Marketing Programs Specialist, Workvivo - Ireland

Zoom

Full-time

On-site

Cork, Cork, Ireland

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Marketing Programs Specialist, Workvivo - Ireland

🔹 Company: Zoom

🔹 Location: Cork, Ireland (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days remote, 3 days on-site)

🚀 Job Overview

Key aspects of this role include:

Building and managing relationships with industry influencers and thought leaders
Creating and executing influencer campaigns to drive brand awareness and community growth, especially on LinkedIn
Leading and supporting virtual events and activations to engage prospects and amplify market presence
Collaborating cross-functionally to align influencer and event strategies with brand and demand goals
Launching programs that position Workvivo as the go-to platform for employee engagement and internal communication

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong relationship-building skills. It's ideal for a marketing professional with experience in B2B marketing, influencer engagement, and community building.

📋 Key Responsibilities

✅ Building and managing relationships with industry influencers, thought leaders, and brand advocates

✅ Creating and executing influencer campaigns that drive brand awareness, credibility, and community growth, especially on LinkedIn

✅ Leading and supporting virtual events and activations that engage prospects and amplify market presence

✅ Elevating LinkedIn as a key content and engagement platform for Workvivo – developing strategies to grow reach and impact

✅ Collaborating with internal content, creative, and social teams to ensure influencer and event strategies align with brand and demand goals

✅ Launching programs that position Workvivo as the go-to platform for employee engagement and internal communication

✅ Tracking and reporting on program performance – analyzing data to continuously optimize for reach, engagement, and pipeline

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization. Successful candidates will be comfortable working cross-functionally and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of experience in B2B marketing programs, with a strong focus on influencer engagement, community building, and virtual events

Required Skills:

Proven expertise using LinkedIn as a key marketing channel for thought leadership, community engagement, and demand generation
Strong relationship-building skills – confident in reaching out and collaborating with industry voices
Creative mindset with an eye for engaging, human content and campaigns
Detail-oriented with strong project management skills
Comfortable working cross-functionally in a fast-paced, scaling SaaS environment
Experienced using tools like HubSpot and virtual event platforms to manage, track, and optimize programs

Preferred Skills:

Experience with employee engagement or internal communications platforms
Fluency in additional languages

ASSUMPTION: Candidates should have a proven track record in B2B marketing, with a focus on influencer engagement and community building. Experience with employee engagement platforms and additional languages are a plus but not required.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on experience and market research)

Benefits:

Competitive benefits package, including health, dental, and vision insurance
401(k) matching and employee stock purchase plan
Flexible work arrangements and remote work options
Generous time off, including vacation, sick leave, and company holidays
Employee wellness programs and resources

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:30 PM (with flexible hours and remote work options)

ASSUMPTION: The salary range is estimated based on market research for similar roles in the Cork area. Benefits are based on Zoom's standard benefits package for full-time employees.

📌 Applicant Insights

🔍 Company Context

Industry: Zoom is a leading provider of video communications and collaboration solutions, operating in the competitive IT services and IT consulting industry

Company Size: Zoom is a large company with 5,001-10,000 employees, offering ample opportunities for growth and collaboration

Founded: Zoom was founded in 2013 and has since grown to become a publicly-traded company with a global presence

Company Description:

Zoom is committed to delivering happiness to its customers by providing innovative, user-friendly video communications solutions
The company fosters a culture of care, supporting its community, customers, company, teammates, and employees
Zoom offers a wide range of products, including AI Companion, Team Chat, Contact Center, Phone, Events, Rooms, Webinar, and more

Company Specialties:

Video Conferencing
Audio Conferencing
Mobile Collaboration
Cloud Meetings
Webinar

Company Website: zoom.com

ASSUMPTION: Zoom's large size and global presence offer applicants numerous opportunities for career growth and development. The company's commitment to delivering happiness and fostering a culture of care makes it an attractive employer in the IT industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in B2B marketing, influencer engagement, and community building

Reporting Structure: The Marketing Programs Specialist will report directly to the Marketing Programs Manager

Work Arrangement: This is a hybrid role, with employees working 2 days remotely and 3 days on-site at the Cork office

Growth Opportunities:

Potential to take on more responsibilities and advance to a senior role within the marketing team
Opportunities to work on cross-functional projects and collaborate with other departments
Chance to gain experience in a fast-paced, scaling SaaS environment and contribute to the company's growth

ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to gain experience in influencer engagement, community building, and virtual events while working in a fast-paced, collaborative environment.

