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Marketing Representative ( Naples/Fort Myers )

The Long Drink Company
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Representative (Naples/Fort Myers)

πŸ”Ή Company: The Long Drink Company

πŸ”Ή Location: Naples, Florida

πŸ”Ή Job Type: Part-time, Hybrid (Remote & On-site)

πŸ”Ή Category: Marketing & Sales

πŸ”Ή Date Posted: April 16, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: Hybrid (Remote & On-site)

πŸš€ Job Overview

Key aspects of this role include:

  • Building and managing relationships with distributor field sales teams
  • Executing impactful retail displays through merchandising in the OFF Premise channel
  • Supporting ON Premise distribution and features through staff and consumer engagement activities and events
  • Managing the onboarding and training of accounts new to Long Drink
  • Ensuring POS and merchandising objectives are being executed in concert with the distributor field sales team

ASSUMPTION: This role requires a balance of sales and marketing skills, with a focus on building relationships and executing brand strategies in a retail environment.

πŸ“‹ Key Responsibilities

βœ… Build and manage relationships with distributor field sales teams to assist them with the execution of goals and objectives for the brand

βœ… Showcase your creativity in the execution of impactful retail displays through merchandising in the OFF Premise channel

βœ… Support ON Premise distribution and features through staff and consumer engagement activities and events

βœ… Manage the onboarding and training of accounts new to Long Drink

βœ… Ensure POS and merchandising objectives are being executed in concert with the distributor field sales team

βœ… Build and maintain key account relationships to drive mutually beneficial growth within your assigned territory

βœ… Ensure all sales practices are compliant with state & company policies/law

ASSUMPTION: This role involves a mix of sales, marketing, and customer service responsibilities, with a focus on driving brand growth and customer satisfaction.

🎯 Required Qualifications

Education: No specific degree required, but relevant coursework or certifications may be helpful

Experience: Preferred 1 or more years of experience in the alcoholic beverage industry with knowledge and passion for both commercial and premium products in a retail environment

Required Skills:

  • Relationship Building
  • Creativity
  • Retail Merchandising
  • Event Management
  • Training
  • Sales Compliance
  • Organization
  • Problem Solving
  • Negotiation
  • Customer Relationship Management
  • Google Suite
  • Microsoft Office

Preferred Skills:

  • Beverage Experience

ASSUMPTION: Candidates with experience in the alcoholic beverage industry and a passion for both commercial and premium products will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (Based on industry standards for entry-level marketing and sales roles in the beverage industry)

Benefits:

  • Health, Dental, and Vision Insurance
  • 401(k) Retirement Plan
  • Paid Time Off
  • Employee Discounts

Working Hours: Full-time (40 hours/week) with flexible scheduling to accommodate retail hours and events

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing and sales roles in the beverage industry. Actual compensation may vary based on experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Beverage Manufacturing

Company Size: Small (11-50 employees) - A smaller company size may offer more opportunities for growth and direct impact on the brand's success

Founded: 2017 - A relatively new company with a unique product offering in the beverage industry

Company Description:

  • Founded in Finland, The Long Drink Company brings the legendary taste of Finnish Long Drink to America
  • Focused on sparkling refreshment with real liquor, the company aims to provide a unique and enjoyable drinking experience
  • With a strong commitment to quality and innovation, The Long Drink Company seeks to disrupt the beverage industry with its authentic and flavorful products

Company Specialties:

  • Beverage Manufacturing
  • Marketing & Sales
  • Retail Merchandising
  • Event Management

Company Website: http://www.thelongdrink.com

ASSUMPTION: As a smaller company with a unique product offering, The Long Drink Company may provide more opportunities for growth and innovation compared to larger, more established beverage companies.

πŸ“Š Role Analysis

Career Level: Entry-level (0-2 years) - This role is well-suited for recent graduates or individuals looking to break into the beverage industry with a focus on marketing and sales

Reporting Structure: The Marketing Representative will report directly to the state lead and work closely with the distributor sales force to execute brand strategies and drive growth

Work Arrangement: Hybrid (Remote & On-site) - This role requires a balance of remote work and on-site presence to manage relationships with distributor field sales teams and execute retail displays and events

Growth Opportunities:

  • Advancement to a state lead or regional manager position with demonstrated success and proven leadership skills
  • Expansion into new markets and territories as the company continues to grow
  • Development of specialized skills in areas such as event planning, merchandising, or sales management

ASSUMPTION: With a focus on building relationships and executing brand strategies, this role offers opportunities for growth and advancement within the company as it continues to expand.

