📌 Core Information
🔹 Job Title: Marketing Representative (Upstate New York)
🔹 Company: The Long Drink Company
🔹 Location: Buffalo, New York
🔹 Job Type: Part-time, Contractor
🔹 Category: Beverage Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Growing the Long Drink brand in the Upstate New York territory
- Combining promotional execution with account support
- Building relationships with key accounts and distributor sales teams
- Ensuring proper merchandising and compliance with state and company policies
ASSUMPTION: This role requires a balance of outgoing personality for consumer-facing events and strong organizational skills for account management and event coordination.
📋 Key Responsibilities
✅ Work closely with local and distributor sales teams to support brand goals and market objectives
✅ Coordinate, schedule, and execute tastings in on-premise and off-premise locations
✅ Build and maintain strong relationships with key accounts and distributor sales teams
✅ Provide product education and training to new accounts and their staff
✅ Collaborate with account staff to drive sales through features, promotions, events, and samplings
✅ Manage the onboarding and training of accounts new to Long Drink
✅ Ensure point-of-sale and retail merchandising materials are properly executed and maintained
✅ Provide feedback and event recaps to the local team
✅ Ensure all sales practices are compliant with state and company policies/law
ASSUMPTION: This role involves a mix of customer-facing activities and behind-the-scenes planning and coordination.
🎯 Required Qualifications
Education: High school diploma or equivalent
Experience: Preferred 1 or more years of experience in the alcoholic beverage industry
Required Skills:
- Knowledge and passion for commercial and premium products in a retail environment
- Available to work flexible hours, including evenings and weekends
- Must have reliable transportation
- Well organized with ability to work both independently and within a team environment
- Outgoing personality and strong people skills - comfortable starting conversations with strangers
- Comfortable with light physical work (setting up displays, carrying product)
- Understanding of Google Suite and Microsoft Office platforms
Preferred Skills:
- Experience in the beverage industry or related field
- Bilingual or multilingual skills (Spanish, for example)
ASSUMPTION: While experience in the beverage industry is preferred, a strong, motivated individual with transferable skills could also excel in this role.
💰 Compensation & Benefits
Salary Range: $15 - $20 per hour (based on industry standards for part-time, entry-level marketing roles in the beverage industry)
Benefits:
- Opportunity to work for a growing, innovative beverage company
- Flexible scheduling
- Potential for career growth within the company
Working Hours: Flexible, including evenings and weekends (approximately 20 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for part-time, entry-level marketing roles in the beverage industry. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: Small (11-50 employees) - Expect a close-knit team and the opportunity to make a significant impact on the company's growth.
Founded: 2017 - The Long Drink Company is a relatively new player in the beverage industry, focusing on bringing the popular Finnish Long Drink to the American market.
Company Description:
- Focused on importing and marketing the iconic Finnish Long Drink in the United States
- Committed to preserving the authentic taste and history of the Long Drink while innovating for the American market
- Dedicated to building strong relationships with distributors, retailers, and consumers
Company Specialties:
- Importing and marketing alcoholic beverages
- Building and maintaining strong relationships with partners and customers
- Event planning and execution
Company Website: http://www.thelongdrink.com
ASSUMPTION: The Long Drink Company is a growing, innovative beverage company with a strong focus on its unique product and building relationships with partners and customers.
📊 Role Analysis
Career Level: Entry-level - This role is an excellent starting point for a career in beverage marketing or sales.
Reporting Structure: The Marketing Representative will report directly to the local team and work closely with distributor sales teams.
Work Arrangement: Part-time, contractor - This role offers flexible scheduling, with approximately 20 hours per week, including evenings and weekends.
Growth Opportunities:
- Learning about the beverage industry and developing marketing and sales skills
- Building a strong professional network within the beverage industry
- Potential for full-time or management opportunities as the company grows
ASSUMPTION: This role offers a unique opportunity to gain experience in the beverage industry and contribute to the growth of a innovative, growing company.
🌍 Location & Work Environment
Office Type: The role is based in Buffalo, New York, with a focus on the Upstate New York territory.
Office Location(s): Buffalo, New York
Geographic Context:
- Buffalo is the second-largest city in New York State, with a diverse population and a growing food and beverage scene
- The Upstate New York territory includes cities such as Rochester, Syracuse, and Albany, offering opportunities to travel and work in various urban and suburban environments
- The region is known for its four distinct seasons, with cold winters and warm summers
Work Schedule: Flexible, including evenings and weekends - The role requires availability to work during peak retail and on-premise hours, as well as the ability to travel within the assigned territory.
