📌 Core Information
🔹 Job Title: Marketing Representative (Walnut Creek)
🔹 Company: The Long Drink Company
🔹 Location: Walnut Creek, California, United States
🔹 Job Type: Part-Time
🔹 Category: Marketing & Sales
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Building and managing relationships with distributor field sales teams
- Executing impactful retail displays through merchandising in the OFF Premise channel
- Supporting ON Premise distribution and features through staff and consumer engagement activities and events
- Managing the onboarding and training of accounts new to Long Drink
- Ensuring POS and merchandising objectives are being executed in concert with the distributor field sales team
ASSUMPTION: This role requires a balance of sales and marketing skills, with a focus on building relationships and executing creative retail strategies.
📋 Key Responsibilities
✅ Build and manage relationships with distributor field sales teams to assist them with the execution of goals and objectives for the brand
✅ Showcase creativity in the execution of impactful retail displays through merchandising in the OFF Premise channel
✅ Support ON Premise distribution and features through staff and consumer engagement activities and events
✅ Manage the onboarding and training of accounts new to Long Drink
✅ Ensure POS and merchandising objectives are being executed in concert with the distributor field sales team
✅ Build and maintain key account relationships to drive mutually beneficial growth within your assigned territory
✅ Ensure all sales practices are compliant with state & company policies/law
ASSUMPTION: This role requires strong communication, problem-solving, and negotiation skills to manage relationships and drive growth.
🎯 Required Qualifications
Education: High school diploma or equivalent
Experience: Preferred 1 or more years of experience in the alcoholic beverage industry with knowledge and passion for both commercial and premium products in a retail environment
Required Skills:
- Well organized with ability to work both independently and within a team environment
- Results oriented innovator with strong problem solving and negotiation skills
- Ability to work and succeed in a dynamic entrepreneurial environment
- Must be able to build and maintain customer relationships
- Understanding of Google Suite and Microsoft Office platforms
Preferred Skills:
- Experience in the alcoholic beverage industry
ASSUMPTION: Candidates with experience in the alcoholic beverage industry and strong organizational skills will excel in this role.
💰 Compensation & Benefits
Salary Range: $25.00 - $30.00 hourly, based on experience, skills, and qualifications
Benefits:
- Standard IRS mileage reimbursement
Working Hours: 20 hours per week
ASSUMPTION: The salary range is competitive for entry-level positions in the beverage industry and reflects the hybrid nature of the role.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: Small (11-50 employees)
Founded: 2017
Company Description:
- The Long Drink Company brings the legendary Finnish Long Drink to America, offering a refreshing and unique taste experience.
- The company was founded in 2017 by the next generation of Finns who wanted to share this iconic beverage with the world.
- The Long Drink Company is committed to sparking refreshment and real liquor experiences.
Company Specialties:
- Beverage manufacturing
- Import/export
- Marketing and sales
Company Website: http://www.thelongdrink.com
ASSUMPTION: The Long Drink Company is a growing beverage manufacturer focused on bringing unique, high-quality products to the American market.
📊 Role Analysis
Career Level: Entry-Level
Reporting Structure: This role reports directly to the state lead and works closely with the distributor sales force.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work.
Growth Opportunities:
- Gain experience in the alcoholic beverage industry and develop marketing and sales skills
- Build relationships with key accounts and contribute to the growth of the Long Drink brand
- Potential opportunities for advancement within the company as it grows
ASSUMPTION: This role offers opportunities for professional growth and development within the beverage industry.
🌍 Location & Work Environment
Office Type: The Long Drink Company's headquarters is located in New York, but this role is based in Walnut Creek, California.
Office Location(s): Walnut Creek, California
Geographic Context:
- Walnut Creek is located in the San Francisco Bay Area, offering a mix of urban and suburban environments.
- The area is known for its vibrant food and drink scene, making it an ideal location for a beverage marketing role.
- The Bay Area has a diverse and multicultural population, providing opportunities for exposure to various customer bases.
Work Schedule: This role requires a flexible schedule, with a focus on evenings and weekends to engage with customers and partners.
ASSUMPTION: The Walnut Creek location offers a dynamic and diverse work environment, with opportunities to engage with a wide range of customers and partners.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the state lead and a member of the distributor sales force
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Sales and marketing skills
- Relationship-building abilities
- Problem-solving and negotiation skills
- Creativity and innovation
- Adaptability to a dynamic work environment
Application Tips:
- Highlight any relevant experience in the alcoholic beverage industry or related fields.
- Tailor your resume to emphasize skills and experiences that align with the key responsibilities of the role.
- Prepare examples of creative retail displays or marketing campaigns you've executed in the past.
- Be ready to discuss your passion for the Long Drink brand and your understanding of the beverage industry.
ATS Keywords: Marketing Representative, Beverage Industry, Retail Merchandising, Sales Compliance, Google Suite, Microsoft Office
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and passion for the Long Drink brand.
🛠️ Tools & Technologies
- Google Suite (Gmail, Google Drive, Google Docs)
- Microsoft Office (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Sparkling Refreshment
- Real Liquor
- Creativity
Work Style:
- Dynamic and entrepreneurial
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a passion for the Long Drink brand and the beverage industry?
- Are you comfortable working in a dynamic, entrepreneurial environment?
- Do you have strong relationship-building and problem-solving skills?
ASSUMPTION: Candidates who align with The Long Drink Company's values and work style will be the best fit for this role.
⚠️ Potential Challenges
- The role requires a flexible schedule, with a focus on evenings and weekends.
- Candidates may need to travel within their assigned territory to engage with customers and partners.
- The alcoholic beverage industry can be competitive and challenging, requiring strong sales and marketing skills.
- The role may involve working with a diverse range of customers and partners, requiring cultural sensitivity and adaptability.
ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Brand Ambassador or Field Marketing Representative position in the beverage industry.
- However, this role has a stronger focus on sales and relationship-building with distributor field sales teams.
- Career paths for this role may include advancement to a state lead or regional manager position within the company.
ASSUMPTION: Candidates should research similar roles in the beverage industry to better understand the requirements and opportunities for growth.
📝 Sample Projects
- Develop and execute a creative retail display for a local OFF Premise account to drive Long Drink sales.
- Plan and execute a consumer engagement event at a local bar or restaurant to promote the Long Drink brand.
- Create a training presentation for new accounts on the history and unique features of the Long Drink brand.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall growth and success of the Long Drink brand?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to diversity, equity, and inclusion?
- How does the company measure the success of this role, and what are the key performance indicators?
ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills for this role.
- Prepare a cover letter expressing your passion for the Long Drink brand and your qualifications for the position.
- Prepare examples of creative retail displays or marketing campaigns you've executed in the past.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
