Marketing Representative – Northwest, MN

📌 Core Information

🔹 Job Title: Marketing Representative – Northwest, MN

🔹 Company: Auto-Owners Insurance

🔹 Location: Lake Elmo, MN

🔹 Job Type: Full-Time

🔹 Category: Insurance

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Regular travel to agencies throughout the assigned territory to generate business and conduct training.
• Communicating marketing plans to agents to ensure the expanded use of company products and services.
• Assisting agents' advertising and promotion activities.
• Prospecting and recommending the appointment of new agencies.
• Analyzing loss experience, financial conditions, and physical characteristics of risks.

ASSUMPTION: This role requires a high level of self-motivation, as the Marketing Representative will be working independently and traveling regularly. Strong communication and organizational skills are crucial for success in this position.

📋 Key Responsibilities

✅ Travel regularly to agencies to generate business, conduct training, and perform all essential marketing functions.

✅ Communicate marketing plans to agents to ensure the expanded use of company products and services that will provide profitable growth.

✅ Assist agents' advertising and promotion activities.

✅ Prospect and recommend the appointment of new agencies.

✅ Prepare daily marketing activity reports for management.

✅ Learn various insurance coverages and contracts along with company philosophy and procedures, in order to make sound decisions.

✅ Analyze loss experience, financial conditions, and physical characteristics of risks.

✅ Communicate effectively with company associates, independent agents, CSRs, and other insurance service organizations.

ASSUMPTION: The Marketing Representative will be expected to manage their time effectively and prioritize tasks to ensure they meet their goals and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent experience.

Experience: A minimum of 3 years of property/casualty insurance experience with personal and commercial line coverages.

Required Skills:

• Ability to organize data, multi-task, and make decisions independently.
• Above average communication skills (written and verbal).
• Ability to resolve complex issues.
• Interest in developing product knowledge through participation in approved educational programs.

Preferred Skills:

• Previous marketing or sales experience in the insurance industry.
• Fluency in Spanish or other languages spoken in the territory.

ASSUMPTION: While not explicitly stated, having previous marketing or sales experience in the insurance industry would be beneficial for this role. Additionally, being bilingual could be an asset when working with diverse communities in the territory.

💰 Compensation & Benefits

Salary Range: The anticipated annualized starting base pay range is $65,000.00 - $95,000.00. Other components of the compensation package include benefit dollars used to purchase certain benefits and several bonus opportunities.

Benefits:

• 401(k)
• Pension Plan
• Paid Time Off
• Holidays
• Vacation Days
• Personal Time
• Sick Leave

Working Hours: Full-time position with a standard workweek of 40 hours.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. The benefits package is comprehensive and includes various perks to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Auto-Owners Insurance is a top-rated insurance carrier, providing a wide range of insurance products and services to individuals and businesses.

Company Size: With over 5,000 employees, Auto-Owners Insurance offers a large and diverse workforce, providing ample opportunities for growth and development.

Founded: Auto-Owners Insurance was founded in 1916 and has since grown to become one of the nation's largest insurers of Life, Home, Car, and Business.

Company Description:

• Auto-Owners Insurance is a team of hardworking associates and local, independent agents who are proud to be among the nation's largest insurers.
• The company consistently ranks as a Fortune 500 company and has received many industry service awards.
• Auto-Owners Insurance is certified as a Great Place To Work®, providing a positive work environment for its employees.

Company Specialties:

• Life Insurance
• Home Insurance
• Automobile Insurance
• Business Insurance

Company Website: http://www.auto-owners.com

ASSUMPTION: Auto-Owners Insurance is a well-established company with a strong reputation in the insurance industry. The company's commitment to its employees is evident in its certification as a Great Place To Work® and its comprehensive benefits package.

📊 Role Analysis

Career Level: This role is an intermediate-level position, requiring a balance of experience and the ability to learn and grow within the company.

Reporting Structure: The Marketing Representative will report directly to the Marketing Manager and work closely with the local independent agents in their assigned territory.

Work Arrangement: This is an on-site, full-time position with regular travel required to agencies throughout the assigned territory.

Growth Opportunities:

• Advancement to a Marketing Manager or other leadership roles within the company.
• Expansion of product knowledge and expertise through participation in approved educational programs.
• Potential to take on additional responsibilities and manage a team of Marketing Representatives in the future.

ASSUMPTION: With Auto-Owners Insurance' commitment to employee development and growth, there are ample opportunities for the Marketing Representative to advance their career within the company.

🌍 Location & Work Environment

Office Type: The Marketing Representative will be based out of the Lake Elmo, MN office but will spend a significant amount of time traveling to agencies throughout the assigned territory.

