📌 Core Information
🔹 Job Title: Marketing Project Specialist
🔹 Company: Crown Equipment Corporation
🔹 Location: New Bremen, Ohio
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, developing, and implementing marketing projects for assigned business areas
- Collaborating with cross-departmental stakeholders to align marketing plans with company initiatives
- Coordinating marketing campaigns across digital, collateral, and social media platforms
- Managing project timelines, dependencies, and critical paths
- Executing deliverables and measuring project success
ASSUMPTION: This role requires a high level of organization, communication, and project management skills. The ideal candidate will be comfortable working with various teams and managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Plan, develop, and implement marketing projects for assigned areas of the business
✅ Interface with cross-departmental stakeholders to develop marketing plans that align with customer and company initiatives
✅ Coordinate the development of campaigns and tactics including digital, collateral, and social media
✅ Gather project requirements and translate them into actionable plans
✅ Develop and maintain detailed marketing plans, project plans, and schedules
✅ Identify dependencies and critical paths and resolve scheduling conflicts
✅ Execute deliverables and establish project measurements for success
ASSUMPTION: This role involves a mix of strategic planning and tactical execution. The successful candidate will be able to balance both long-term project management and day-to-day task management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Previous retail or direct marketing experience is preferred
Required Skills:
- Excellent written and verbal communication skills
- Excellent organizational skills
- Outstanding interpersonal skills
- Ability to work with cross-functional teams
- Familiarity with project management tools and techniques
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: While a degree in marketing or a related field is preferred, candidates with equivalent experience and a proven track record in marketing may also be considered.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Project Specialist with 2-5 years of experience in the United States)
Benefits:
- Health, Dental, Vision, and Prescription Drug Plan
- Flexible Benefits Plan
- 401K Retirement Savings Plan
- Life and Disability Benefits
- Paid Parental Leave
- Paid Holidays and Vacation
- Tuition Reimbursement
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Crown Equipment Corporation operates in the Truck Transportation industry, focusing on material handling equipment and technology
Company Size: Crown Equipment Corporation has 10,001+ employees, making it a large enterprise with extensive resources and opportunities for career growth
Founded: 1945, with a rich history in the material handling industry
Company Description:
- Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology
- The company is committed to providing customers with the safest, most efficient, and ergonomic lift truck possible to lower their total cost of ownership
- Crown seeks to provide customers with forward-thinking and innovative solutions designed to improve performance and lower operating costs
Company Specialties:
- Forklifts
- Lift Trucks
- Material Handling
- Supply Chain
- Logistics
- Manufacturing
- Warehousing
- Fleet Management
Company Website: http://www.crown.com
ASSUMPTION: Crown Equipment Corporation's extensive experience and large size indicate a stable and established work environment with opportunities for professional development.
📊 Role Analysis
Career Level: This role is at the mid-level, requiring a balance of strategic thinking and tactical execution
Reporting Structure: The Marketing Project Specialist will report to the Marketing Manager and collaborate with various cross-functional teams
Work Arrangement: This is an on-site position, with occasional travel required
Growth Opportunities:
- Potential advancement to a Marketing Manager or similar role with increased responsibility
- Expansion of skills and knowledge through working on diverse projects and collaborating with various teams
- Opportunities to work on international projects, given Crown's global presence
ASSUMPTION: With Crown's large size and global presence, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional work environment
Office Location(s): New Bremen, Ohio
Geographic Context:
- New Bremen is a small city in Ohio with a population of approximately 2,500 people
- The area offers a mix of urban and rural living, with easy access to larger cities like Dayton and Columbus
- The cost of living in New Bremen is relatively low compared to larger metropolitan areas
Work Schedule: Full-time, 40 hours per week, with occasional overtime as needed
ASSUMPTION: The work environment at Crown's headquarters is likely to be collaborative and professional, with a focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Marketing Manager or another senior leader
Key Assessment Areas:
- Communication skills, both written and verbal
- Project management skills and experience
- Understanding of marketing principles and tactics
- Ability to work collaboratively with cross-functional teams
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Be prepared to discuss specific marketing campaigns or projects you've worked on and the results you achieved
- Research Crown Equipment Corporation and be ready to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Marketing, Project Management, Campaign Development, Digital Marketing, Social Media, Stakeholder Communication, Project Planning, Marketing Strategy
ASSUMPTION: The application process at Crown Equipment Corporation is likely to be competitive, with a focus on finding candidates with strong marketing experience and a proven track record of success.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the projects being worked on.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Quality
- Innovation
- Customer Focus
Work Style:
- Collaborative and team-oriented
- Focused on results and continuous improvement
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of success in marketing, with a strong understanding of marketing principles and tactics?
- Are you comfortable working with cross-functional teams and collaborating with stakeholders to achieve common goals?
- Do you have strong project management skills and the ability to manage multiple projects simultaneously?
ASSUMPTION: Crown Equipment Corporation values candidates who are results-driven, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, with varying priorities and deadlines
- Working with cross-functional teams and navigating different perspectives and priorities
- Occasional travel, which may require flexibility and adaptability
- Keeping up with the latest marketing trends and technologies, as the field is constantly evolving
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for career growth and development within Crown Equipment Corporation.
📈 Similar Roles Comparison
- Compared to a Marketing Coordinator role, this position requires more strategic thinking and project management experience
- Compared to a Marketing Manager role, this position has less overall responsibility but offers the opportunity to gain experience in various aspects of marketing
- Compared to a Project Manager role in another industry, this position requires a strong understanding of marketing principles and tactics
ASSUMPTION: This role offers a unique blend of strategic thinking, project management, and marketing experience, making it an attractive opportunity for candidates looking to grow their careers in marketing.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product line
- Managing a social media marketing project to increase brand awareness and engagement
- Coordinating a cross-functional team to develop and implement a marketing plan for a major trade show or event
ASSUMPTION: The specific projects worked on will vary depending on the business needs and priorities at the time.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing organization?
- What are the most pressing marketing challenges facing the company, and how does this role contribute to addressing them?
- How does Crown Equipment Corporation support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) used to measure success in this role?
- How does this role collaborate with other departments, such as sales or product management?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's needs and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for your interview by researching Crown Equipment Corporation and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
