📌 Core Information
🔹 Job Title: Marketing Program Specialist
🔹 Company: Sony Honda Mobility of America
🔹 Location: Los Angeles, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting strategic brand and product initiatives
- Ensuring operational excellence across multiple marketing programs
- Managing project timelines, budgets, and logistics
- Collaborating with cross-functional teams and external agencies
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Supporting the planning and execution of integrated marketing programs, including product launches, campaigns, studio activations, and digital experiences
✅ Managing and maintaining project calendars, timelines, and milestone trackers across departments to ensure on-time delivery
✅ Tracking marketing budgets, processing purchase orders, reconciling vendor invoices, and supporting financial reporting
✅ Coordinating vehicle fleet logistics for marketing and experiential programs, including scheduling, transport, readiness, and usage tracking
✅ Organizing domestic and international travel logistics for marketing team members and executives, including transportation, accommodations, and event itineraries
✅ Serving as the internal point of contact for travel support and issue resolution
✅ Managing inventory and upkeep of company-owned marketing equipment and branded materials
✅ Maintaining asset delivery schedules for campaigns and coordinating timely distribution with vendors and internal teams
✅ Collaborating cross-functionally with Brand, Product, Experience, and external agencies to align on executional goals and standards
✅ Tracking and reporting on key marketing metrics and operational performance to support continuous improvement
ASSUMPTION: This role involves a high degree of multitasking and requires the ability to prioritize and manage time effectively to meet deadlines and ensure project success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in marketing coordination, campaign operations, or project management, ideally in automotive, tech, or premium consumer goods
Required Skills:
- Exceptional organizational skills and the ability to manage multiple concurrent timelines, assets, and cross-functional deliverables
- Experience coordinating business travel logistics for executive-level stakeholders
- Familiarity with managing physical inventory for marketing or event purposes
- Proficiency in project collaboration and budgeting tools such as Asana, Airtable, Salesforce, Google Workspace, and Microsoft Office
- Experience supporting financial administration (e.g., purchase orders, invoice reconciliation)
- Strong written and verbal communication skills, attention to detail, and a proactive, problem-solving mindset
Preferred Skills:
- Experience supporting go-to-market programs, product/vehicle launches, or live experiential activations
- Background in premium/luxury brand marketing
- Familiarity with EVs, connected mobility, or digital-first customer journeys
- Experience working with agencies or external production partners
ASSUMPTION: Candidates with experience in the automotive or tech industries and a strong understanding of marketing operations will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 per year
Benefits:
- Comprehensive medical, dental, and vision benefits
- Flexible Working Policy
- Paid parental leave
- 401k Program
- “Take What You Need” time off policy, with a minimum of 15 days off per year, and holiday breaks
- Yearly bonuses (subject to eligibility)
- Company phone (subject to eligibility)
- Company swag
- Brand new laptop and monitor
- Special discounts on Sony products
- Learning and Development quarterly stipend
- More to come!
