🔹 Job Title: Marketing Promotions Manager
🔹 Company: Indigo Books & Music
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of organization, project management skills, and the ability to work effectively with various teams to meet tight deadlines.
✅ Develop and lead marketing, communications, positioning, and execution for promotions, partnering cross-functionally to ensure alignment with all relevant stakeholders.
✅ Lead the development and implementation of the ONE production brief, aligning inputs with Studio and sharing cross-functionally, while ensuring on-time delivery for each campaign.
✅ Partner cross-functionally to lead the implementation of the promotional process, ensuring a >90% on-time stage-gating
✅ Partner with the email marketing, site, and performance marketing teams to ensure brand campaigns are brought to life across all channels.
✅ Manage the marketing priority calendar and lead weekly business update meetings, ensuring teams know upcoming deliverable dates and hit key timelines.
✅ Consolidate and report the promotion results, following each mass promotion aligned with the promotions calendar.
✅ Collaborate with internal and external stakeholders to produce meaningful post-campaign analysis on a set cadence following each campaign. Share learnings with cross-functional teams and an executive summary to VPs
✅ Proactively identify and anticipate customer expectations and needs
✅ Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them
ASSUMPTION: This role involves a significant amount of data analysis, reporting, and stakeholder management to ensure successful campaign execution and continuous improvement.
Education: Bachelor’s degree or college diploma preferably in marketing, communications, or business, or equivalent experience
Experience: 5+ years of experience in marketing
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in retail marketing or eCommerce marketing may have an advantage in this role.
Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a Marketing Manager role in Toronto)
Benefits:
Working Hours: Full-time, Monday to Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Retail, specifically books, toys, gifts, stationery, eReading, home decor, baby, electronics, wellness, beauty, and fashion
Company Size: 5,001-10,000 employees, which means a large, established organization with extensive resources and opportunities for career growth
Founded: 1996, with a rich history and strong brand presence in Canada
Company Description:
Company Specialties:
Company Website: https://www.indigo.ca/en-ca
ASSUMPTION: Indigo is a well-established company with a strong brand presence in Canada, offering a wide range of products and services to its customers.
Career Level: Mid-level to senior marketing role, with opportunities for growth and advancement
Reporting Structure: Reports to the Senior Director, Marketing, and has a dotted line to the VP, Marketing Strategy and Omnichannel Communications
Work Arrangement: On-site, full-time position with occasional evenings and weekends as needed
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing department and the broader organization.
Office Type: Corporate office environment with a focus on collaboration and teamwork
Office Location(s): 620 King St W, Toronto, Ontario M6K 0C6, Canada
Geographic Context:
Work Schedule: Monday to Friday, with occasional evenings and weekends as needed
ASSUMPTION: The work environment at Indigo's headquarters is dynamic, fast-paced, and focused on collaboration and innovation.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Promotions, Campaign Management, Cross-functional Collaboration, Brand Consistency, Data Analysis, Stakeholder Management, Retail Marketing, eCommerce Marketing
ASSUMPTION: The interview process at Indigo is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who share Indigo's passion for books and storytelling, and who are comfortable working in a fast-paced, collaborative environment, will be a strong fit for this role.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities and stakeholders effectively.
ASSUMPTION: This role is similar to other marketing management roles in retail or eCommerce settings, with opportunities for career growth and advancement.
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about the opportunity.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.