π Core Information
πΉ Job Title: Marketing Research Manager
πΉ Company: Jumio
πΉ Location: India (remote)
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: 2025-07-17
πΉ Experience Level: 5-10 years
πΉ Remote Status: Fully remote
π Job Overview
Key aspects of this role include:
- Leading and managing a team of marketing research specialists
- Conducting prospect research and list building using firmographic data and industry segmentation
- Developing and managing personalized outbound email campaigns to engage key decision-makers and drive pipeline growth
- Collaborating with sales, marketing, and product teams to align research priorities with business objectives
- Improving research processes, tools, and team efficiency
ASSUMPTION: This role requires a balance of leadership, strategic thinking, and hands-on execution to drive pipeline generation and support broader marketing initiatives.
π Key Responsibilities
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Lead and support a team of marketing research specialists, providing daily oversight, coaching, and professional development to ensure alignment with team goals.
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Research and develop high-quality contact lists of prospective buyers using firmographic data, buyer intent signals, and industry segmentation, ensuring lists are accurate, relevant, and aligned to strategic sell-in opportunities.
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Review research outputs to ensure they deliver actionable insights that directly support sales, marketing, and product decision-making.
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Collaborate with sales and marketing to identify priority segments and develop targeted prospecting lists that feed outbound efforts.
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Create and manage personalized, insight-driven outbound email campaigns designed to engage key decision-makers and drive pipeline growth.
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Partner closely with product marketing, demand generation, and strategy teams to align research priorities with business objectives.
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Identify opportunities to improve research processes, tools, and team efficiency.
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Assist with marketing operations tasks such as maintaining database quality, data hygiene, importing leads, tracking email performance metrics, and optimizing processes.
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Pitch in on ad-hoc marketing tasks as needed to support wider team objectives and campaigns.
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on execution to drive pipeline generation and support broader marketing initiatives.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 5+ years of marketing or research experience, with at least 1-2 years in a supervisory or team lead capacity.
Required Skills:
- Strong B2B prospecting skills, with hands-on experience researching and developing high-quality contact lists using data and research tools
- Strong writing skills, particularly in crafting persuasive, targeted email content
- Experience with audience segmentation, email marketing strategy, and pipeline-building tactics
- Familiarity with marketing operations functions such as lead management, data hygiene, and email tracking
- Excellent organizational skills with the ability to manage multiple projects and meet deadlines
- Collaborative mindset and comfort working with cross-functional teams
Preferred Skills:
- Experience with outreach and CRM platforms (e.g., HubSpot, Salesloft, Outreach, Salesforce, Pardot)
- Familiarity with research tools like LinkedIn Sales Navigator, ZoomInfo, Crunchbase, or similar
- Bonus: Experience with email automation, A/B testing, and marketing analytics
ASSUMPTION: Candidates with a strong background in B2B marketing, proven leadership skills, and experience in prospect research and email marketing are well-suited for this role.
π° Compensation & Benefits
Salary Range: INR 15-20 lakhs per annum (estimated based on experience level and industry standards)
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), flexible hours may be available
ASSUMPTION: The salary range is estimated based on industry standards for a marketing research manager role in India with 5-10 years of experience. Benefits may vary based on the company's benefits package.
π Applicant Insights
π Company Context
Industry: Jumio operates in the information technology and services industry, focusing on online identity verification, eKYC, and AML solutions.
Company Size: Jumio has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.
Founded: Jumio was founded in 2015, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- Jumio is a B2B technology company dedicated to eradicating online identity fraud, money laundering, and other financial crimes to help make the internet safer
- The company leverages AI, biometrics, machine learning, liveness detection, and automation to create solutions that are trusted by leading brands worldwide and respected by industry thought leaders
- Jumio is the leading provider of online identity verification, eKYC, and AML solutions, with a global footprint and strong client demand across various industries
Company Specialties:
- Document Verification
- Identity Verification
- and KYC
Company Website: http://www.jumio.in
ASSUMPTION: Jumio's focus on innovation, technology, and making the internet safer creates an exciting and dynamic work environment for employees.
π Role Analysis
Career Level: This role is at the manager level, requiring a balance of leadership, strategic thinking, and hands-on execution.
Reporting Structure: The Marketing Research Manager will lead a team of marketing research specialists and collaborate with various cross-functional teams, including sales, marketing, and product.
Work Arrangement: This role is fully remote, allowing for flexibility and work-life balance.
Growth Opportunities:
- As Jumio continues to grow, there may be opportunities for the Marketing Research Manager to take on additional responsibilities or move into a more senior role
- The company's focus on innovation and technology creates opportunities for professional development and skill-building
- Working closely with cross-functional teams can provide exposure to various aspects of the business and foster career growth
ASSUMPTION: The Marketing Research Manager role at Jumio offers a unique blend of leadership, strategic thinking, and hands-on execution, with opportunities for growth and development within the company.