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Los Angeles area. The actual base salary offered may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 51-200 employees
Founded: 2013 (as Sony Honda Mobility Inc., with Sony Honda Mobility of America established in 2023)
Company Description:
- Sony Honda Mobility of America is a subsidiary of Sony Honda Mobility Inc., a 50/50 joint venture between Sony and Honda
- The company is headquartered in Culver City, California, and focuses on bringing the innovative electric vehicle, AFEELA, to the US market
- AFEELA embodies the essence of "FEEL," creating an interactive relationship where people and mobility connect through advanced sensing and network technologies
Company Specialties:
- Electric Vehicles
- Connected Mobility
- Premium Brand Marketing
Company Website: https://www.shm-afeela.com/
ASSUMPTION: Sony Honda Mobility of America is a growing company with a strong focus on innovation and premium experiences, making it an exciting place for marketing professionals to grow their careers.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including Brand, Product, and Experience
Work Arrangement: On-site, with occasional domestic and international travel required
Growth Opportunities:
- As the company grows, there may be opportunities for the Marketing Program Specialist to take on more responsibilities or move into a management role
- The diverse nature of the company's offerings and markets provides ample opportunities for learning and professional development
ASSUMPTION: This role offers a unique opportunity to work at the intersection of technology, marketing, and premium brand experiences, providing a strong foundation for career growth in the automotive or tech industries.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Culver City, CA
Geographic Context:
- Culver City is located in the western part of Los Angeles County, adjacent to Santa Monica and Marina del Rey
- The area is known for its vibrant arts scene, diverse dining options, and proximity to beaches and outdoor activities
- Culver City is easily accessible by public transportation, with multiple bus lines and the Expo Line light rail connecting it to downtown Los Angeles and other nearby neighborhoods
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional early mornings, late evenings, or weekend work as needed for events or campaigns
ASSUMPTION: The work environment at Sony Honda Mobility of America is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-person or virtual interview with the Marketing Manager and a cross-functional team member
- Final interview with the Marketing Director
Key Assessment Areas:
- Organizational skills and project management abilities
- Communication and collaboration skills
- Attention to detail and problem-solving mindset
- Familiarity with marketing operations and budgeting tools
Application Tips:
- Highlight relevant experience in marketing coordination, campaign operations, or project management
- Demonstrate strong organizational skills and the ability to manage multiple projects and timelines
- Showcase experience working with cross-functional teams and external agencies
- Tailor your resume and cover letter to emphasize skills and experiences relevant to the role and company
ATS Keywords: Marketing Program Specialist, Marketing Coordination, Project Management, Marketing Operations, Brand Marketing, Product Launches, Campaign Execution, Event Coordination, Budget Management, Travel Logistics, Inventory Management, Cross-Functional Teams, External Agencies, Premium Brand Experiences, EV Marketing, Connected Mobility
ASSUMPTION: The application process at Sony Honda Mobility of America is designed to assess candidates' skills and fit for the role, with a focus on organizational skills, communication abilities, and relevant experience.
🛠️ Tools & Technologies
- Asana
- Airtable
- Salesforce
- Google Workspace (Google Drive, Google Docs, Google Sheets)
- Microsoft Office (Word, Excel, PowerPoint)
- Confluence (for project management and collaboration)
- Jira (for issue tracking and project management)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for project management, collaboration, and communication.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Sustainability
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Focused on premium brand experiences and customer satisfaction
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working with cross-functional teams and external agencies?
- Do you have a strong attention to detail and a proactive, problem-solving mindset?
- Are you passionate about premium brand experiences and customer-centric marketing?
ASSUMPTION: Candidates who are organized, collaborative, and passionate about premium brand experiences and customer-centric marketing will be well-suited to the work style and culture at Sony Honda Mobility of America.
⚠️ Potential Challenges
- Managing multiple projects and timelines simultaneously may be challenging for some candidates
- Occasional early mornings, late evenings, or weekend work may be required for events or campaigns
- Working with cross-functional teams and external agencies may present communication and collaboration challenges
- Keeping up with the fast-paced nature of the automotive and tech industries may require continuous learning and adaptation
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive, problem-solving mindset.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position places a stronger emphasis on project management, event coordination, and logistics
- In the automotive industry, this role is unique in its focus on premium brand experiences and electric vehicles
- Career progression in this role may follow a path similar to that of a Marketing Manager or Marketing Director, with a focus on operational excellence and strategic planning
ASSUMPTION: Candidates with experience in marketing coordination, project management, or event planning may find this role to be an excellent fit for their skillset and career goals.
📝 Sample Projects
- Planning and executing a product launch event for the AFEELA electric vehicle
- Managing the logistics and inventory for a brand activation at a major auto show
- Coordinating travel and accommodations for a marketing team attending an international conference
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that the Marketing Program Specialist may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for a product launch event, and what my role would be in planning and executing it?
- How does the Marketing Program Specialist collaborate with the Brand, Product, and Experience teams to ensure consistent and effective marketing campaigns?
- What opportunities are there for professional development and growth within the Marketing department and the company as a whole?
- How does Sony Honda Mobility of America support work-life balance for its employees?
- Can you provide an example of a successful marketing campaign that the company has executed, and what made it successful?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a proactive approach to understanding the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work, such as event planning, project management, or marketing campaign execution, to showcase your abilities
- Follow up with the HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
