Marketing Promotions Manager

📌 Core Information

🔹 Job Title: Marketing Promotions Manager

🔹 Company: Indigo Books & Music

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Retail, Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading creative rollout of traffic-driving promotions
• Ensuring seamless channel execution for all marketing communication
• Cross-functional collaboration for best-in-class process implementation
• Driving consistency in brand promise across all consumer touchpoints

ASSUMPTION: This role requires a strong understanding of marketing strategies, promotional planning, and cross-functional team management. The ideal candidate will have experience in retail or a related industry and be comfortable working in a fast-paced environment.

📋 Key Responsibilities

✅ Develop and lead marketing, communications, positioning, and execution for promotions, partnering cross-functionally to ensure alignment with all relevant stakeholders.

✅ Lead the development and implementation of the ONE production brief, aligning inputs with Studio and sharing cross-functionally, while ensuring on-time delivery for each campaign.

✅ Partner cross-functionally to lead the implementation of the promotional process, ensuring a >90% on-time stage-gating

✅ Partner with the email marketing, site, and performance marketing teams to ensure brand campaigns are brought to life across all channels.

✅ Manage the marketing priority calendar and lead weekly business update meetings, ensuring teams know upcoming deliverable dates and hit key timelines.

✅ Consolidate and report the promotion results, following each mass promotion aligned with the promotions calendar.

✅ Collaborate with internal and external stakeholders to produce meaningful post-campaign analysis on a set cadence following each campaign. Share learnings with cross-functional teams and an executive summary to VPs

✅ Proactively identify and anticipate customer expectations and needs

✅ Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them

ASSUMPTION: The role involves a mix of strategic planning, cross-functional collaboration, and analytical work. Strong communication and project management skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree or college diploma preferably in marketing, communications, or business

Experience: 5+ years of experience in marketing

Required Skills:

• Strong analytical and presentation skills
• Agile and able to work in fast-paced environments
• Ability to think big picture while simultaneously managing the execution of day-to-day
• Thrives working cross-functionally, and has the ability to build trust and credibility
• Love of consumer-facing businesses and a strong interest and passion for retail, marketing, and eCommerce industry.

Preferred Skills:

• Experience in the retail industry
• Fluency in French

ASSUMPTION: While not explicitly stated, experience in the retail industry and fluency in French may be beneficial for this role due to the company's focus on the Canadian market.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager in Toronto, the estimated salary range is CAD 80,000 - 120,000 per year.

Benefits:

• Competitive benefits package
• Employee discount
• Opportunities for career growth and development

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM. May require occasional evenings or weekends to support promotions or events.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. The company offers a competitive benefits package and opportunities for career growth.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, focusing on books, toys, gifts, stationery, eReading, home decor, baby, electronics, wellness, beauty, and fashion.

Company Size: 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: 1996, with a rich history in the Canadian retail market.

Company Description:

• Dedicated to telling stories and creating experiences
• Offers a variety of exciting opportunities at retail stores, distribution centers, and the home office
• Seeks bright, energetic, and customer-focused individuals to help bring their mission to life

Company Specialties:

• Books
• Toys
• Gifts
• Stationery
• eReading
• Home Decor
• Baby
• Electronics
• Wellness
• Beauty
• and Fashion

Company Website: https://www.indigo.ca/en-ca

ASSUMPTION: Indigo is a well-established retailer with a strong focus on customer experience and storytelling. They offer a wide range of products and services, making it an attractive employer for individuals interested in the retail industry.

📊 Role Analysis

Career Level: Mid-level management, reporting directly to the Senior Director, Marketing, and managing cross-functional teams.

Reporting Structure: Reports to the Senior Director, Marketing, and manages cross-functional teams, including Brand Marketing, Online Merchandising, Digital Marketing, Organic Social & Email Team, Indigo Creative Studio, Merchants, and Customer Intelligence.

Work Arrangement: On-site, with a focus on collaboration and cross-functional teamwork in the Toronto office.

Growth Opportunities:

• Potential advancement to a senior marketing role within the company
• Expansion of responsibilities based on performance and company growth
• Opportunities to work on high-impact projects and campaigns

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and take on more responsibilities as the company continues to grow.

🌍 Location & Work Environment

Office Type: Corporate office environment, with a focus on collaboration and creativity.

