multi-channel marketing campaign to launch a new product, including email marketing, social media advertising, and webinars
- Managing a team of marketing coordinators to plan and execute a series of customer events, including logistics, vendor management, and on-site support
- Developing and implementing a marketing strategy to reposition an existing product, including market research, competitive analysis, and messaging framework
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Marketing Program Specialist role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Reed Technology support the professional development and growth of its marketing team members?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- How does Reed Technology measure the success of its marketing campaigns and events, and how will my performance be evaluated?
ASSUMPTION: These interview questions are designed to assess the role's fit with your skills, experience, and career goals, as well as the company's culture and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through https://corporate.reedtech.com/careers/
- Tailor your resume to highlight your relevant marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare examples of marketing campaigns or events you've managed, including results and lessons learned
- Follow up with the HR team one week after submission to confirm receipt of your application and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
