📌 Core Information
🔹 Job Title: Marketing Representative (North Bay)
🔹 Company: The Long Drink Company
🔹 Location: Santa Rosa, California, United States
🔹 Job Type: Part-Time
🔹 Category: Marketing & Sales
🔹 Date Posted: April 15, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Building and managing relationships with distributor field sales teams
- Executing impactful retail displays through merchandising in the OFF Premise channel
- Supporting ON Premise distribution and features through staff and consumer engagement activities and events
- Managing the onboarding and training of accounts new to Long Drink
- Ensuring POS and merchandising objectives are being executed in concert with the distributor field sales team
- Building and maintaining key account relationships to drive mutually beneficial growth within the assigned territory
ASSUMPTION: This role requires a balance of sales and marketing skills, with a focus on building relationships and driving brand growth in the assigned territory.
📋 Key Responsibilities
✅ Build and manage relationships with distributor field sales teams to assist them with the execution of goals and objectives for the brand
✅ Showcase creativity in the execution of impactful retail displays through merchandising in the OFF Premise channel
✅ Support ON Premise distribution and features through staff and consumer engagement activities and events
✅ Manage the onboarding and training of accounts new to Long Drink
✅ Ensure POS and merchandising objectives are being executed in concert with the distributor field sales team
✅ Build and maintain key account relationships to drive mutually beneficial growth within the assigned territory
✅ Ensure all sales practices are compliant with state & company policies/law
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and relationship management, with a focus on driving brand growth and sales.
🎯 Required Qualifications
Education: No specific degree required, but relevant coursework in marketing, business, or a related field is a plus.
Experience: Preferred 1 or more years of experience in the alcoholic beverage industry with knowledge and passion for both commercial and premium products in a retail environment
Required Skills:
- Strong organizational skills and ability to work both independently and within a team environment
- Results-oriented innovator with strong problem-solving and negotiation skills
- Ability to work and succeed in a dynamic entrepreneurial environment
- Must be able to build and maintain customer relationships
- Understanding of Google Suite and Microsoft Office platforms
Preferred Skills:
- Experience in the alcoholic beverage industry
- Fluency in Spanish (or other relevant languages) for better communication with a diverse customer base
ASSUMPTION: While experience in the alcoholic beverage industry is preferred, the company may consider candidates with transferable skills from related industries.
💰 Compensation & Benefits
Salary Range: $20.00 - $25.00 hourly, based on experience, skills, and qualifications
Benefits:
- Standard IRS mileage reimbursement
Working Hours: 40 hours per week, with a flexible schedule that may include evenings and weekends
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing and sales roles in the alcoholic beverage industry.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing. The Long Drink Company specializes in producing and distributing Long Drink, a popular alcoholic beverage in Finland, now available in the United States.
Company Size: Small (11-50 employees). This size allows for a more intimate work environment and closer collaboration with team members.
Founded: 2017. The company was founded by the next generation of Finns who wanted to share the unique taste of Long Drink with the world.
Company Description:
- The Long Drink Company aims to bring the refreshing and unique taste of Finnish Long Drink to America.
- The company is committed to maintaining the high-quality standards of the original Finnish Long Drink while innovating to meet the preferences of American consumers.
- The Long Drink Company values its entrepreneurial spirit and encourages creativity and innovation in its employees.
Company Specialties:
- Production and distribution of Long Drink, a unique alcoholic beverage
- Marketing and sales strategies tailored to the American market
- Building and maintaining strong relationships with distributors, retailers, and consumers
Company Website: http://www.thelongdrink.com
ASSUMPTION: The Long Drink Company is a growing startup with a focus on innovation and creativity, making it an exciting place for motivated and passionate employees to thrive.
📊 Role Analysis
Career Level: Entry-Level. This role is an excellent starting point for a career in marketing and sales within the alcoholic beverage industry.
Reporting Structure: The Marketing Representative reports directly to the state lead and works closely with the distributor sales force to execute brand goals and objectives.
Work Arrangement: Hybrid. This role requires a mix of on-site work, such as merchandising and event support, and remote work, such as relationship management and planning.
Growth Opportunities:
- As the company grows, there may be opportunities for advancement into management or other specialized roles within the marketing and sales departments.
- Gaining experience in this role may also open up opportunities in other areas of the alcoholic beverage industry.
ASSUMPTION: The Marketing Representative role offers a unique blend of sales and marketing responsibilities, providing an excellent foundation for a career in the alcoholic beverage industry.
🌍 Location & Work Environment
Office Type: Hybrid. The Marketing Representative works both on-site at the company's offices and remotely, with a focus on building relationships and executing brand goals in the assigned territory.
Office Location(s): Santa Rosa, California
Geographic Context:
- The North Bay region of California is known for its wine country and scenic beauty, providing a pleasant work environment for employees.
