D

Marketing Research Manager

Dexcom
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Research Manager

πŸ”Ή Company: Dexcom

πŸ”Ή Location: Remote - United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Medical Equipment Manufacturing

πŸ”Ή Date Posted: July 9, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Leading quantitative brand equity and promotional effectiveness tracking studies
  • Managing U.S. and global research initiatives
  • Collaborating with internal teams and external partners
  • Translating research findings into actionable insights

ASSUMPTION: This role requires a strong background in market research and data analysis, with a focus on brand research methodologies. The ideal candidate will have experience in a matrix healthcare organization and be comfortable working with various stakeholder groups.

πŸ“‹ Key Responsibilities

βœ… Independently lead quantitative brand equity and promotional effectiveness tracking studies

βœ… Ensure consistency across tracker waves and reconcile discrepancies

βœ… Manage or support a range of U.S. and global research initiatives

βœ… Collaborate with internal teams and external research partners to develop methodologies and execute fieldwork

βœ… Oversee logistics for qualitative and quantitative research

βœ… Craft compelling storylines from data and deliver presentations to leadership and cross-functional teams

βœ… Synthesize research themes into actionable insights that inform strategic decisions and customer-centric initiatives

βœ… Act as a strategic advisor to senior stakeholders, championing the voice of the customer and driving innovation through new tools and methodologies

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and priorities. The ideal candidate will be adaptable and able to manage shifting priorities.

🎯 Required Qualifications

Education: Bachelor's degree (Graduate degree desirable)

Experience: Typically requires 8-12 years of related experience (4 years with a Graduate degree)

Required Skills:

  • Expertise in planning and executing market research within relevant industries
  • Strong command of brand research methodologies
  • Advanced quantitative techniques such as conjoint analysis, discrete choice modeling, and segmentation
  • Strong analytical and communication skills
  • Proficient in Microsoft Office, especially PowerPoint and Excel

Preferred Skills:

  • Fluency in generative AI tools like Microsoft Copilot
  • Experience in the pharmaceutical, med tech/medical device, or consumer packaged goods industries
  • Strong project management skills

ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates who possess these skills and have a passion for understanding the customer and representing their voice will be well-suited for this position.

πŸ’° Compensation & Benefits

Salary Range: $116,600.00 - $194,400.00 per year

Benefits:

  • Comprehensive benefits program
  • Growth opportunities on a global scale
  • Career development through in-house learning programs and/or qualified tuition reimbursement

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Research Manager role. The actual salary may vary depending on factors such as experience, location, and company performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Medical Equipment Manufacturing

Company Size: 10,001+ employees

Founded: 1999

Company Description:

  • Dexcom is a pioneer and global leader in continuous glucose monitoring (CGM)
  • The company began with a small team and a big dream: to forever change how diabetes is managed
  • Dexcom is broadening its vision beyond diabetes to empower people to take control of health

Company Specialties:

  • Continuous Glucose Monitoring
  • Medical Devices
  • Diabetes
  • Decision Support
  • Data
  • Mobile Software
  • Sensors
  • Biosensors
  • Glucose Biosensors
  • and Wellness

Company Website: careers.dexcom.com

ASSUMPTION: Dexcom is a well-established company in the medical equipment manufacturing industry, with a strong focus on continuous glucose monitoring and a commitment to improving the lives of people with diabetes.

πŸ“Š Role Analysis

Career Level: Experienced (10+ years)

Reporting Structure: This role reports directly to the Global Market Research Director

Work Arrangement: Remote OK (5-15% travel required)

Growth Opportunities:

  • Potential to work on global research initiatives and collaborate with cross-functional teams
  • Opportunity to drive innovation through new tools and methodologies
  • Career development through in-house learning programs and/or qualified tuition reimbursement

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work on global research initiatives and drive innovation within the company.

