Marketing Representative

📌 Core Information

🔹 Job Title: Marketing Representative

🔹 Company: Stoic Management Group (SMG Inc)

🔹 Location: York, PA

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Creativity and innovation in marketing campaigns
• Collaboration with sales teams to optimize marketing funnel
• Customer communication and account management
• Multitasking and teamwork in a dynamic environment

ASSUMPTION: This role requires a balance of independent work and team collaboration, with a focus on creative problem-solving and customer engagement.

📋 Key Responsibilities

✅ Create innovative marketing campaigns to align with target audience and exceed growth demands

✅ Develop campaigns through market research and idea generation for diverse demographics

✅ Collaborate with sales teams to optimize marketing funnel and formulate new strategies

✅ Attend weekly training sessions to enhance prospecting and sales opportunities

✅ Serve as the lead point of contact for all customer accounts

✅ Multitask in marketing campaigns, new outreach programs, and teamwork

✅ Coordinate with other departments to ensure company goals are met

ASSUMPTION: This role involves a mix of creative and analytical tasks, with a strong emphasis on customer engagement and team collaboration.

🎯 Required Qualifications

Education: Bachelor's degree preferred but not required

Experience: 0-2 years of relevant experience

Required Skills:

• Creativity and innovation
• Market research and analysis
• Campaign development and execution
• Sales collaboration and customer communication
• Problem-solving and multitasking
• Teamwork and positive relationships

Preferred Skills:

• Previous marketing or sales experience
• Fluency in additional languages

ASSUMPTION: While a bachelor's degree is preferred, the company values skills and experience over formal education, making this role accessible to recent graduates and career changers.

💰 Compensation & Benefits

Salary Range: $50,000 - $59,000 per year (based on experience level and industry standards for entry-level marketing roles in York, PA)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Training and development opportunities

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in York, PA. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Professional Training and Coaching

Company Size: 51-200 employees (Small to Medium-sized Enterprise)

Founded: 2003 (22 years ago)

Company Description:

• SMG, Inc. is a provider of web-based business communications technology and people performance training.
• The company offers solutions, services, and programs designed to increase productivity, revenue, and overall savings in a company’s communication plan.
• SMG, Inc. is a conglomeration of technology and educational offerings for business communication and performance improvement.

Company Specialties:

• Web 2.0 Technology & Applications
• Webcasting & Multimedia Communication
• Leadership Training
• Sales Team Training

Company Website: http://www.smgconsults.com

ASSUMPTION: SMG, Inc. is a well-established company with a diverse range of services, offering opportunities for growth and development in the marketing field.

📊 Role Analysis

Career Level: Entry-Level (Marketing Representative)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, with potential for remote work flexibility

Growth Opportunities:

• Advancement to Senior Marketing Representative or Marketing Manager roles
• Expansion into other areas of the business, such as sales or training
• Professional development through training and workshops

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and across the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): York, PA

Geographic Context:

• York is a mid-sized city in south-central Pennsylvania, with a population of approximately 45,000 people.
• The city offers a mix of urban and suburban living, with a relatively low cost of living compared to other major metropolitan areas in the Northeast.
• York is located near major highways and is approximately 1 hour from Harrisburg and 1.5 hours from Baltimore and Philadelphia.

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The office environment is professional and collaborative, with opportunities for remote work flexibility to support work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or virtual interview with the Marketing Manager
• Final interview with the company's CEO or another senior leader

Key Assessment Areas:

• Creativity and innovation in marketing campaign ideas
• Communication and interpersonal skills
• Problem-solving and critical thinking abilities
• Adaptability and willingness to learn

Application Tips:

• Highlight relevant experience and skills in your resume, using specific examples and quantifiable achievements
• Tailor your cover letter to demonstrate your understanding of the role and company, and explain how your background and skills make you a strong fit
• Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills

ATS Keywords: Marketing campaigns, market research, customer communication, sales collaboration, problem-solving, multitasking, teamwork, innovation, creativity

ASSUMPTION: The application process is designed to assess candidates' skills and cultural fit, with a focus on creativity, communication, and problem-solving abilities.

🛠️ Tools & Technologies

• Marketing automation software (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Graphic design software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The tools and technologies used in this role are industry-standard and may vary depending on the company's specific marketing technology stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Customer-centric approach
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced environment
• Focus on results and outcomes
• Opportunities for collaboration and teamwork
• Emphasis on creativity and innovation

Self-Assessment Questions:

• How do you approach brainstorming and generating new marketing ideas?
• Can you describe a time when you had to adapt to a significant change in your work environment or project scope?
• How do you prioritize and manage multiple tasks and projects simultaneously?

ASSUMPTION: The company values creativity, collaboration, and continuous learning, with a focus on innovation and customer-centricity in its work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in marketing strategies or customer preferences
• Balancing independent work and team collaboration
• Developing and maintaining strong customer relationships

ASSUMPTION: This role presents challenges that require strong organizational skills, adaptability, and a customer-centric mindset to succeed.

📈 Similar Roles Comparison

• Marketing Coordinator: Focuses more on day-to-day marketing tasks and less on strategic campaign development
• Marketing Specialist: Requires more advanced marketing skills and experience, with a focus on campaign execution and optimization
• Marketing Manager: Involves overseeing a team of marketing professionals and developing overall marketing strategy

ASSUMPTION: The Marketing Representative role is an entry-level position that focuses on creative campaign development and customer engagement, with opportunities for growth and advancement within the marketing department.

📝 Sample Projects

• Developing a targeted social media campaign to increase brand awareness among young professionals
• Conducting market research to identify new customer segments for an existing product line
• Collaborating with the sales team to create a joint marketing campaign that drives customer acquisition and retention

ASSUMPTION: These sample projects demonstrate the creative and collaborative nature of the Marketing Representative role, with a focus on customer engagement and campaign development.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing technology stack and how it supports the Marketing Representative's role?
• How does the company approach professional development and training for Marketing Representatives?
• What are the biggest challenges facing the marketing department in the next 12-24 months, and how can this role contribute to addressing them?
• How does the company measure the success of marketing campaigns, and how can this role impact those metrics?
• What opportunities are there for growth and advancement within the marketing department and the broader organization?

ASSUMPTION: These interview questions are designed to assess the company's marketing strategy, culture, and opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, using specific examples and quantifiable achievements
• Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills
• Research the company and its marketing strategy to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.