🌍 Location & Work Environment

Office Type: Hybrid (2 days remote, 3 days on-site)

Office Location(s): Cork, Ireland

Geographic Context:

Cork is the second-largest city in Ireland, offering a vibrant cultural scene, historical sites, and outdoor activities
The Cork office is conveniently located in the city center, with easy access to public transportation and amenities
Cork has a mild, oceanic climate, with temperatures ranging from 4°C to 18°C throughout the year

Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:30 PM (with flexible hours and remote work options)

ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds – the structure and collaboration of an on-site office environment, combined with the flexibility and convenience of remote work.

💼 Interview & Application Insights

Typical Process:

Phone or video screen with the hiring manager (30 minutes)
Technical assessment or case study (60 minutes)
On-site or video interview with the marketing team (60 minutes)
Final interview with the marketing director (30 minutes)

Key Assessment Areas:

Strategic thinking and creativity in influencer campaign development
Data-driven approach to program performance analysis and optimization
Strong relationship-building skills and ability to collaborate cross-functionally

Application Tips:

Tailor your resume and cover letter to highlight your experience in B2B marketing, influencer engagement, and community building
Prepare examples of successful influencer campaigns or virtual events you've managed in the past
Demonstrate your understanding of the Workvivo platform and its unique value proposition

ATS Keywords: B2B marketing, influencer engagement, community building, virtual events, LinkedIn marketing, brand awareness, project management, data analysis, cross-functional collaboration, HubSpot, event management, engagement strategies

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, creativity, data-driven approach, and relationship-building skills. Applicants should tailor their application materials to highlight these competencies and provide relevant examples of their past experiences.

🛠️ Tools & Technologies

HubSpot
Virtual event platforms (e.g., Hopin, 6Connex, or similar)
Social media management tools (e.g., Hootsuite, Buffer, or similar)
Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: Familiarity with these tools is not required but would be beneficial. The Marketing Programs Specialist will be expected to learn and utilize these tools as part of their role.

👔 Cultural Fit Considerations

Company Values:

Care: Care for our community, our customers, our company, our teammates, and ourselves
Ownership: Take ownership of our work and our impact
Integrity: Act with integrity in all we do

Work Style:

Collaborative: Zoom fosters a culture of teamwork and cross-functional collaboration
Fast-paced: The company operates in a dynamic, fast-paced environment, requiring employees to be adaptable and responsive
Data-driven: Zoom uses data to inform decision-making and continuously improve its products and services

Self-Assessment Questions:

Do I have a proven track record of building and maintaining relationships with industry influencers and thought leaders?
Am I comfortable working cross-functionally in a fast-paced, scaling SaaS environment?
Do I have a creative mindset and an eye for engaging, human content and campaigns?

ASSUMPTION: Successful candidates will demonstrate a strong fit with Zoom's company values and work style, with a proven track record in B2B marketing, influencer engagement, and community building.

⚠️ Potential Challenges

Managing multiple projects and priorities in a fast-paced, dynamic environment
Building and maintaining relationships with industry influencers and thought leaders in a competitive market
Balancing the need for strategic planning with the need for quick, creative execution
Adapting to a hybrid work arrangement, with a mix of remote and on-site work

ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and collaborative approach from the Marketing Programs Specialist.

📈 Similar Roles Comparison

Unlike traditional marketing roles, this position focuses heavily on influencer engagement and community building, making it unique within the marketing function
In comparison to other B2B marketing roles, this position requires a strong focus on LinkedIn as a key marketing channel for thought leadership, community engagement, and demand generation
Career progression in this role could lead to senior marketing positions, such as Marketing Programs Manager or Marketing Director, with experience in influencer engagement and community building

ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in influencer engagement and community building while working in a fast-paced, collaborative environment.

📝 Sample Projects

Developing and executing an influencer campaign to drive brand awareness and community growth for Workvivo's launch in the European market
Coordinating a virtual event featuring industry thought leaders and Workvivo customers, with a focus on engagement and lead generation
Launching a program to position Workvivo as the go-to platform for employee engagement and internal communications, with a focus on thought leadership content and community building

ASSUMPTION: These sample projects illustrate the strategic, creative, and data-driven approach required for success in this role.

❓ Key Questions to Ask During Interview

Can you describe the team structure and how this role fits within the marketing department?
What are the key priorities for this role in the first 30, 60, and 90 days?
How does Zoom support the growth and development of its employees, particularly in marketing roles?
What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
How does Zoom foster a culture of collaboration and cross-functional teamwork within the marketing department?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture, allowing them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the Workday job posting
Tailor your resume and cover letter to highlight your experience in B2B marketing, influencer engagement, and community building
Prepare examples of successful influencer campaigns or virtual events you've managed in the past
Demonstrate your understanding of the Workvivo platform and its unique value proposition
Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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