📌 Core Information
🔹 Job Title: Marketing Programs Manager
🔹 Company: Encircle
🔹 Location: Kitchener, Ontario, Canada (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing programs to drive lead generation and customer engagement
- Collaborating with cross-functional teams to maximize marketing impact
- Managing program budgets, timelines, and resources effectively
- Analyzing program data to optimize campaign effectiveness and provide data-driven recommendations
- Staying current with marketing trends, technologies, and best practices
ASSUMPTION: This role requires a strategic thinker with a proven track record in B2B marketing, strong analytical skills, and the ability to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Develop comprehensive marketing program strategies aligned with Encircle's overall business objectives and target audience segments
✅ Identify key program themes, messaging, and content requirements to effectively reach and engage prospects and customers
✅ Define program goals, KPIs, and measurement frameworks to track success and optimize performance
✅ Lead the end-to-end execution of various marketing programs, including webinars, in-market events, partner marketing, email marketing campaigns, and targeted advertising initiatives
✅ Manage program budgets, timelines, and resources effectively, ensuring on-time and within-budget delivery
✅ Collaborate with internal teams (e.g., Content, Design, Sales) and external vendors to create compelling marketing assets and deliver seamless program experiences
✅ Oversee and assist with the development of landing pages, email templates, and other program-related materials
✅ Plan, coordinate, and execute Encircle's participation in key industry trade shows and events, including logistics, staffing, and pre/post-event communications
✅ Establish and track key program metrics, providing regular reports and insights on performance against goals
✅ Analyze program data to identify trends, areas for improvement, and opportunities to optimize campaign effectiveness
✅ Provide data-driven recommendations to inform future program strategies and resource allocation
✅ Work closely with the Sales team to ensure lead quality and effective follow-up processes
✅ Partner with the Product Marketing team to align program messaging with product updates and launches
✅ Communicate program plans, progress, and results effectively to stakeholders across the organization
✅ Continuously research and stay up-to-date on the latest marketing trends, technologies, and best practices
ASSUMPTION: This role requires strong project management and organizational skills, as well as exceptional written and verbal communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in B2B marketing, with a strong focus on program marketing and demand generation
Required Skills:
- Proven track record of developing and executing successful marketing programs that drive measurable results
- Experience with marketing automation platforms (e.g., Pardot) and CRM systems (e.g., Salesforce)
- Strong analytical skills and the ability to interpret data to inform decision-making
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously
- Exceptional written and verbal communication skills
- Ability to work independently and collaboratively in a fast-paced environment
Preferred Skills:
- Experience in the SaaS industry
- Familiarity with the restoration or insurance industries
ASSUMPTION: Candidates with relevant industry experience and a proven track record in B2B marketing will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 CAD per year (Based on industry standards for a Marketing Programs Manager with 5-10 years of experience in the SaaS industry)
Benefits:
- Flexible work arrangements and self-managed vacation time
- Comfortable work-from-home environment with the flexibility to join the collaboration hub in downtown Kitchener
- People-focused culture with a commitment to collaboration, trust, and transparency
- Support for continued growth and professional development
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Programs Manager with the required experience level in the SaaS industry. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on creating mobile apps for restoration contractors and the insurance industry
Company Size: 51-200 employees (Mid-size company) - Large enough to offer stability and resources, yet small enough for employees to have a significant impact on the company's success
Founded: 2012 - Encircle has been operating for over a decade, providing ample time for the company to establish itself in the market and develop a strong reputation
Company Description:
- Encircle is a software development company that specializes in creating mobile apps for restoration contractors and the insurance industry
- The company's flagship product is an app built for restoration contractors to make job documentation easy, enabling them to speed up restoration jobs, give visibility into a job's progress, and simplify the creation and sharing of detailed reports
- Encircle's apps meet and exceed the insurance industry's strict documentation requirements, improving customer satisfaction
Company Specialties:
- Mobile App Development
- Cloud Infrastructure
- Security
- Mobile User Experience
- Restoration App
- Insurance App
- Software
- Home Inventory
Company Website: getencircle.com
ASSUMPTION: Encircle's focus on the restoration and insurance industries sets it apart from other software development companies, allowing it to provide specialized solutions tailored to the unique needs of these industries.
📊 Role Analysis
Career Level: Mid-Senior level - This role offers an opportunity for experienced marketing professionals to take on a leadership role in developing and executing strategic marketing programs
Reporting Structure: The Marketing Programs Manager reports directly to the Manager, Growth Marketing
Work Arrangement: Remote OK - Encircle offers flexible work arrangements, allowing employees to work from home or join the company in its collaboration hub in downtown Kitchener
Growth Opportunities:
- As Encircle continues to grow and expand its offerings, there will be opportunities for the Marketing Programs Manager to take on additional responsibilities and advance their career within the marketing organization
- The company's commitment to supporting continued growth and professional development provides ample opportunities for employees to learn and grow in their roles
ASSUMPTION: Encircle's mid-size company structure offers ample opportunities for the Marketing Programs Manager to make a significant impact on the company's success and contribute to its growth.