ASSUMPTION: The Upstate New York territory offers a diverse range of environments, from urban centers to smaller cities and towns, allowing the Marketing Representative to gain experience working with various types of accounts and consumers.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link
- Phone or video screen with the local team
- In-person or virtual interview with the local team and distributor sales team
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Experience in the beverage industry or related field
- Strong communication and interpersonal skills
- Organizational skills and ability to manage multiple tasks
- Flexibility and adaptability
- Passion for the Long Drink brand and commitment to its success
Application Tips:
- Highlight any relevant experience in the beverage industry or related fields
- Tailor your resume to emphasize skills and experiences that align with the key responsibilities and required qualifications
- Prepare examples of how you've successfully managed events, built relationships, or driven sales in previous roles
- Demonstrate your enthusiasm for the Long Drink brand and commitment to its growth
ATS Keywords: Marketing, promotional execution, account support, relationship building, event coordination, merchandising, customer service, beverage industry, Long Drink
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on finding candidates who possess the required skills and demonstrate a strong passion for the Long Drink brand.
🛠️ Tools & Technologies
- Google Suite (Gmail, Google Drive, Google Docs, Google Sheets)
- Microsoft Office (Word, Excel, PowerPoint)
- Salesforce or other CRM platforms (if applicable)
- Social media platforms (Facebook, Instagram, Twitter)
ASSUMPTION: The Marketing Representative will be expected to use various tools and technologies to manage their workload, communicate with the team, and track progress.
👔 Cultural Fit Considerations
Company Values:
- Passion for the Long Drink brand and its unique story
- Commitment to building strong relationships with partners and customers
- Innovation and adaptability in the face of change
- Collaboration and teamwork
Work Style:
- Outgoing and personable, with strong communication skills
- Organized and detail-oriented, with the ability to manage multiple tasks
- Adaptable and flexible, with a willingness to work evenings and weekends
- Committed to the company's mission and values
Self-Assessment Questions:
- How do you embody the company's values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it?
- How do you balance multiple tasks and priorities in your current or previous roles?
ASSUMPTION: The Long Drink Company values candidates who are passionate about the brand, committed to building strong relationships, and able to work collaboratively and adaptably in a growing, innovative environment.
⚠️ Potential Challenges
- Working evenings and weekends, which may impact personal or family time
- Managing multiple tasks and priorities, requiring strong organizational skills
- Adapting to a fast-paced, growing environment with evolving responsibilities
- Travel within the assigned territory, which may require overnight stays
ASSUMPTION: These challenges are inherent to the role and should be carefully considered by applicants, particularly those with personal or family commitments that may be impacted by the work schedule.
📈 Similar Roles Comparison
- Unlike traditional sales or marketing roles, this position combines promotional execution with account support, offering a unique blend of customer-facing and behind-the-scenes responsibilities
- The beverage industry is competitive and dynamic, with a strong focus on building relationships and understanding consumer preferences
- This role offers an excellent opportunity to gain experience in the beverage industry and contribute to the growth of an innovative, growing company
ASSUMPTION: This role is unique in its combination of promotional execution and account support, offering a diverse range of responsibilities and opportunities for growth within the beverage industry.
📝 Sample Projects
- Planning and executing a successful in-store tasting event, including coordinating with the retailer, setting up displays, and engaging with consumers
- Building a strong relationship with a key account, including regular check-ins, product education, and collaborative sales strategies
- Managing the onboarding and training of a new account, including providing product education, setting up merchandising materials, and ensuring compliance with state and company policies
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities for growth within this role, from customer-facing events to behind-the-scenes planning and coordination.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy for the Long Drink brand?
- What opportunities are there for professional development and growth within the company?
- How does the local team collaborate with distributor sales teams to support brand goals and market objectives?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
- How does the company support work-life balance for employees, particularly those working flexible or non-traditional hours?
ASSUMPTION: These questions are designed to provide insight into the company's growth strategy, professional development opportunities, and support for employees working flexible or non-traditional hours.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume to highlight skills and experiences that align with the key responsibilities and required qualifications
- Prepare examples of how you've successfully managed events, built relationships, or driven sales in previous roles
- Demonstrate your enthusiasm for the Long Drink brand and commitment to its success
- Follow up with the local team one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