Office Location(s): Lake Elmo, MN

Geographic Context:

• The territory covers the Northwest region of Minnesota, including the Fargo, Moorhead, and Detroit Lakes areas.
• The region offers a mix of urban and rural communities, providing a diverse range of opportunities for the Marketing Representative.
• The territory is home to a significant number of independent agents, offering ample opportunities for business development and growth.

Work Schedule: The Marketing Representative will work a standard workweek of 40 hours, with regular travel required to agencies throughout the assigned territory.

ASSUMPTION: The Marketing Representative should be comfortable with regular travel and be able to manage their time effectively to meet their goals and deadlines while on the road.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screen with the Hiring Manager.
• In-person or virtual interview with the Marketing Manager and other team members.
• Background check and reference checks.
• Job offer and onboarding.

Key Assessment Areas:

• Communication skills (written and verbal).
• Problem-solving and decision-making abilities.
• Time management and organizational skills.
• Product knowledge and insurance industry experience.

Application Tips:

• Tailor your resume to highlight your relevant insurance industry experience and marketing or sales skills.
• Prepare for behavioral interview questions that focus on your problem-solving and decision-making abilities.
• Research Auto-Owners Insurance and be prepared to discuss why you are a good fit for the company and this role.

ATS Keywords: Marketing, Sales, Insurance, Property/Casualty, Communication, Training, Prospecting, Decision Making, Data Organization, Problem Solving

ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's communication skills, problem-solving abilities, and cultural fit with the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Insurance industry-specific software and platforms

ASSUMPTION: The Marketing Representative will be expected to be proficient in using Microsoft Office Suite and may be required to use other tools and technologies specific to the insurance industry and the company's marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer Focus
• Respect
• Excellence
• Teamwork

Work Style:

• Self-motivated and independent
• Strong communication and interpersonal skills
• Ability to work effectively in a team environment
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a proven track record of success in a marketing or sales role within the insurance industry?
• Are you comfortable working independently and managing your time effectively?
• Do you thrive in a team environment and enjoy collaborating with others to achieve common goals?

ASSUMPTION: Auto-Owners Insurance values employees who are self-motivated, strong communicators, and team players. Candidates who can demonstrate a proven track record of success in a marketing or sales role within the insurance industry and a strong cultural fit with the company's values will be well-positioned for success in this role.

⚠️ Potential Challenges

• Regular travel requirements may present challenges for candidates who prefer a more sedentary work environment.
• The role may involve working with a diverse range of independent agents, each with their own unique needs and preferences, which could present challenges in terms of communication and relationship management.
• The Marketing Representative may face competition from other insurance carriers and marketing representatives in the territory, requiring them to be proactive and innovative in their approach to business development.
• The role may require the Marketing Representative to work irregular hours, including evenings and weekends, to accommodate the schedules of the independent agents they work with.

ASSUMPTION: While these challenges exist, they can be mitigated through effective time management, strong communication skills, and a commitment to building and maintaining strong relationships with the independent agents in the territory.

📈 Similar Roles Comparison

• This role is similar to a Marketing Representative or Business Development Manager role in other insurance carriers, but may offer more autonomy and independence due to the focus on working with independent agents.
• The role may offer more opportunities for growth and development within the company compared to roles in larger, more bureaucratic organizations.
• The role may require more travel and a greater focus on relationship management compared to similar roles in other industries.

ASSUMPTION: Candidates should research similar roles in other insurance carriers and consider the unique aspects of this role, such as the focus on working with independent agents and the opportunities for growth and development within the company.

📝 Sample Projects

• Developing and implementing a marketing campaign to promote a new insurance product to independent agents in the territory.
• Conducting a market analysis to identify trends and opportunities in the territory and developing strategies to capitalize on them.
• Creating and delivering training sessions to independent agents on new insurance products, services, or regulatory changes.

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities the Marketing Representative may be expected to undertake in this role. The specific projects and priorities will vary depending on the needs of the territory and the independent agents the Marketing Representative works with.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's overall marketing and business development strategy?
• What opportunities are there for growth and development within the company?
• How does the company support the Marketing Representatives in their efforts to build and maintain strong relationships with independent agents?
• What is the company's approach to work-life balance for this role?

ASSUMPTION: These questions are intended to provide a better understanding of the role, the company, and the opportunities for growth and development. Candidates should tailor their questions to the specific aspects of the role and the company that are most important to them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant insurance industry experience and marketing or sales skills.
• Prepare for behavioral interview questions that focus on your problem-solving and decision-making abilities.
• Research Auto-Owners Insurance and be prepared to discuss why you are a good fit for the company and this role.
• Follow up with the Hiring Manager one week after submitting your application to confirm receipt and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.