Marketing Project Manager in Latvia and Loyalty Program Manager in the Baltics

📌 Core Information

🔹 Job Title: Marketing Project Manager in Latvia and Loyalty Program Manager in the Baltics

🔹 Company: Circle K

🔹 Location: Riga, Rīga, Latvia

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Fri Mar 28 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Collaboration with colleagues in Latvia and the Baltics
• Ensuring effective marketing campaign planning, execution, and analysis
• Leading local marketing activities and providing improvement recommendations
• Maintaining and developing the loyalty program at the Baltic level

ASSUMPTION: This role seems highly collaborative and interactive, demanding proactive coordination across regional departments due to the mention of working with colleagues and agencies in Latvia and the Baltics.

📋 Key Responsibilities

✅ Collaborate with colleagues in Latvia and the Baltics for effective marketing campaigns

✅ Work with agencies to implement campaigns (Creative, Media, SoMe, PR)

✅ Lead local marketing initiatives and suggest market-based improvements

✅ Analyze marketing campaign performance and provide data-driven feedback

✅ Support various company departments with marketing activities

✅ Maintain and expand the loyalty program at the Baltic level

✅ Analyze the performance of loyalty programs across the Baltics

ASSUMPTION: The listed responsibilities indicate a multitasking role prioritizing strategy, execution, and analysis, with a particular focus on cross-border regional market dynamics.

🎯 Required Qualifications

Education: Higher education in marketing or a related field

Experience: A minimum of 5 years in marketing or similar roles, with large-scale campaign management being beneficial

Required Skills:

• Marketing expertise
• Project management capabilities
• Excellent communication, organizational, and time management skills

Preferred Skills:

• Detail orientation with a strong sense of responsibility
• Ability to work in a dynamic environment with self-driven priorities

ASSUMPTION: The role requires a balance of strong foundational skills and the ability to drive projects independently, which is typical for senior project management roles in fast-paced environments.

💰 Compensation & Benefits

Salary Range: Starting from 3700 EUR per month before taxes, varying based on skills and experience

Benefits:

• Exciting work in an international company with great colleagues
• Opportunities for professional and personal growth
• Health insurance after the probation period
• Discounts and benefits on Circle K products
• Option to work remotely up to 2 days a week

Working Hours: 40 hours per week with some flexible remote working options

ASSUMPTION: The compensation package suggests a competitive salary with substantial benefits reflecting the role's seniority and the company's commitment to employee wellbeing.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, with a strong focus on convenience and fuel

Company Size: 10,001+ employees, indicating a large-scale organization with ample resources for employee support and growth

Founded: 1951, showcasing a well-established presence in the market

Company Description:

• Contributes to communities across North America, Europe, Asia, and the Middle East
• One of the world’s leading convenience and fuel retail businesses
• Operates over 14,200 stores in 26 countries globally

Company Specialties:

• Retail operations
• Convenience and fuel
• Food and beverage offerings

Company Website: http://www.circlek.com/

ASSUMPTION: As part of a major retail and convenience network, the company likely emphasizes customer satisfaction and continuous service improvement, offering diverse career paths.

📊 Role Analysis

Career Level: Mid to senior level, given the requirement for substantial experience and the strategic scope of the duties

Reporting Structure: Likely reports to a regional marketing head or similar senior position

Work Arrangement: Predominantly on-site with remote work flexibility up to 2 days a week

Growth Opportunities:

• Expand regional influence within the Baltic markets
• Enhance strategic marketing and leadership skills
• Potential career advancement in a vast international company

ASSUMPTION: The role offers significant career development paths particularly for those interested in regional marketing strategies and cross-border program management.

🌍 Location & Work Environment

Office Type: Likely in a corporate setting in Riga, adapted for both in-office and remote work

Office Location(s): Duntes iela 6, Rīga, Latvia

Geographic Context:

• Located in Latvia’s capital, Riga, offering rich cultural and business environments
• A gateway for operating across the Baltic states
• Access to a vibrant international marketplace

Work Schedule: Standard business hours with potential flexibility for remote collaborations

ASSUMPTION: Given the corporate setting and regional responsibility, the office is likely designed to support collaborative work in an international context.

💼 Interview & Application Insights

Typical Process:

• Submit your online application through the company's career portal
• Initial assessment by HR for qualifications
• Interview rounds with HR and hiring managers

Key Assessment Areas:

• Proven marketing management experience
• Leadership in project execution
• Data-driven decision making

Application Tips:

• Highlight relevant cross-border marketing experience
• Demonstrate leadership in loyalty programs
• Include data-driven achievements in your resume

ATS Keywords: Marketing, Project Management, Loyalty Program, Data Analysis, Baltic Region

ASSUMPTION: The recruitment process is likely rigorous, focusing on detailed evaluation of technical skills and cross-border marketing competencies due to the regional nature of the job.

🛠️ Tools & Technologies

• Marketing analytics software
• Loyalty program management tools
• Project management platforms

ASSUMPTION: Given the nature of responsibilities, proficiency in marketing technology tools and platforms is essential for efficiency in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused service delivery
• Commitment to growth and innovation
• Integrity and respect in operations

Work Style:

• Dynamic and fast-paced
• Encourages initiative and innovation
• Collaborative across functions and geographies

Self-Assessment Questions:

• Do you thrive in a cross-cultural work environment?
• Are you able to lead initiatives independently?
• Can you manage multiple marketing projects concurrently?

ASSUMPTION: The cultural environment suggests a proactive, innovative, and holistic approach to marketing operations, suitable for candidates seeking to influence beyond local boundaries.

⚠️ Potential Challenges

• Managing cross-regional marketing strategies
• Balancing local and Baltic-wide project priorities
• Adapting to market changes and regional nuances
• Navigating language and cultural differences

ASSUMPTION: Challenges often arise from the scope of coordinating efforts across multiple regions and cultures, demanding adaptability and strong interpersonal skills.

📈 Similar Roles Comparison

• Smaller firms may offer less complexity but significantly reduced resource access
• Tech-focused roles may require more emphasis on digital marketing analytics
• Local-centric roles may not offer significant cross-border collaboration opportunities

ASSUMPTION: Comparing with similar roles, this position offers a unique blend of regional leadership and marketing strategy responsibilities.

📝 Sample Projects

• Developing a regional loyalty program improvement plan
• Launching a cross-border marketing campaign for a new product
• Leading data analysis for recent marketing initiatives across the Baltics

ASSUMPTION: Projects are likely complex and strategically significant, contributing directly to regional marketing and customer engagement goals.

❓ Key Questions to Ask During Interview

• What are the current challenges in the Baltic market for our products?
• How does the loyalty program integrate with overall marketing strategies?
• Can you describe the team's existing structure and dynamics?
• What major changes are expected in the upcoming year for the Baltic market?
• How is success measured in this role?

ASSUMPTION: The questions aim to explore strategic company objectives and align personal and professional goals with Circle K’s market strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Circle K career website here
• Prepare a CV emphasizing relevant marketing experiences
• Ensure availability for interviews within the given timeline
• Conduct background research on Circle K’s market presence in the Baltics
• Prepare for potential skills assessments

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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