📌 Core Information
🔹 Job Title: Marketing Programs Specialist
🔹 Company: Blend
🔹 Location: United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (with travel for events)
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing various marketing programs, with a focus on events and demand generation.
- Collaborating cross-functionally with marketing and sales teams to track engagement and optimize outreach strategies.
- Managing event logistics, vendor communication, attendee registration, and post-event follow-ups.
- Performing marketing operations tasks, such as campaign setup, project management, and budget tracking.
- Utilizing tools like Hubspot, Salesforce, and Asana to manage campaigns, data, and projects.
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously. It's ideal for a proactive, detail-oriented professional with a passion for marketing and events.
📋 Key Responsibilities
✅ Event Management: Assist in planning, promoting, and executing webinars, virtual events, conferences, and trade shows. Manage event logistics, vendor communication, attendee registration, material preparation, and post-event follow-ups.
✅ Marketing Operations Support: Perform tasks related to campaign setup and project management, including purchase order creation, contract execution, budget tracking, vendor onboarding, and payment processing.
✅ CRM & Marketing Automation: Assist in creating and managing event-related campaigns in Hubspot and Salesforce, ensuring timely lead uploads and accurate data management.
✅ Sales Enablement Support: Collaborate with Sales Leaders and Account Executives to track engagement with marketing programs, optimize outreach strategies, and contribute to pipeline acceleration.
✅ Budget Management: Track event-related expenses and assist in managing the overall marketing budget.
✅ Vendor Management: Proactively work with external vendors to ensure timely and high-quality execution of marketing activities.
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
Experience: 2-5 years of experience in a marketing support role, including internships or project-based work.
Required Skills:
- Highly organized with strong prioritization and project management skills.
- Excellent written and verbal communication skills.
- Proficient in Google Workspace (Docs, Sheets, Slides) and project management tools like Asana.
- Strong problem-solving skills and a proactive approach to challenges.
- Ability to travel to support conferences as needed.
Preferred Skills:
- Experience with Hubspot, Salesforce, or other marketing automation platforms.
- Familiarity with event planning software and tools.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the responsibilities and the need to communicate effectively with various teams and stakeholders.
💰 Compensation & Benefits
Salary Range: $78,000 - $91,000 per year. This range is inclusive of base salary and may include other forms of compensation, such as signing bonuses, stock options, or performance-based incentives. Final pay offer amounts will vary depending on multiple factors, including but not limited to function, level, geographic location, job-related knowledge, skills, and experience.
Benefits:
- Meaningful equity
- 401(k) plan with employer matching contribution
- Comprehensive health benefits
- 8 weeks of paid parental, medical, and pregnancy leaves
- Generous vacation policy
- Wellness benefits covering a variety of wellness activities, gym memberships, fitness classes, and more
Working Hours: Full-time, with a standard workweek of 40 hours. The role may require occasional travel to support events and conferences.
ASSUMPTION: The salary range provided is inclusive of base salary and may include other forms of compensation. The final pay offer will depend on various factors, including job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Blend is a leading origination platform for digital banking solutions, serving financial providers such as large banks, fintechs, and credit unions. They aim to transform banking experiences for customers by providing a user-friendly, efficient, and transparent platform.
Company Size: Blend has 1,001-5,000 employees, making it a mid-sized company. This size offers the benefits of a larger organization, such as diverse opportunities and resources, while maintaining a more agile and innovative environment compared to larger enterprises.
Founded: Blend was founded in 2012 and went public in 2021. It has since grown to become a prominent player in the fintech industry.
Company Description:
- Blend is a dynamic and growing B2B software company working with the nation’s largest banks and lenders.
- The company's cloud banking platform is used by over 330 financial services firms to acquire more customers, increase productivity, and deliver end-to-end digital experiences.
- Blend's software enables its customers to process an average of more than $5 billion in loans per day, making it possible for consumers to reach their financial goals faster and lead better lives.
Company Specialties:
- Digital banking solutions
- Loan origination platform
- Financial services technology
- Customer experience transformation
Company Website: blend.com
ASSUMPTION: Blend's focus on innovation, customer experience, and growth makes it an attractive employer for professionals seeking to make an impact in the fintech industry.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career marketing professional seeking to gain experience in event management, marketing operations, and demand generation. It offers opportunities for growth and learning within a dynamic and growing organization.
Reporting Structure: The Marketing Programs Specialist will likely report to the Marketing Operations Manager or a similar role within the marketing department. They may also collaborate closely with sales and other cross-functional teams.
Work Arrangement: This role is remote, with occasional travel required to support events and conferences. The remote work arrangement allows for flexibility and work-life balance, while the travel requirement enables the professional to build relationships with stakeholders and gain valuable event experience.
