📌 Core Information
🔹 Job Title: Marketing & Regional Creative Manager (Maternity Cover)
🔹 Company: Cove Living Pte Ltd
🔹 Location: Singapore
🔹 Job Type: Temporary
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive tenant inquiries and bookings
- Collaborating with cross-functional teams to improve conversion rates and optimize marketing effectiveness
- Managing Cove's brand and creative guidelines to ensure consistency across all touchpoints
- Analyzing marketing performance and providing regular reports to local management
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and creativity to drive marketing success in a competitive market.
📋 Key Responsibilities
✅ Flawless marketing execution across all key channels, including digital, performance, social media, content, offline marketing, events, third-party listing platforms, partnerships, and PR
✅ Increasing top-of-funnel tenant inquiries via marketing campaigns and initiatives through both paid and organic channels
✅ Driving funnel efficiency by constantly improving conversion rates to property viewings and bookings through fine-tuning campaigns and website creatives
✅ Assisting sales to meet room booking and vacancy rate targets through marketing initiatives
✅ Working collaboratively with digital marketing to ensure best-in-class data tracking and reporting
✅ Working collaboratively with sales and digital marketing to inform, review, and advise on the allocation of marketing budget at the local level in context of marketing initiatives
✅ Managing Cove's brand and creative guideline
ASSUMPTION: The role requires a strong focus on continuous improvement and optimization of marketing efforts to maximize ROI.
🎯 Required Qualifications
Education: An undergraduate degree in any field (business-related is a bonus)
Experience: Minimum of 4 years' experience in marketing, ideally in a high growth/tech-led business
Required Skills:
- Excellent spoken and written English
- Highly analytical and business-driven
- Able to communicate clearly and work closely with business stakeholders
- Specific digital/performance marketing experience
- Experience in social media, influencer, and content marketing
Preferred Skills:
- Experience working in an early-stage start-up
- Experience managing a team
ASSUMPTION: Candidates with a strong academic background and relevant marketing experience will be best suited for this role.
💰 Compensation & Benefits
Salary Range: SGD 8,000 - 12,000 per month (Estimated, based on industry standards for a marketing manager with 5-10 years of experience in Singapore)
Benefits:
- Flexible working hours
- Medical insurance
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a marketing manager with 5-10 years of experience in Singapore. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate (Co-living and flexible living)
Company Size: 51-200 employees (Mid-sized, offering a dynamic and collaborative work environment)
Founded: 2018 (Relatively young, with a strong focus on innovation and growth)
Company Description:
- Cove makes renting easy by offering fully furnished homes with flexible terms and an inbuilt community
- With over 5,500 move-in-ready rooms across Singapore, Indonesia, Japan, and South Korea, Cove caters to young professionals and students
- Cove partners with real estate owners to transform their spaces and deliver optimized occupancy and rental yields through its tech-powered asset management capabilities
Company Specialties:
- Living
- Interior Design
- Rental
- Home
- Community
- Co-living
- Expat Living
- Apartments
- Flatshare
- Property
- Residential
- Proptech
- Start-up
- Flexible living
Company Website: cove.sg
ASSUMPTION: Cove's focus on technology, innovation, and community makes it an attractive employer for candidates seeking a dynamic and forward-thinking work environment.
📊 Role Analysis
Career Level: Mid-level to senior marketing manager role, with opportunities for growth and development
Reporting Structure: Reports directly to the Co-founder, with close collaboration with the Singapore General Manager, Founder, Sales Manager, Digital Marketing Team, and Tech Team
Work Arrangement: On-site, with flexible working hours and opportunities for remote work
Growth Opportunities:
- Potential to grow into a regional marketing role as Cove expands its presence in Asia
- Opportunities to lead and mentor junior marketing team members
- Chance to gain experience in a fast-growing start-up environment and contribute to its success
ASSUMPTION: This role offers significant growth potential as Cove continues to expand its presence in the Asia-Pacific region.
🌍 Location & Work Environment
Office Type: Modern and collaborative office space with historic charm and cultural spots nearby
Office Location(s): Pearl’s Hills terrace, Singapore
Geographic Context:
- Singapore offers a multicultural environment with a mix of traditional and modern influences
- The office is located near historic landmarks, cozy cafes, and cultural spots, providing an inspiring work environment
- Singapore's strategic location in Southeast Asia allows for easy travel and collaboration with regional teams
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The office environment at Cove Living Pte Ltd fosters creativity and productivity, with a unique blend of traditional charm and modern energy.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the Co-founder, Singapore General Manager, and other relevant team members
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and execution
- Analytical skills and data-driven decision-making
- Creativity and innovation
- Collaboration and communication skills
- Alignment with Cove's mission, values, and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've executed in the past
- Research Cove's mission, values, and company culture to demonstrate your fit with the organization
ATS Keywords: Marketing strategy, marketing execution, digital marketing, performance marketing, social media marketing, content marketing, analytical skills, brand management, creative guidelines, marketing budget, marketing performance, tenant inquiries, conversion rates, room bookings, vacancy rates, cross-functional collaboration, data tracking, reporting
ASSUMPTION: Cove's interview process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the organization's needs.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities within the marketing team.
👔 Cultural Fit Considerations
Company Values:
- Love where you live
- Be human
- Make things happen
- Power of a team
- Result focused
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Creative and innovative
- Results-oriented and driven
- Adaptable and flexible
Self-Assessment Questions:
- Do you align with Cove's mission and values?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you thrive in a collaborative and cross-functional team setting?
- Are you results-driven and focused on delivering high-quality work?
ASSUMPTION: Cove's company culture emphasizes authenticity, creativity, and a results-driven approach, with a strong focus on teamwork and collaboration.
⚠️ Potential Challenges
- Managing a reasonably sized marketing budget effectively
- Balancing multiple marketing channels and initiatives simultaneously
- Adapting to a fast-paced and ever-changing start-up environment
- Working with cross-functional teams to meet business objectives
- Managing the expectations and priorities of multiple stakeholders
ASSUMPTION: The role may present challenges related to budget management, multitasking, and navigating a dynamic work environment, but these can be overcome with strong organizational skills, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on driving tenant inquiries and bookings for a co-living and flexible living platform
- Cove's unique business model and target audience require a tailored marketing approach that sets this role apart from similar positions in other industries
- As a regional role, this position offers opportunities for growth and development that may not be available in more localized marketing manager positions
ASSUMPTION: This role is unique in its focus on marketing for a co-living and flexible living platform, requiring a tailored approach to drive tenant inquiries and bookings.
📝 Sample Projects
- Developing and executing a targeted social media campaign to increase tenant inquiries and bookings
- Analyzing marketing performance data to optimize campaign effectiveness and ROI
- Collaborating with the sales team to create targeted marketing materials that drive room bookings and vacancy rate targets
ASSUMPTION: Sample projects for this role may include developing and executing marketing campaigns, analyzing performance data, and collaborating with cross-functional teams to meet business objectives.
❓ Key Questions to Ask During Interview
- How does this role fit into Cove's overall marketing strategy and business objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Cove support the professional growth and development of its marketing team members?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Cove measure the success of its marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking and reporting?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding Cove's business and marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've executed in the past
- Research Cove's mission, values, and company culture to demonstrate your fit with the organization
- Follow up with the HR team one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
