📌 Core Information
🔹 Job Title: Marketing Program Specialist
🔹 Company: Acer Group
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving marketing programs to increase Acer's business in Canada
- Localizing and customizing sales and marketing tools for channel customers
- Executing marketing programs and monitoring ROI
- Engaging with channel customers through various communication methods
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work independently and collaboratively with international teams.
📋 Key Responsibilities
✅ Understand business objectives and growth plans, build and drive marketing programs and initiatives proactively to increase Acer business in Canada
✅ Localize, customize, and help develop sales/marketing tools for the channel customers
✅ Execute and administer marketing programs; monitor, record, and analyze ROI
✅ Develop an understanding of partner funding requirements; execute approved programs and ensure compliance
✅ Plan and host events for the channel customers (where appropriate and in coordination with the Account Managers)
✅ Act as the point person for localization and customization of creative assets, including creation of messaging and positioning to win sales
✅ Engage in merchandising activities, in-line merchandising, training, and launch activities
✅ Plan budget and marketing resources, manage the end-to-end process including creative services and accounting
✅ Participate in ongoing dialogue with the channel customers, including weekly conference calls, monthly visits, and/or quarterly business reviews
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and customer engagement, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent work experience.
Experience: 2-5 years of experience in marketing operations required, preferably in computer hardware or consumer electronics.
Required Skills:
- Strong understanding of marketing, including all forms of digital communications and traditional marketing activities
- Strong presentation, data analysis, project management, and operations skills
- Solid ability to think and act strategically
- High self-discipline to manage workload, multi-task, and deliver results independently
- Ability to work with internationally based finance and marketing teams
- Excellent written and spoken communication skills
- Highly proficient in Office 365, advanced Excel, Teams, SharePoint, and PowerPoint
Preferred Skills:
- Previous experience in the computer hardware or consumer electronics industry
- Fluency in French (Canada's second official language)
ASSUMPTION: While not explicitly stated, fluency in French may be beneficial for this role due to Canada's bilingual nature.
💰 Compensation & Benefits
Salary Range: CAD 65,000 - 85,000 per year (Based on industry standards for a Marketing Program Specialist with 2-5 years of experience in Canada)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee discounts on Acer products
- Paid time off (vacation, sick, and holidays)
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for event planning and customer engagement)
ASSUMPTION: The salary range is based on industry standards for similar roles in Canada. Benefits are inferred from typical benefits packages offered by companies of similar size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Acer is a leading global hardware and electronics company, specializing in the design, marketing, sale, and support of personal computers and other electronic devices.
Company Size: Acer is a large corporation with over 7,000 employees worldwide, offering ample opportunities for career growth and development.
Founded: Acer was founded in 1976, with its headquarters in Taiwan. It has since expanded globally, with significant operations in North America, Europe, and Asia.
Company Description:
- Acer is committed to innovation, continuously developing new technologies and solutions to enhance usability, product reliability, and value for its customers
- The company fosters a culture of creativity and individuality, encouraging employees to think outside the box and challenge established norms
- Acer offers a flexible and established organization, providing opportunities for career growth and development
Company Specialties:
- Personal computers (desktops, laptops, and 2-in-1 devices)
- Tablets and handheld devices
- Monitors and projectors
- Servers and storage solutions
- Gaming hardware and accessories
- Artificial Intelligence (AI) and Augmented Reality (AR) technologies
Company Website: www.acer.com
ASSUMPTION: Acer's global presence and size offer numerous opportunities for career advancement and international exposure.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, offering opportunities for growth and development.
Reporting Structure: The Marketing Program Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including sales, finance, and product management.
Work Arrangement: This is an on-site role, with the possibility of occasional remote work for event planning and customer engagement.
Growth Opportunities:
- Progression to a senior marketing role, such as Marketing Manager or Marketing Director
- Expansion into other areas of marketing, such as product marketing or brand management
- International assignments, given Acer's global presence
ASSUMPTION: This role offers strong potential for career growth, both within the marketing function and across the broader organization.