π Location & Work Environment
Office Type: Fully remote, with no physical office location required
Office Location(s): N/A (fully remote)
Geographic Context:
- India is the second-most populous country in the world, with a diverse range of cultures, languages, and industries
- The remote work arrangement allows for flexibility and the ability to work from anywhere within India
- Jumio's global footprint and client base provide opportunities for international collaboration and exposure
Work Schedule: Full-time (40 hours per week), with flexible hours available
ASSUMPTION: The fully remote work arrangement at Jumio offers applicants the opportunity to work from anywhere within India, providing flexibility and convenience.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interview with the team
Key Assessment Areas:
- Prospect research and list building skills
- Email campaign development and management
- Leadership and team management abilities
- Collaboration and communication skills
Application Tips:
- Highlight relevant experience in B2B marketing, prospect research, and email marketing
- Demonstrate strong leadership and team management skills in your resume and interview
- Prepare examples of successful prospect research, email campaigns, and team management initiatives
- Research Jumio's company culture and values to show alignment and enthusiasm for the role
ATS Keywords: Marketing Research, Prospect Research, Email Campaign, Pipeline Generation, Team Leadership, Marketing Operations, Data Hygiene, CRM Platforms, Research Tools
ASSUMPTION: The interview process at Jumio will focus on assessing the candidate's skills in prospect research, email marketing, leadership, and collaboration, as well as their cultural fit with the company.
π οΈ Tools & Technologies
- CRM platforms (e.g., HubSpot, Salesforce, Pardot)
- Research tools (e.g., LinkedIn Sales Navigator, ZoomInfo, Crunchbase)
- Email automation and marketing analytics tools
ASSUMPTION: The Marketing Research Manager will be expected to have experience with various CRM, research, and email marketing tools to effectively perform their role.
π Cultural Fit Considerations
Company Values:
- IDEAL: Integrity, Diversity, Empowerment, Accountability, Leading Innovation
Work Style:
- Collaborative and cross-functional team environment
- Focus on innovation, technology, and making the internet safer
- Remote work arrangement with flexible hours
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional team environment?
- Are you passionate about driving pipeline generation and supporting broader marketing initiatives?
- Do you have strong leadership skills and the ability to manage a team of marketing research specialists?
ASSUMPTION: Jumio's company values and work style emphasize collaboration, innovation, and a focus on making the internet safer, creating an exciting and dynamic work environment for employees.
β οΈ Potential Challenges
- Managing a remote team and ensuring alignment with team goals
- Keeping up with the latest research tools and technologies in the fast-paced marketing industry
- Balancing leadership, strategic thinking, and hands-on execution in a dynamic role
- Adapting to a fully remote work arrangement and maintaining productivity
ASSUMPTION: The Marketing Research Manager role at Jumio presents unique challenges related to team management, staying current with industry trends, and balancing various responsibilities in a remote work environment.
π Similar Roles Comparison
- This role differs from other marketing research manager positions in its focus on driving pipeline generation and supporting broader marketing initiatives through prospect research and email marketing
- Jumio's focus on innovation, technology, and making the internet safer sets it apart from other companies in the industry
- Career path comparison: This role offers opportunities for growth and development within Jumio, with potential for advancement into more senior roles as the company continues to grow
ASSUMPTION: The Marketing Research Manager role at Jumio is unique in its focus on driving pipeline generation and supporting broader marketing initiatives, with opportunities for growth and development within the company.
π Sample Projects
- Developing and executing a targeted prospecting campaign to engage key decision-makers in the financial services industry
- Conducting market research and analysis to identify trends and opportunities in the identity verification and KYC space
- Managing a team of marketing research specialists to deliver high-quality, actionable insights to support sales, marketing, and product decision-making
ASSUMPTION: The Marketing Research Manager role at Jumio involves a mix of strategic planning, team management, and hands-on execution, with a focus on driving pipeline generation and supporting broader marketing initiatives.
β Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Jumio support the professional development and growth of its employees?
- What are the key priorities for the Marketing Research Manager role in the first 90 days?
- How does Jumio measure the success of its marketing research and email campaigns?
- What is the company's approach to work-life balance and remote work?
ASSUMPTION: Asking these questions during the interview process will help applicants better understand the role, team dynamics, and company culture at Jumio.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, prospect research, and email marketing
- Prepare examples of successful prospect research, email campaigns, and team management initiatives to discuss during the interview
- Research Jumio's company culture and values to show alignment and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.