🌍 Location & Work Environment
Office Type: Collaboration hub located in downtown Kitchener - Encircle offers a comfortable work-from-home environment with the flexibility to join the company in its collaboration hub for in-person collaboration and team-building activities
Office Location(s): 151 Charles St W, 100, Kitchener, Ontario N2G, Canada
Geographic Context:
- Kitchener is a mid-sized city located in the heart of Canada's Technology Triangle, offering a vibrant tech industry and a high quality of life
- The city is home to a diverse range of industries, including software development, advanced manufacturing, and financial services
- Kitchener's central location in Canada makes it an ideal hub for remote work, with easy access to major transportation networks
Work Schedule: Flexible - Encircle offers flexible work arrangements, allowing employees to work from home or join the company in its collaboration hub on a schedule that best fits their needs and preferences
ASSUMPTION: Encircle's flexible work arrangements and comfortable work-from-home environment allow employees to maintain a healthy work-life balance while still being able to collaborate effectively with the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Hiring Manager
- In-depth behavioral and skills-based interview with the Hiring Manager and a member of the Marketing team
- Final interview with the CEO
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit and alignment with Encircle's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and accomplishments
- Be prepared to discuss your approach to marketing program strategy, execution, and optimization
- Showcase your ability to work collaboratively and effectively with cross-functional teams
- Demonstrate your understanding of Encircle's products and the industries it serves
- Prepare thoughtful questions to ask the interview panel about the role, the team, and the company's growth plans
ATS Keywords: Marketing Programs, B2B Marketing, Demand Generation, Marketing Automation, CRM Systems, Strategic Planning, Project Management, Cross-Functional Collaboration, SaaS Industry, Restoration Industry, Insurance Industry
ASSUMPTION: Encircle's hiring process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, as well as their ability to work collaboratively and effectively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Pardot)
- CRM systems (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The Marketing Programs Manager should be comfortable working with a variety of marketing, project management, and data analysis tools to effectively execute and optimize marketing programs.
👔 Cultural Fit Considerations
Company Values:
- Define your own balance - Encircle encourages employees to take the time they need to maintain a healthy work-life balance
- Work where you work best - Encircle offers flexible work arrangements and a comfortable work-from-home environment, with the flexibility to join the company in its collaboration hub in downtown Kitchener
- We are people-focused - Encircle prioritizes collaboration, trust, and transparency in its work environment
- Choose your path and we’ll support your continued growth - Encircle is committed to supporting employees' professional development and growth opportunities
Work Style:
- Encircle values employees who are self-motivated, proactive, and able to work independently
- The company encourages a collaborative and inclusive work environment, where employees are encouraged to share their ideas and contribute to the company's success
- Encircle prioritizes open and transparent communication, with regular team meetings and one-on-one check-ins to ensure everyone is aligned and on track
Self-Assessment Questions:
- How do you approach defining and measuring the success of a marketing program?
- Can you describe a time when you had to pivot or adjust a marketing strategy mid-campaign? How did you approach this change, and what was the outcome?
- How do you balance your workload and maintain a healthy work-life balance, especially when working remotely?
ASSUMPTION: Encircle's cultural values and work style prioritize employee well-being, collaboration, and growth, creating an environment where employees can thrive both personally and professionally.
⚠️ Potential Challenges
- The Marketing Programs Manager may face challenges in balancing multiple projects and priorities, requiring strong project management and organizational skills
- As Encircle continues to grow and expand its offerings, the Marketing Programs Manager may need to adapt to changes in the company's marketing strategy and priorities
- The role may require occasional travel to attend industry events and trade shows
- Working remotely may present challenges in maintaining a healthy work-life balance and staying connected with the team
ASSUMPTION: The Marketing Programs Manager should be proactive in managing their workload, communicating effectively with the team, and seeking support when needed to overcome these challenges.
📈 Similar Roles Comparison
- Marketing Programs Manager vs. Marketing Manager - The Marketing Programs Manager role focuses specifically on developing, executing, and optimizing marketing programs, while the Marketing Manager role may have a broader scope, including brand management, market research, and marketing strategy
- Industry-specific context - Encircle's focus on the restoration and insurance industries sets it apart from other software development companies, offering unique challenges and opportunities for the Marketing Programs Manager
- Career path comparison - The Marketing Programs Manager role offers an opportunity for experienced marketing professionals to take on a leadership role in developing and executing strategic marketing programs, with potential career growth opportunities as the company expands its offerings
ASSUMPTION: The Marketing Programs Manager role at Encircle offers a unique opportunity for experienced marketing professionals to make a significant impact on the company's success and contribute to its growth in the restoration and insurance industries.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to generate leads for Encircle's restoration app
- Planning and coordinating Encircle's participation in a major industry trade show, including logistics, staffing, and pre/post-event communications
- Analyzing program data to identify trends, areas for improvement, and opportunities to optimize campaign effectiveness for Encircle's insurance app
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges the Marketing Programs Manager may face in developing, executing, and optimizing marketing programs for Encircle's restoration and insurance apps.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into that overall plan?
- How does Encircle support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Encircle measure the success of its marketing programs, and how would my performance be evaluated in this role?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their ability to contribute to Encircle's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and accomplishments
- Prepare for behavioral and skills-based interview questions that assess your strategic thinking, analytical skills, and cultural fit
- Research Encircle's products and the industries it serves to demonstrate your understanding of the company and its offerings
- Prepare thoughtful questions to ask the interview panel about the role, the team, and the company's growth plans
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
