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Marketing Project Specialist

Abbott
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Project Specialist

πŸ”Ή Company: Abbott

πŸ”Ή Location: Austin, TX

πŸ”Ή Job Type: On-Site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 30, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-Site

πŸš€ Job Overview

Key aspects of this role include:

  • Designing and implementing marketing activities and materials
  • Managing marketing plans and ensuring adherence
  • Liaising with media, advertising agencies, and public relations firms
  • Coordinating involvement in conferences, exhibitions, and marketing seminars
  • Managing digital assets, including social media, website content, and environmentals at tradeshows

ASSUMPTION: This role requires strong project management skills, creativity, and the ability to work effectively with various stakeholders.

πŸ“‹ Key Responsibilities

βœ… Design, develop, and implement marketing activities and materials such as brochures, audio/visual materials, and digital content

βœ… Review business results and ensure the adherence of the marketing activities and plans

βœ… Liaise with the media, advertising agencies, and public relations firms to coordinate marketing efforts

βœ… Coordinate involvement in conferences, exhibitions, and marketing seminars

βœ… Manage marketing collateral and digital assets, including website, social media, paid media ads, and environmentals at tradeshows

ASSUMPTION: This role may require occasional travel to attend conferences, exhibitions, and other events.

🎯 Required Qualifications

Education: Associate's Degree required

Experience: 1+ years of marketing experience

Required Skills:

  • Proven experience in marketing or related field
  • Strong project management skills
  • Excellent communication and collaboration skills
  • Proficiency in Microsoft Office Suite
  • Familiarity with project management software (e.g., Monday.com)

Preferred Skills:

  • Bachelor’s Degree in Marketing, Communications, or Advertising
  • Experience working with copywriters and graphic designers
  • Experience in healthcare or medical device marketing and communications
  • Experience with regulatory management of assets

ASSUMPTION: While a Bachelor's Degree is preferred, Abbott may consider candidates with an Associate's Degree and relevant experience.

πŸ’° Compensation & Benefits

Salary Range: $60,000.00 - $120,000.00 per year

Benefits:

  • Career development opportunities
  • Free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year
  • Excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, Freedom 2 Save student debt program, and FreeU education benefit

Working Hours: Full-time, standard work hours with occasional travel

ASSUMPTION: Abbott's salary range is inclusive of the full grade range, and they usually hire based on the mid-point.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Abbott operates in the healthcare industry, focusing on diagnostics, medical devices, nutritionals, and branded generic medicines. They serve people in more than 160 countries worldwide.

Company Size: Abbott is a large corporation with over 10,000 employees globally.

Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader.

Company Description:

  • Abbott is a global healthcare leader that helps people live more fully at all stages of life.
  • They offer a wide range of life-changing technologies, including leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.
  • Abbott is committed to providing employees with career development opportunities, competitive benefits, and a supportive work environment.

Company Specialties:

  • Nutrition
  • Diagnostics
  • Medical Devices
  • and Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Abbott's focus on innovation and global impact makes it an attractive employer for marketing professionals seeking to grow their careers in the healthcare industry.

πŸ“Š Role Analysis

Career Level: This role is suitable for early-career marketing professionals or recent graduates with relevant experience.

Reporting Structure: The Marketing Project Specialist will report directly to the Marketing Manager or a similar role within the Cardiac Rhythm Management division.

Work Arrangement: This is an on-site role with occasional travel requirements (up to 10% of the time).

Growth Opportunities:

  • Abbott offers career development opportunities, including tuition reimbursement and education benefits.
  • Progression within the marketing department or other divisions may be possible with strong performance and relevant experience.

ASSUMPTION: Abbott's large size and global presence provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Abbott's Austin office is a corporate environment with a professional dress code.

Office Location(s): 8701 Bee Caves Rd, Austin, TX 78701, United States

Geographic Context:

  • Austin is the capital city of Texas and is known for its vibrant music and tech industries.
  • The city offers a high quality of life, with numerous cultural attractions, outdoor activities, and a thriving food scene.
  • Austin has a humid subtropical climate, with mild winters and hot summers.

Work Schedule: Standard work hours, with occasional travel requirements

ASSUMPTION: Abbott's Austin office provides a collaborative and innovative work environment, with ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with the team or additional stakeholders

Key Assessment Areas:

  • Marketing and project management skills
  • Communication and collaboration abilities
  • Cultural fit and alignment with Abbott's values

Application Tips:

  • Highlight relevant marketing experience and achievements in your resume.
  • Tailor your cover letter to demonstrate your understanding of Abbott's mission and values.
  • Prepare examples of marketing campaigns or projects you've worked on, focusing on your role and the outcomes.

ATS Keywords: Marketing, Project Management, Digital Assets, Social Media, Advertising, Public Relations, Event Coordination, Graphic Design, Copywriting, Healthcare Marketing, Regulatory Management, Microsoft Office, Acrobat

ASSUMPTION: Abbott's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, PowerPoint, Excel)
  • Project management software (e.g., Monday.com)
  • Graphic design tools (e.g., Adobe Creative Suite)
  • Social media platforms (e.g., Facebook, Twitter, LinkedIn)

ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their skills during the interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Caring
  • Integrity
  • Quality
  • Performance

Work Style:

  • Collaborative
  • Innovative
  • Results-driven
  • Adaptable

Self-Assessment Questions:

  • Do you thrive in a collaborative, innovative work environment?
  • Are you results-driven and adaptable in your approach to marketing projects?
  • Do you share Abbott's commitment to quality, integrity, and caring for patients and customers?

ASSUMPTION: Candidates who align with Abbott's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

  • Occasional travel requirements may disrupt personal schedules.
  • Working in a large corporation may present more bureaucracy than smaller organizations.
  • Managing multiple projects and stakeholders may require strong organizational skills and time management.
  • The competitive nature of the healthcare industry may present challenges in achieving marketing goals.

ASSUMPTION: These challenges can be mitigated by effective communication, strong project management skills, and a results-driven approach.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing project specialist roles, this position may offer more exposure to global healthcare marketing and the opportunity to work on a wide range of projects.
  • Abbott's large size and global presence provide more opportunities for career growth and development than smaller organizations.
  • This role may require more travel than other marketing project specialist positions, depending on the specific organization and industry.

ASSUMPTION: Candidates should consider their personal preferences and career goals when comparing this role to similar positions in other organizations.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign for a new medical device launch
  • Managing social media content and engagement for a healthcare brand
  • Coordinating a tradeshow booth design and materials for a medical device company

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall marketing strategy for the Cardiac Rhythm Management division?
  • What opportunities are there for professional development and growth within Abbott?
  • How does Abbott support work-life balance for its employees?
  • What is the typical career path for someone in this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to success in the organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant marketing experience and skills
  • Write a cover letter that demonstrates your understanding of Abbott's mission and values
  • Prepare examples of marketing campaigns or projects you've worked on, focusing on your role and the outcomes
  • Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.