📌 Core Information
🔹 Job Title: Marketing & Publicity Assistant, Crown & Currency (Hybrid)
🔹 Company: Penguin Random House LLC
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Publicity
🔹 Date Posted: April 18, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (in-office responsibilities with flexible remote work)
🚀 Job Overview
Key aspects of this role include:
- Assisting in executing marketing and publicity campaigns for non-fiction titles
- Collaborating with a dynamic team in a fast-paced environment
- Working with high-profile authors and industry professionals
- Contributing to the success of Crown & Currency, an imprint focused on business, technology, and personal success
ASSUMPTION: This role requires a proactive, detail-oriented individual with strong communication skills and a keen interest in non-fiction and business topics.
📋 Key Responsibilities
✅ Assist in media outreach for campaigns, including seeking new opportunities and maintaining author media and tour schedules
✅ Help build media lists and update databases with a particular focus on the business and self-improvement space
✅ Conduct influencer research and assist in influencer outreach across social media
✅ Help support b2b and bulk buy opportunities
✅ Assist in generating promotional copy, including for press materials and social media
✅ Help brainstorm and create marketing assets, and trafficking for approval
✅ Support the implementation of marketing and publicity initiatives that achieve impact across a range of channels
✅ Assist on a variety of other tasks, including scheduling meetings, creating presentations, mailings, budget tracking, and more
ASSUMPTION: This role involves a mix of independent work and collaboration with the team, requiring strong organizational skills and the ability to manage multiple projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 0-2 years of relevant experience
Required Skills:
- Exceptional interpersonal, verbal, and written communication skills
- Excellent organizational skills
- Strong time management skills, with the ability to manage multiple projects across teams, with a focus on details and deadlines
- Ability to work independently as well as collaboratively
- Proficiency in the Microsoft Office Suite (Word, Excel, PowerPoint)
- Proficiency with social media platforms and management tools
- Familiarity with design platforms such as Adobe Creative Suite is a plus
- Familiarity with online programs such as Canva, Muckrack, Mailchimp a plus
- Interest in nonfiction and business is essential
Preferred Skills:
- Familiarity with the publishing industry
- Experience with media outreach and influencer marketing
- Knowledge of the business and self-improvement space
ASSUMPTION: Candidates with relevant experience in marketing, communications, or a related field will be prioritized.
💰 Compensation & Benefits
Salary Range: $51,000 - $60,000 per year (based on industry standards for entry-level marketing roles in New York City)
Benefits:
- Medical/Prescription drug insurance
- Dental
- Vision
- Health Care/Dependent Care Flexible Spending Account
- Health Savings Account
- Pre-Tax and Roth 401(k)
- Short and Long-Term Disability Insurance
- Life/AD&D Insurance
- Commuter Benefits
- Student Loan Repayment Program
- Educational Assistance
- Generous paid time off
Working Hours: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in New York City. The actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Book and Periodical Publishing
Company Size: 1,001-5,000 employees
Founded: 1930 (Penguin Random House LLC)
Company Description:
- Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom, and many other regions around the world.
- With over 300 publishing brands and imprints, including Crown & Currency, the company is committed to quality, excellence in execution, and innovation throughout the entire publishing process.
Company Specialties:
- Publishing the best books in every genre and subject for all ages
- Quality, excellence in execution, and innovation throughout the publishing process
Company Website: www.penguinrandomhouse.com
ASSUMPTION: Penguin Random House is a well-established and reputable company in the publishing industry, offering a dynamic work environment and opportunities for growth and development.
📊 Role Analysis
Career Level: Entry-level (0-2 years)
Reporting Structure: Reports directly to the Director, Marketing and Publicity
Work Arrangement: Hybrid (in-office responsibilities with flexible remote work)
Growth Opportunities:
- Potential for career advancement within the marketing and publicity department
- Opportunities to work on high-profile campaigns and collaborate with industry professionals
- Chance to gain experience in a fast-paced, dynamic environment
ASSUMPTION: This role offers a unique opportunity for entry-level candidates to gain valuable experience in the publishing industry and contribute to the success of Crown & Currency.