Growth Opportunities:
- Expanding event management responsibilities to include larger-scale or more complex events.
- Taking on additional marketing operations tasks or projects to gain a broader understanding of the marketing function.
- Collaborating with cross-functional teams to contribute to the development of new marketing strategies or campaigns.
ASSUMPTION: This role offers ample opportunities for professional growth and development within a dynamic and growing organization.
🌍 Location & Work Environment
Office Type: Blend operates a remote-first work environment, with occasional travel required for events and conferences.
Office Location(s): Blend's headquarters is in San Francisco, CA, but employees can work remotely from anywhere in the United States.
Geographic Context:
- The United States offers a diverse range of cultural, economic, and professional opportunities for marketing professionals.
- The remote work arrangement allows for flexibility in choosing a location that best suits the employee's personal and professional needs.
- Blend's focus on innovation and growth creates a dynamic and engaging work environment for its employees.
Work Schedule: Full-time, with a standard workweek of 40 hours. The role may require occasional travel to support events and conferences.
ASSUMPTION: Blend's remote-first work environment and flexible location options cater to a diverse range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Behavioral and skills-based interview with the hiring manager
- Final interview with key stakeholders or team members
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple projects
- Communication and interpersonal skills
- Event planning and management experience
- Familiarity with marketing automation tools and CRM systems
- Alignment with Blend's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Showcase your strong organizational skills and attention to detail.
- Prepare examples of your event planning and management experience, as well as any relevant marketing campaigns or projects you've worked on.
- Research Blend's company culture and values, and be prepared to discuss how your personal values align with theirs.
ATS Keywords: Marketing Programs Specialist, Event Management, Marketing Operations, Demand Generation, CRM, Marketing Automation, Project Management, Remote Work, Travel
ASSUMPTION: Blend's interview process is designed to assess the candidate's skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Hubspot
- Salesforce
- Asana
- Google Workspace (Docs, Sheets, Slides)
- Event planning software and tools
ASSUMPTION: Familiarity with these tools and technologies is not strictly required but would be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Remote-first, with occasional travel required for events and conferences
- Dynamic and fast-paced, with a focus on growth and innovation
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the flexibility it offers?
- Are you comfortable with occasional travel to support events and conferences?
- Do you have strong organizational skills and the ability to manage multiple projects simultaneously?
- Are you a proactive, detail-oriented professional with a passion for marketing and events?
- Do you align with Blend's company values and culture?
ASSUMPTION: Blend's remote-first work environment and focus on innovation and growth create a unique and engaging work culture that appeals to a specific type of professional.
⚠️ Potential Challenges
- The role may require occasional travel to support events and conferences, which could be challenging for candidates who prefer a fully remote work arrangement.
- The fast-paced and dynamic nature of the role may be overwhelming for candidates who prefer a more structured or predictable work environment.
- The role involves managing multiple projects and deadlines simultaneously, which could be challenging for candidates who struggle with time management or organization.
- The remote work arrangement may present communication and collaboration challenges, requiring strong interpersonal and communication skills to succeed.
ASSUMPTION: These potential challenges highlight the importance of self-awareness and careful consideration of one's personal and professional preferences when applying for this role.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on event management and marketing operations tasks.
- In the fintech industry, Blend's focus on innovation and growth sets it apart from more traditional financial services firms, offering unique opportunities for professional development and career advancement.
- Career paths within Blend may include progression into more senior marketing roles, such as Marketing Manager or Director of Marketing, as well as opportunities to specialize in specific areas of marketing, such as demand generation or product marketing.
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for professional growth within the dynamic and growing fintech industry.
📝 Sample Projects
- Planning and executing a virtual event for 500 attendees, including managing vendor communication, attendee registration, and post-event follow-ups.
- Collaborating with the sales team to optimize outreach strategies for a marketing campaign, resulting in a 20% increase in engagement and a 15% increase in pipeline acceleration.
- Managing the budget for a series of events, ensuring accurate tracking of expenses and adherence to the overall marketing budget.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Marketing Programs Specialist at Blend.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and stakeholders within the organization?
- What opportunities are there for professional growth and development within this role and the broader marketing function at Blend?
- How does Blend support work-life balance for its remote employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and opportunities for professional growth at Blend.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Blend Careers page.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your ability to manage multiple projects, strong organizational skills, and attention to detail.
- Prepare examples of your event planning and management experience, as well as any relevant marketing campaigns or projects you've worked on.
- Research Blend's company culture and values, and be prepared to discuss how your personal values align with theirs during your interviews.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