🌍 Location & Work Environment
Office Type: Acer's Mississauga office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 1730 North First Street, Suite 400, San Jose, California 95110, US (headquarters); 8F, 88, Sec. 1, Xin Tai Wu Rd., Sec 1, XiZhi District, New Taipei City 221, TW (Asia-Pacific headquarters); Via della Posta 28, Bioggio, Ticino 6934, CH (European headquarters); 3F, Headquarters Building, No. 168, Xizang Middle Rd., Shanghai, 200001, CN (Chinese headquarters)
Geographic Context:
- Mississauga is a multicultural city located in the Greater Toronto Area (GTA), offering a diverse range of cultural experiences and amenities
- The GTA is a major economic hub, with a thriving tech industry and numerous opportunities for professional growth and development
- Canada offers a high quality of life, with universal healthcare, excellent education systems, and a strong focus on work-life balance
Work Schedule: The standard workweek is Monday to Friday, with occasional flexibility for event planning and customer engagement. Acer offers a results-driven culture, allowing employees to manage their time and priorities effectively.
ASSUMPTION: The diverse and multicultural nature of Mississauga and the GTA offers a rich tapestry of experiences and opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and cross-functional team members
- Final interview with the Marketing Director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Project management and organizational skills
- Communication and interpersonal skills
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, project management skills, and relevant achievements
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, adaptability, and ability to work collaboratively with international teams
- Research Acer's products, markets, and competitors to demonstrate your understanding of the industry and the company's position within it
ATS Keywords: Marketing operations, program management, digital communications, traditional marketing, project management, data analysis, strategic thinking, self-discipline, collaboration, Office 365, Excel, PowerPoint
ASSUMPTION: Acer's interview process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Office 365 suite (Word, Excel, PowerPoint, Teams, SharePoint)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Event planning and management tools (e.g., Eventbrite, Cvent)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and region, but the list above provides a general overview of the types of tools required for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Acer encourages creativity and continuous improvement
- Customer-centric: Acer prioritizes understanding and meeting customer needs
- Collaboration: Acer fosters a culture of teamwork and cross-functional collaboration
Work Style:
- Results-driven: Acer values employees who take initiative and deliver results
- Adaptable: Acer's global presence requires employees to be flexible and adaptable to different cultures and working environments
- Creative: Acer encourages employees to think outside the box and challenge established norms
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment that requires adaptability and creativity?
- Are you comfortable working collaboratively with international teams and managing multiple priorities?
- Do you have a strong customer focus and a passion for driving results?
ASSUMPTION: Acer's culture values innovation, customer-centricity, and collaboration, making it an attractive choice for candidates who thrive in dynamic, results-driven environments.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Adapting to different cultures and working styles when collaborating with international teams
- Balancing the need for strategic thinking with the day-to-day execution of marketing programs
- Navigating Acer's large and complex organizational structure
ASSUMPTION: While Acer offers numerous opportunities for growth and development, the role may present challenges related to managing multiple priorities, adapting to different cultures, and navigating a large organizational structure.
📈 Similar Roles Comparison
- Marketing Program Specialist vs. Marketing Coordinator: The former role requires more strategic thinking, project management, and cross-functional collaboration, while the latter role may focus more on tactical execution and administrative tasks
- Marketing Program Specialist vs. Marketing Manager: The former role is typically at a lower level in the organizational hierarchy, with less responsibility for team management and budget allocation
- Career path: Marketing Program Specialist → Marketing Manager → Marketing Director → Vice President of Marketing
ASSUMPTION: The Marketing Program Specialist role offers a unique blend of strategic and tactical responsibilities, providing a strong foundation for career growth within the marketing function and beyond.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product line in Canada
- Localizing and customizing global marketing materials for the Canadian market
- Planning and hosting a customer event to drive brand awareness and engagement
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Marketing Program Specialist role, requiring strong project management, communication, and adaptability skills.
❓ Key Questions to Ask During Interview
- How does this role contribute to Acer's overall business strategy and growth plans?
- What are the key priorities for this role in the first 90 days?
- How does Acer support the professional development and growth of its marketing employees?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within the marketing function and across the broader organization?
- How does Acer foster a culture of innovation and creativity within its marketing teams?
ASSUMPTION: These interview questions are designed to assess the role's strategic importance, career growth opportunities, and cultural fit within Acer's marketing organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, project management skills, and relevant achievements
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, adaptability, and ability to work collaboratively with international teams
- Research Acer's products, markets, and competitors to demonstrate your understanding of the industry and the company's position within it
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