Office Location(s): 620 King St W, Toronto, Ontario M5V 1M6, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant arts and culture scene
• The office is located in the downtown core, offering easy access to public transportation and various amenities
• The city experiences four distinct seasons, with cold winters and warm summers

Work Schedule: Full-time, typically Monday to Friday, with occasional evenings or weekends required to support promotions or events.

ASSUMPTION: The office environment is dynamic and collaborative, with a strong focus on creativity and innovation. The location in downtown Toronto offers easy access to various amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Senior Director, Marketing

Key Assessment Areas:

• Marketing and promotional planning skills
• Cross-functional team management and collaboration
• Analytical and presentation skills
• Cultural fit and alignment with Indigo's values

Application Tips:

• Highlight relevant marketing and promotional experience in your resume
• Tailor your cover letter to demonstrate your understanding of Indigo's mission and values
• Prepare examples of successful promotional campaigns you've led or contributed to
• Research Indigo's recent marketing efforts and be prepared to discuss how you can build upon them

ATS Keywords: Marketing, Promotions, Branding, Cross-functional, Retail, Campaign Management, Analytical Skills, Presentation Skills, Customer Focus, Continuous Improvement, Creativity, Data Storytelling, Project Management, Brand Consistency, Promotional Strategy, Team Leadership, Community Engagement

ASSUMPTION: The interview process is designed to assess the candidate's marketing and promotional planning skills, as well as their ability to work effectively in a cross-functional team environment. Demonstrating a strong understanding of Indigo's mission and values will be crucial for success in the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management software (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., Mailchimp, HubSpot, Marketo)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: Familiarity with common project management, marketing automation, and data analysis tools will be beneficial for success in this role. Specific tools may vary depending on the company's technology stack.

👔 Cultural Fit Considerations

Company Values:

• We love books and all things beautiful
• We are Canada's Cultural Department Store
• Books are our heart and our soul, and Great Books are JUST the Beginning...

Work Style:

• Collaborative and cross-functional team environment
• Fast-paced and dynamic, with a focus on continuous improvement
• Customer-focused, with a strong commitment to creating joyful moments for customers

Self-Assessment Questions:

• Do I have a passion for books and retail, and can I contribute to Indigo's mission and values?
• Am I comfortable working in a fast-paced, collaborative environment and managing cross-functional teams?
• Do I have strong analytical and presentation skills, and can I translate data into actionable insights?

ASSUMPTION: Indigo values individuals who are passionate about books and retail, and who can contribute to their mission and values. Strong analytical and presentation skills, as well as the ability to work effectively in a fast-paced, collaborative environment, are essential for success in this role.

⚠️ Potential Challenges

• Managing multiple cross-functional teams and stakeholders
• Working in a fast-paced environment with tight deadlines
• Adapting to changes in the retail industry and consumer behavior
• Balancing strategic planning with day-to-day execution

ASSUMPTION: This role presents unique challenges, including managing multiple cross-functional teams and stakeholders, working in a fast-paced environment, and balancing strategic planning with day-to-day execution. Successful candidates will be comfortable working in a dynamic environment and adaptable to changes in the retail industry.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on promotional strategy and execution
• Indigo's unique retail environment offers opportunities to work on a wide range of products and campaigns
• Career progression may involve moving into a senior marketing role or expanding responsibilities based on company growth

ASSUMPTION: This role is unique in its focus on promotional strategy and execution within a retail environment. Successful candidates will be excited about the opportunity to work on a wide range of products and campaigns and have a strong interest in career progression within the marketing department.

📝 Sample Projects

• Developing and executing a promotional campaign for a new book release
• Collaborating with cross-functional teams to launch a seasonal marketing campaign
• Analyzing promotional campaign data to identify trends and optimize future campaigns

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role, including promotional planning, cross-functional collaboration, and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the current promotional calendar and how this role fits into it?
• How does Indigo support the growth and development of its marketing team members?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does Indigo measure the success of its promotional campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities are there for collaboration and innovation within the marketing department?

ASSUMPTION: These key questions help applicants better understand the role's day-to-day responsibilities, the company's growth and development opportunities, and the marketing department's challenges and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing and promotional experience, as well as your skills in cross-functional team management and collaboration
• Write a cover letter that demonstrates your understanding of Indigo's mission and values, and your enthusiasm for the role
• Prepare examples of successful promotional campaigns you've led or contributed to, and be ready to discuss them during the interview process
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.