🌍 Location & Work Environment

Office Type: Hybrid (Remote & On-site) - The Marketing Representative will work remotely and on-site to manage relationships with distributor field sales teams and execute retail displays and events

Office Location(s): Naples, Florida

Geographic Context:

  • Naples, Florida is a vibrant and growing city with a strong retail and hospitality industry
  • The city offers a mix of urban and suburban environments, with a focus on outdoor recreation and cultural attractions
  • Naples is located in Southwest Florida, with easy access to nearby cities such as Fort Myers and Miami

Work Schedule: Full-time (40 hours/week) with flexible scheduling to accommodate retail hours and events

ASSUMPTION: As a hybrid role, the Marketing Representative will have the opportunity to work remotely and on-site, allowing for a flexible work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the state lead and a member of the distributor sales team
  • Background check and reference verification
  • Job offer and onboarding

Key Assessment Areas:

  • Sales and marketing skills
  • Relationship-building abilities
  • Creativity and problem-solving skills
  • Adaptability and flexibility
  • Knowledge of the alcoholic beverage industry

Application Tips:

  • Highlight any relevant experience in the alcoholic beverage industry or retail environment
  • Demonstrate your creativity and problem-solving skills through specific examples or case studies
  • Showcase your ability to build and maintain relationships with customers and partners
  • Tailor your resume and cover letter to emphasize your fit for this hybrid sales and marketing role

ATS Keywords: Marketing Representative, Beverage Industry, Retail Merchandising, Event Management, Sales Compliance, Customer Relationship Management, Google Suite, Microsoft Office, Beverage Experience

ASSUMPTION: As a smaller company, The Long Drink Company may have a more streamlined interview process with a focus on finding the right cultural fit for the team.

πŸ› οΈ Tools & Technologies

  • Google Suite (Gmail, Google Drive, Google Docs, Google Sheets)
  • Microsoft Office (Word, Excel, PowerPoint)
  • Salesforce or other CRM platforms
  • Social media platforms (Instagram, Facebook, Twitter)
  • Event planning and management tools (e.g., Eventbrite, Meetup)

ASSUMPTION: As a hybrid role, the Marketing Representative will need to be comfortable using a variety of tools and technologies to manage relationships, execute retail displays, and plan events.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Authenticity
  • Customer Focus
  • Collaboration

Work Style:

  • Adaptable and flexible
  • Creative and problem-solving oriented
  • Results-driven and goal-oriented
  • Strong communication and relationship-building skills
  • Ability to work both independently and in a team environment

Self-Assessment Questions:

  • How do you approach building and maintaining relationships with customers and partners?
  • Can you provide an example of a creative retail display or event that you have executed in the past?
  • How do you stay organized and manage your time when working remotely and on-site?
  • How do you approach problem-solving and adaptability in a dynamic work environment?

ASSUMPTION: As a smaller company with a unique product offering, The Long Drink Company may place a strong emphasis on cultural fit and finding candidates who align with their values and work style.

⚠️ Potential Challenges

  • Managing relationships with multiple distributor field sales teams and ensuring consistent brand execution
  • Balancing remote work and on-site presence to effectively manage retail displays and events
  • Adapting to a dynamic and growing company with evolving priorities and goals
  • Navigating the unique regulations and compliance requirements of the alcoholic beverage industry

ASSUMPTION: As a hybrid role in a growing company, the Marketing Representative may face challenges related to managing relationships, balancing work arrangements, and adapting to change.

πŸ“ˆ Similar Roles Comparison

  • Marketing Coordinator - Focuses more on brand management and content creation, with less emphasis on sales and retail merchandising
  • Sales Representative - Primarily focused on driving sales and revenue growth, with less emphasis on marketing and event planning
  • Event Manager - Specializes in planning and executing events, with less emphasis on sales, marketing, and retail merchandising

ASSUMPTION: This role combines elements of marketing, sales, and event management, making it unique compared to other roles in the beverage industry.

πŸ“ Sample Projects

  • Develop and execute a creative retail display to showcase Long Drink products in a local store
  • Plan and host an event to launch a new Long Drink flavor in your assigned territory
  • Create a sales presentation to educate distributor field sales teams on the benefits of carrying Long Drink products

ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall growth strategy for The Long Drink Company?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company support the professional development and growth of its employees?
  • What is the company's approach to work-life balance, particularly for hybrid roles like this one?
  • How does the company ensure consistent brand execution across multiple distributor field sales teams?

ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this hybrid sales and marketing role
  • Prepare examples of creative retail displays, events, or sales presentations that demonstrate your abilities in this role
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.