🌍 Location & Work Environment
Office Type: Hybrid (in-office responsibilities with flexible remote work)
Office Location(s): 1745 Broadway, New York, NY 10018, United States
Geographic Context:
- New York City is a major hub for the publishing industry, offering numerous networking opportunities and events
- The office is conveniently located in Midtown Manhattan, close to public transportation and various amenities
- The hybrid work arrangement allows for flexibility and a better work-life balance
Work Schedule: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while still having the opportunity to collaborate and build relationships with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's ATS system
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing and publicity team
- Final interview with the director of marketing and publicity
- Background check and offer extension
Key Assessment Areas:
- Communication skills (verbal and written)
- Organizational skills and attention to detail
- Problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for nonfiction and business topics in your cover letter
- Prepare examples of your work, such as promotional copy or social media campaigns, to showcase your skills
- Research the company and the Crown & Currency imprint to show your enthusiasm and understanding of the brand
ATS Keywords: Marketing, Publicity, Nonfiction, Business, Social Media, Influencer Outreach, Media Outreach, Promotional Copy, Campaign Management, Teamwork, Collaboration, Detail-oriented, Organized, Time Management
ASSUMPTION: The application process for this role is competitive, and candidates who demonstrate strong communication skills, relevant experience, and a passion for nonfiction and business topics will have the best chance of success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Twitter, Instagram, Facebook, LinkedIn)
- Design platforms (Adobe Creative Suite, Canva)
- Online programs (Muckrack, Mailchimp)
- Project management tools (Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for various tasks and projects.
👔 Cultural Fit Considerations
Company Values:
- Quality and excellence in execution
- Innovation and creativity
- Collaboration and teamwork
- Diversity, equity, and inclusion
- Sustainability and social responsibility
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Opportunities for growth and development
- Flexible work arrangements (hybrid remote work)
Self-Assessment Questions:
- How do your communication skills and attention to detail make you a strong fit for this role?
- How do you stay organized and manage multiple projects simultaneously?
- How do you approach problem-solving and finding creative solutions in a fast-paced environment?
- How do you align with Penguin Random House's company values, and how do you contribute to a diverse, inclusive workplace?
ASSUMPTION: Candidates who can demonstrate a strong fit with the company's values and work style will be prioritized for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with high-profile authors and industry professionals, requiring strong communication and interpersonal skills
- Adapting to a hybrid work arrangement, balancing in-office responsibilities and remote work
- Keeping up with industry trends and best practices in marketing and publicity
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to succeed in this role.
📈 Similar Roles Comparison
- Marketing Coordinator (entry-level role focusing on campaign execution and coordination)
- Publicity Assistant (entry-level role focusing on media outreach and event planning)
- Marketing and Publicity Assistant (entry-level role with a broader scope, including campaign management and creative content development)
ASSUMPTION: This role offers a unique blend of marketing and publicity responsibilities, providing a well-rounded experience for entry-level candidates.
📝 Sample Projects
- Developing a social media campaign to promote a new non-fiction title, including creating graphics and writing engaging captions
- Pitching a business podcast to industry-relevant media outlets and securing guest appearances for authors
- Coordinating a book tour for an author, including scheduling events, managing logistics, and promoting the events on social media
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and the opportunity for creativity and innovation in this role.
❓ Key Questions to Ask During Interview
- What are the most rewarding aspects of working in marketing and publicity for Crown & Currency?
- How does this role contribute to the overall success of the imprint and the company?
- What opportunities are there for growth and development within the marketing and publicity department?
- How does the hybrid work arrangement support work-life balance, and what are the expectations for in-office and remote work?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your work, such as promotional copy or social media campaigns, to showcase your skills
- Research the company and the Crown & Currency imprint to show your enthusiasm and understanding of the brand
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