🌍 Location & Work Environment

Office Type: Remote (home office)

Office Location(s): United States

Geographic Context:

  • The United States offers a diverse range of work environments, from bustling cities to quiet suburbs
  • Remote work allows for flexibility and the ability to work from anywhere with an internet connection
  • The company offers a hybrid working environment for employees who reside within commuting distance of a Dexcom site

Work Schedule: Full-time (40 hours per week)

ASSUMPTION: The remote work arrangement offers flexibility and the ability to work from anywhere in the United States. However, the role may require occasional travel for meetings and research purposes.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the Talent Acquisition team
  • In-depth interview with the hiring manager and/or team members
  • Final interview with senior leadership

Key Assessment Areas:

  • Market research expertise and experience
  • Data analysis and interpretation skills
  • Communication and presentation skills
  • Collaboration and teamwork
  • Adaptability and problem-solving

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant market research experience and skills
  • Be prepared to discuss your experience with brand research methodologies and data analysis
  • Demonstrate your ability to translate complex data into clear, actionable business recommendations

ATS Keywords: Market Research, Data Analysis, Brand Research, Quantitative Research, Qualitative Research, Stakeholder Engagement, Storytelling, Communication, Brand Positioning, Segmentation, Customer Insights, Statistical Analysis, Generative AI Tools, Collaboration, Adaptability, Presentation Skills

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their market research expertise and skills throughout the interview process.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (PowerPoint, Excel)
  • Generative AI tools (Microsoft Copilot)
  • Market research software and platforms

ASSUMPTION: The tools and technologies listed above are essential for success in this role. Candidates should have experience with Microsoft Office Suite and be comfortable learning new market research software and platforms.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Customer-centricity
  • Collaboration
  • Integrity
  • Accountability

Work Style:

  • Data-driven decision making
  • Cross-functional collaboration
  • Adaptability and flexibility
  • Strong communication and presentation skills

Self-Assessment Questions:

  • Do you have a strong background in market research and data analysis?
  • Are you comfortable working with various stakeholder groups and translating complex data into clear, actionable business recommendations?
  • Do you thrive in a collaborative, cross-functional work environment?

ASSUMPTION: Dexcom values innovation, customer-centricity, collaboration, integrity, and accountability. Candidates who possess these values and are comfortable working in a data-driven, collaborative environment will be well-suited for this role.

⚠️ Potential Challenges

  • Managing multiple research initiatives and priorities
  • Working with various stakeholder groups and balancing their needs and expectations
  • Keeping up with industry trends and new research methodologies
  • Occasional travel for meetings and research purposes

ASSUMPTION: The potential challenges listed above are common to roles in market research and data analysis. Candidates should be prepared to manage multiple priorities, work with various stakeholder groups, and keep up with industry trends.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Market Research Manager or Senior Market Research Manager in other medical equipment manufacturing or healthcare organizations
  • However, Dexcom's focus on continuous glucose monitoring and innovation sets it apart from other companies in the industry
  • Career paths in market research can vary depending on the organization and industry, but typically involve progression to senior roles, management, or specialized expertise

ASSUMPTION: While this role is similar to other Market Research Manager roles in the industry, Dexcom's focus on continuous glucose monitoring and innovation makes it a unique opportunity for candidates interested in this field.

πŸ“ Sample Projects

  • Conducting a brand equity tracking study to measure the effectiveness of marketing campaigns and identify areas for improvement
  • Developing a segmentation study to understand the needs and preferences of different customer groups and tailor marketing strategies accordingly
  • Managing a global market opportunity assessment to identify new growth areas for the company

ASSUMPTION: The sample projects listed above are representative of the types of initiatives a Marketing Research Manager at Dexcom might work on. Candidates should be prepared to discuss their experience with similar projects during the interview process.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the organization?
  • What are the key priorities for this role in the first 90 days?
  • How does Dexcom support the professional development and growth of its employees?
  • What are the biggest challenges facing the company and how can this role help address them?
  • What is the work environment like, and how does the company support work-life balance?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the team, and the company. Candidates should be prepared to ask thoughtful, insightful questions throughout the interview process.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link: careers.dexcom.com
  • Tailor your resume and cover letter to highlight your relevant market research experience and skills
  • Prepare for the interview by researching the company and practicing your data analysis and presentation skills
  • Follow up with the hiring manager after the interview to express your interest in the role
  • If you are selected for the final interview, be prepared to discuss your experience with brand research methodologies and data analysis in depth

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.