- The region is also home to a diverse range of industries, offering opportunities for networking and collaboration with other professionals.
- The North Bay is conveniently located near major transportation hubs, making it easy for employees to commute to work.
Work Schedule: The Marketing Representative works a standard 40-hour workweek, with a flexible schedule that may include evenings and weekends to support events and other brand activities.
ASSUMPTION: The hybrid work environment and flexible schedule of this role allow for a good work-life balance, while still meeting the demands of the position.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the state lead and/or other team members
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Sales and marketing skills, with a focus on relationship building and brand growth
- Creativity and problem-solving abilities
- Adaptability and flexibility in a dynamic work environment
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your passion for the alcoholic beverage industry and the Long Drink brand in your application materials.
- Prepare examples of your merchandising and event planning skills to discuss during the interview.
- Research the company and its products to show your enthusiasm and understanding of the business.
ATS Keywords: Marketing, Sales, Relationship Building, Merchandising, Events, Brand Growth, Alcoholic Beverage Industry, Long Drink
ASSUMPTION: The application process for this role may vary depending on the specific needs of the company and the hiring manager, but the general steps outlined above are typical for a role of this nature.
🛠️ Tools & Technologies
- Google Suite (Gmail, Google Drive, Google Docs, etc.)
- Microsoft Office (Word, Excel, PowerPoint, etc.)
- CRM software (e.g., Salesforce, HubSpot) for managing customer relationships and tracking sales performance
- Project management tools (e.g., Asana, Trello) for organizing and prioritizing tasks
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the company and the preferences of the hiring manager.
👔 Cultural Fit Considerations
Company Values:
- Innovation: The Long Drink Company values creativity and encourages employees to think outside the box to drive brand growth.
- Quality: The company is committed to maintaining the high-quality standards of the original Finnish Long Drink while innovating to meet the preferences of American consumers.
- Collaboration: The Marketing Representative works closely with the distributor sales force and other team members to execute brand goals and objectives.
Work Style:
- Dynamic: The work environment is fast-paced and ever-changing, requiring employees to be adaptable and flexible.
- Entrepreneurial: The company values its entrepreneurial spirit and encourages employees to take initiative and be proactive in their roles.
- Creative: The Marketing Representative is responsible for showcasing their creativity in the execution of impactful retail displays and other brand activities.
Self-Assessment Questions:
- Do you have a passion for the alcoholic beverage industry and a strong desire to drive brand growth?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you possess strong organizational skills and the ability to manage multiple priorities and projects simultaneously?
ASSUMPTION: The Long Drink Company values employees who are passionate, creative, and adaptable, and who possess strong organizational and communication skills.
⚠️ Potential Challenges
- The Marketing Representative may face challenges building relationships with distributor field sales teams and ensuring compliance with state and company policies/law.
- The role requires a strong understanding of the alcoholic beverage industry and the ability to navigate the unique regulations and challenges of this industry.
- The Marketing Representative may need to travel frequently to support events and other brand activities, which can be demanding and time-consuming.
- The hybrid work environment may present challenges in terms of communication and collaboration with team members and other stakeholders.
ASSUMPTION: The potential challenges of this role can be mitigated through strong communication, adaptability, and a commitment to building and maintaining strong relationships with key stakeholders.
📈 Similar Roles Comparison
- Marketing Coordinator: This role is similar to the Marketing Representative, but focuses more on coordinating marketing efforts and supporting the marketing team, rather than building relationships with distributor field sales teams and executing brand goals and objectives.
- Brand Ambassador: This role is similar to the Marketing Representative, but focuses more on representing the brand at events and other public-facing activities, rather than building relationships with distributor field sales teams and executing brand goals and objectives.
- Sales Representative: This role is similar to the Marketing Representative, but focuses more on selling products and driving sales growth, rather than building relationships with distributor field sales teams and executing brand goals and objectives.
ASSUMPTION: The Marketing Representative role offers a unique blend of sales and marketing responsibilities, providing an excellent foundation for a career in the alcoholic beverage industry.
📝 Sample Projects
- Developing and executing a merchandising plan for a major retailer to increase Long Drink sales and brand visibility
- Planning and executing a consumer engagement event to introduce Long Drink to a new market and drive brand awareness
- Managing the onboarding and training of a new distributor field sales team to ensure they are equipped to execute brand goals and objectives
ASSUMPTION: The Marketing Representative role offers a wide range of projects and initiatives, providing an excellent opportunity for employees to gain experience and develop their skills in a dynamic and fast-paced environment.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does the company support the growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does the company measure the success of the Marketing Representative role, and what key performance indicators (KPIs) are used to track progress?
- What opportunities are there for growth and advancement within the company, and how can I best position myself to take advantage of them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your merchandising and event planning skills to discuss during the interview
- Research the company and its products to show your enthusiasm and understanding of the business
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
